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Want to stay competitive? Embrace the cloud.

Cloud Computing

Posted on October 3, 2016

3 min read

Organisations today are operating in a fiercely competitive and fast-changing business environment. The hard truth of this new reality is that not all businesses will survive. Though, one thing is clear – many of those who do survive and thrive in this new environment will be companies who embrace cloud technology to stay competitive.

Cloud technology is key to building competitive advantage. It can facilitate innovative ways to reach customers, build engagement through multi-channel approaches, increase agility and streamline an organisation’s work practices, as well as help improve staff collaboration and enable a mobile workforce.

Unfortunately, sometimes migrating to the cloud is easier said than done. The implementation and ongoing management of hybrid and multi cloud environments can be complex – and the statistics indicate this is holding back many organisations. In fact, only 30 – 40 percent of organisations have deployed a hybrid cloud environment, while more than 50 per cent of organisations are not effectively managing cloud compliance, costs and governance.1

At Telstra we want to help organisations painlessly move to the cloud solution that is right for them, which is why our overarching objective is to make the complex simple for our customers.

We have done this by bringing together some of our leading global network, cloud infrastructure and data centre capabilities with some of the world’s most popular public cloud platforms – Microsoft Azure, Amazon Web Services, IBM Softlayer and VMware vCloud Air.

By curating leading cloud platforms and combining them with our Cloud Gateway and Cloud Management Platform, we provide customers with the choice, control and confidence they need to truly embrace the cloud.

Organisations can choose the cloud platforms that suit their needs and our Cloud Gateway solution will integrate these multiple clouds via a single connection into an organisation that can be access globally.

The Telstra Cloud Management Platform then provides an overarching layer across an organisation’s multiple cloud platforms, giving them the visibility and control to monitor applications and automate how workloads respond and scale in-line with business demands.

This end-to-end solution enables businesses to be more agile, cost efficient and manage security and compliance based on their organisation’s needs – ultimately positioning them to be successful in today’s changing business environment.

[1] ScienceLogic, The State of Hybrid IT Adoption, 2015

A practical example – cloud management in action on a global scale.

A hotel operator with hundreds of properties in multiple countries and time zones launches a major new promotion, which drives prospective customers to its website.

With potential demand from consumers unknown, the hotel chain’s infrastructure will need to scale up and down in line with traffic to the website. Contingencies also need to be in place in case the unexpected happens.

The hotel operates a hybrid cloud environment across multiple countries, and there is a single connection to all of these cloud platforms via Telstra Gateway.

The chain’s IT team can use Telstra’s Cloud Management Platform to set-up specific instructions each cloud environment must follow during the campaign.

For example, they can instruct each platform to analyse traffic and automatically scale bandwidth as required, or divert data to another environment if one cloud is not performing to its optimum – ensuring a positive customer experience.

This ‘plug and play’ capability means the platform can seamlessly manage all aspects of the campaign without manual intervention.

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