The Melbourne Cup is the race that stops a nation – again!
Posted on November 4, 2014
2 min read
Back in 2012, we looked to see if the Melbourne Cup was really the ‘race that stops a nation.’ And it was – for a moment, at least.
This year The Flemington Race track continues to be a hive of activity on race day, with race goers and the nation expected to turn to their phones and tablets once again to enhance and share their experience.
There’s no doubt that in 2014, we’re more connected than ever. So with that in mind, will the nation be stopped again?
When the Cup is run, network traffic is tipped to drop by a quarter before exploding out of the stalls like Phar Lap.
So much so, more than five per cent of the days total traffic will likely be crammed into the 15 min period immediately after the race!
We’re anticipating around 250,000 voice calls at the track on race-day alone and more than 80,000 text messages.
To deal with this demand, Telstra has more than doubled 4G capacity at Flemington and is providing the kind of infrastructure normally required to support a medium sized city.
For the technically minded, this includes 21 cells (with 90 carriers or channels) and 17 4G cells including a mix of larger sites microcells and in-building distributed antenna systems.
Have we got racegoers at this year’s Melbourne Cup covered? You bet!
Update, Nov 5: the race that stops a nation is at it again!
The Melbourne Cup is over for another year and the results are in – did the race really stop the nation? Seems like it’s a resounding ‘yes, but only for a moment’ again. Check out SMS usage from the day below: