2019 was another strong year for mobile sports streaming with the Telstra Live Pass and NRL Official App, but from the 16 teams out on the field each weekend, which drew the most attention? These are your most streamed teams.
We are committed to providing technology that brings fans closer to the sport they love, and this year we saw the Telstra Live Pass go beyond 3 million subscribers for the first time, with current numbers sitting at 3.2 million. That’s up 29 per cent on the same period last year and we couldn’t be happier.
In total, 302 million minutes of NRL were streamed in 2019 to the end of the regular season, as part of the almost 800 million minutes total across all the sports we partner with that have been streamed live so far in 2019.
Each year we celebrate these milestones by awarding the club whose matches were streamed the most with our ‘most streamed team’ award, which is presented at the Dally M Awards night.
So which team won?
In 2017, the Manly Warringah Sea Eagles took home the gong. In 2018, it was Newcastle. This year, it’s the Canberra Raiders – well deserved given their stellar season so far and their first Grand Final appearance since 1994.
The Raiders topped the charts with fans streaming over 43.5 million minutes in the NRL Live Official App and Telstra Live Pass, just edging out last year’s most streamed team – the Newcastle Knights – who came in just shy of 43 million minutes streamed.
Coming in third place was the New Zealand Warriors with 42.95 million minutes streamed, followed closely by the Manly-Warringah Sea Eagles’ 41.7 million minutes. The tight competition between teams on Live Pass, as well as on the field, shows us that streaming sport is equally loved Australia-wide.
The most streamed single match in 2019 was the nail-biting 11-10 game between Manly and Melbourne in round 19. Unsurprisingly, the highest number of active devices came from NSW during that game, with 46 per cent of the streams overall.
The growth in subscribers and minutes streamed shows there is strong demand from fans to be able to watch sport on the go, when they aren’t able to get to the game or watch it on TV.
We’ve found that the most popular matches are the ones that are decided in the final minutes, as fans keep a close eye on the score through the app’s match centre, and if its close will start to stream the crucial final minutes.
Congratulations to the Raiders and their fans this season!
Telstra Tracker top performers revealed
Another key partnership with the NRL is the Telstra Tracker, giving fans an array of insights that reveal the NRL’s distance kings and speedsters and top distance teams.
The ability to give fans an insight into the incredible work-rate of a modern NRL footballer really puts in perspective what it takes to compete at the highest level, and what amazing athletes they are.
Melbourne Storm flyer Josh Addo-Carr recorded the highest speed by any player since tracking began – 38.5 km/h vs. the Cowboys in Round 5, while Manly’s Tom Trbojevic covered the most distance in any single match this year – 9.8 km vs. the Storm in Round 19. Penrith playmaker Nathan Cleary covered the most distance on average throughout the year – 8.7km (league average is 5.8 km per match).
Normal walking speed is just 5km/h on average, and a decent running speed for a normal person is around 24km/h.