Australia is a productivity powerhouse, going from strength to strength on the back of over 2 million small businesses – and each one of them is looking for a way to reach new and existing customers faster and more efficiently than ever before.

Connectivity is considered the silver bullet for increasing productivity at any scale. From big corporates to the milk bar: faster, cheaper and simpler connectivity is the key to success.

As the National Broadband Network continues to connect our country, small businesses are already using it to score their digital edge. As more and more small businesses deepen their connection with customers, there’s never been a better time to ask what the nbn can do to supercharge your small business.

Do more business with less time

Nobody likes waiting – especially not your customers. Web traffic company Akamai found in its research that 53 per cent of customers will abandon a site if it hasn’t loaded for them within 3 seconds. With the nbn, they won’t have to wait for your business to be ready.

We’re in the process of moving many of our Small Business nbn fixed line bundle customers to the Standard Plus speed tier[1].

A connection that allows you to host and optimise web content will help more customers reach your store online. And with a faster connection comes greater efficiency for an office, as wait times are slashed on uploading and downloading big files such as invoices and presentations. However, the nbn is more than just a bigger pipe. It’s an enabler that can allow you to embrace new ways of connecting with customers.

Leverage technology for the edge

Better connectivity allows for more of just about everything: more time; more flexibility and ultimately more productivity. Post-nbn connected businesses are capable of installing products to benefit staff, customers and the bottom line.

Features like security systems with HD cameras for more peace of mind; flexibility for your workforce with the ability to teleconference like never before, and smarter ways to connect with new customers with faster file transfers and cloud connectivity.

And these new business benefits don’t have to take months to install. With the new Telstra Business Smart Modem™, you can be online in a fraction of the time thanks to a mobile backup function that uses Telstra’s mobile network until your nbn connection comes online (4G coverage required). That mobile backup also ensures your connection is online during scheduled or unexpected service interruptions to the fixed network.

The Telstra Business Smart Modem™ also ensures great connectivity thanks to dual-band Wi-Fi connectivity to suit multiple devices on your network. Our connections also come with dedicated small business support from Telstra’s 24/7 business specialists and if there’s a fault or issue, customers will only need to speak to one person who will do the running around for them in our Concierge Tech Support™ service.

Be your own big end of town

Businesses already connecting to the nbn network are investing in new ways to connect and work online, especially in regional Australia. The nbn serves to level the playing field between city and country by opening businesses up to the global marketplace – rather than just the one on their main street.

Businesses across regional Australia can connect with their customers using new and richer methods, like video conferencing and file transfer for mission-critical documents.

Our regional customers have demonstrated how leveraging innovative connectivity is already paying dividends for their business, and CPA research shows that Australian small businesses need only reach out and seize the opportunity for themselves. Fast, reliable broadband is the key to playing in that new market.

Get online fast

From today, our small business customers will now be able to connect to the nbn whenever it suits them, in half the time.

Using the Telstra Business nbn Connection Kit, eligible customers will have a simple way to self-install their single or two-phone line Telstra Business Voice and Broadband Service. The kit includes a Telstra Business Smart Modem™ with a mobile broadband backup SIM, which acts as a fail over to Telstra’s mobile network if the fixed network goes down, or is not yet activated. That’s reassurance for your business with a connection that works as hard as you do.

The Telstra Business nbn Connection Kit is very easy to install, and puts your outfit ahead of the curve with a high-standard connection experience. All of our one or two-phone line small business customers migrating or new to the nbn will be eligible for the new self-install kit service.

Delivering a Business Grade experience

We know that any business downtime is the single biggest thing which is simply unacceptable for any customer running a business. nbn connection experience remains a hot topic of discussion across Telstra’s small business customers and the nbn migration continues to be one of the biggest challenges our small business customers will face from a customer experience standpoint.

This year, we have a dedicated business nbn experience plan to ensure that customers can connect with no hassle, little downtime and minimal effort – right through from sales through to activation.

Find out more about Telstra can help your business harness the power of the nbn™ network.

nbn Fibre to the Curb services are now available to some customers. Find out what technology type is available for your business at our NBN rollout website.

Things you need to know:

Speeds: An nbn service can never go faster than the maximum line speed available at your premises. For FTTN/B/C customers your typical speed may be limited. We will confirm your actual speeds after connection if that is the case. Telstra Business Bundles are not available on Fixed Wireless.