We can’t get enough sport, and looking at the figures for this year’s AFL Live Pass shows that we’re not the only ones! We’ve passed a huge milestone for Live Pass, and one team in particular caught the punters’ attention this year.
Collingwood’s performance was closely watched by our Live Pass users this year, making them the most streamed team in the 2019 home-and-away season. Collingwood supporters logged an amazing 57.4 million minutes streamed in the AFL official app and Telstra Live Pass.
Meanwhile, West Coast Eagles came in second place, with the defending premiers streamed for 51.9 million minutes. Followed closely behind at the buzzer was Carlton with 51.8 million minutes streamed.
These three teams contributed to the 403 million minutes of AFL streamed over the 2019 season, up almost 10% on last year. Victoria alone accounted for 41% of all active devices streaming AFL games last year!
The biggest weekend was the stellar round 22, which marked the biggest weekend on Live Pass to date. The match that caught the most attention that round was Richmond’s defeat of West Coast.
Since last year, our Live Pass subscription numbers have rocketed up by 29%, with total subscriber numbers passing the three million mark for the first time ever. And Live Pass users are consuming more than just AFL content, too.
Over 793 million minutes were streamed across all sports in 2019. Not surprising, however, when you consider the vast range of sport on offer through Live Pass. Our customers are able to consume NRL, AFL, Netball Australia and FFA games direct to their phones and tablets. We’re on track to bring nearly 850 games to our mobile customers in 2019, all streamed live, fast and completely data-free.
We also continue to celebrate the addition of Kayo to the live sport space, which brings an additional 50 sports to the party, including Cricket, Football, Rugby Union, Motorsports, Basketball, Tennis and much more live or on-demand. Telstra Plus Gold Members can enjoy three months free access on us, while Silver Members are eligible for one month free.
We’ll announce the most streamed team for the NRL at this season’s Dally M Awards night, so stay tuned.
We’re excited to bring more of the best sport to our Live Pass users through the rest of the season, and into 2020. Game on!