The defining decade of smartphone
Posted on November 1, 2017
3 min read
The arrival of the world’s most anticipated smartphone later this week signifies just how far mobile phones have come in 10 years.
From small screen wonders that could surf the web at dial-up speeds, smartphones have evoled to glass and aluminum-clad computers that have changed the way we organise our day, how we consume content, the way we communicate – even romance!
They’ve ushered in the dogface filter, revived the GIF, mainstreamed the emoji and made settling arguments about trivia a thing of the past.
Since 2007 when Telstra launched Australia’s first consumer smartphone — the Nokia N95 – these devices have become central to almost every digital task we carry out, expanding the social connections we make and the entertainment we consume.
Our latest Telstra Smartphone Index, released this week, shows smartphone ownership is now almost ubiquitous with 91 per cent of Aussies mobile users now owning one.
They’ve now all but replaced the digital camera, with 96 per cent of owners snapping photos on their phones, and they’ve rendered sat navs virtually obsolete, too, with 80 per cent of smartphone owners using their mobiles to help them get from A to B.
And it looks like cash, cards and good old-fashioned courting might be next on the list to bite the dust. Almost a third of Aussies are now using their smartphone to pay for goods or services – a figure that rises to 47 per cent among 25 to 34-year-olds. And the same age group is also leading the charge on on-demand dating, with 26 per cent using their smartphone to access apps like Tinder, Bumble and Happn.
With all of this additional data-driven activity, it’s no wonder Telstra customers consumed 420 million gigabytes worth of data this year alone (a 180-fold increase since 2008).
To support these changing habits – around the country and the clock – the past decade has seen us introduce a whole host of new measures to help you get the most out of your mobile. Things like one million extra Telstra Air Wi-Fi hotspots and generous data allowances of up to 100GB per month.
It’s exciting to think about what the next ten years might hold. As smartphones evolve and we move into the 5G era there will be a new raft of sophisticated features that make them even more indispensable. High quality augented reality, virtual personal assistants that anticipate your needs and virtual doctors that monitor vital signs are just some of the technologies that are on the horizon.
For more information on the latest smartphones to arrive to Telstra, visit https://www.telstra.com.au/mobile-phones
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