Girl power. It was a phase coined in the late 1990s by pop quintet the Spice Girls to voice a new movement of female empowerment and independence.

Twenty years on (yes, 20 years) since the group’s break-through single was released “Wannabe” has been resurrected, bringing another manifestation of girl power into the 21st century. You may have seen the video on Facebook or Twitter– but what’s it all about?

The video was commissioned by Project Everyone (founded by Love Actually director Richard Curtis – a favourite film of mine) to promote the United Nation’s Sustainable Development Goals (SDGs) – or Global Goals.

What exactly are the SDGs? They are a set of 17 goals and 169 targets that seek to eradicate extreme poverty and hunger, promote economic growth and prosperity, improve health and education, and protect the planet by 2030.

Ambitious? Yes. Achievable? It depends on us. If every country, community, business and organisation across the globe contributes towards these aims, remarkable things are possible.

Enter #GlobalGoals week. World leaders, organisations and, I’m sure, even the odd celebrity around the world are engaged in live concerts, social media and online streaming to promote awareness and action on the SDGs.

So how can you get involved?

Global goals require global action. Action begins with awareness.

As part of #GlobalGoals week, we are helping to raise awareness of the SDGs and their importance. Join the conversation at, see what’s trending via #globalgoals or tune in to the Global Goals Mobile Show from 8am this Sunday September (AEST), featuring some big names in entertainment.

At Telstra, we are committed to action on the SDGs and believe that technology has a central role to play in helping to achieve them. As a large telecommunications and technology company, we’re well placed to make a difference. To learn more about Telstra’s approach to the SDGs, see our Bigger Picture 2016 Sustainability Report.