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Wear it Purple Day


Posted on August 26, 2014

2 min read

This Friday I’ll be wearing purple – with purpose.

That’s because Telstra is proudly supporting Wear It Purple Day so we can show young people in the Lesbian, Gay, Bisexual, Transgender and Intersex (LGBTI) community that we support and respect them exactly as they are.

Wear It Purple is designed to raise awareness in schools, workplaces, unis and across the community that we all have the right to be proud of who we are. Sexuality or gender identity does not change this.

We want everyone, including our own people, to feel included and celebrated for who they are so they can contribute fully to whatever life offers them. After all, our purpose as a company is to create a brilliant connected future for everyone – and we mean everyone.

As a straight ally and an executive sponsor of Telstra’s LGBTI employee and allies network, Spectrum, I’m excited to be part of Wear It Purple. And as a company, we’re throwing our weight behind it with promotions in our stores, contact centres and offices, and on our social media channels.

It’s an important demonstration of our company values and our commitment to inclusion.

You can show your support too by wearing purple this Friday, purchasing Wear It Purple products, donating to Wear It Purple through their website, or spreading the word on social media.

In fact, you could start by sharing this message…