A butcher, a florist and a candlestick maker all walked into a bar and started chatting about ways to reach new customers.

Well, not really but today we’re announcing a new program that could help the tens of thousands of small and medium businesses across Australia reach new markets and customers.

Update 12/4/22: The Telstra Plus Market is now open! Head over and register your business today.

It’s called Telstra Plus Market and gives small and medium businesses the opportunity to market to the more than four million members of Telstra Plus, our customer rewards loyalty program.

It works like this – small and medium businesses can easily create offers that enable Telstra plus members to earn Telstra Plus points, offers which are then exclusively available to registered Telstra Plus Market customers. Customers can then earn Telstra Plus points when they take up the offer with those participating businesses.

It means, for example, a florist could market a special offer on a bunch of roses for 10 points for every $1 spent. The Telstra Plus customer will then receive Telstra Plus points if they take the offer up. Those points can then be redeemed in the Telstra Plus Rewards Store for the latest tech, devices and accessories.

It’s all about helping to give registered small and medium businesses the ability to tap into hard to reach customer segments as well as a whole new platform to market their goods and services.

You can access the Telstra Plus Market via our website.

We’re encouraging small businesses across Australia to register their business with Telstra Plus Market, so that they can start building offers ready to share with customers as soon as it’s launched to consumers in the My Telstra app in the coming weeks.