As part today’s Sydney New Year’s Eve launch, Telstra and the City of Sydney announced the release of the Official 2012 Sydney New Year’s Eve app, for both Android and iOS.

There’s heaps of cool features in the app, making it a must have for anyone attending the fireworks around the harbour. If you are planning a night out, check out the Maps in the app for heaps of details around what you can and can’t bring to certain sites, the capacity of the sites and even if the sites are full or not on the day.

My favourite feature in the app is the Midnight Messages. This feature lets you pre load 50 text messages prior to 6pm on New Year’s Eve, which Telstra will then send out on your behalf, free of charge, from midnight (Sydney time). And the best bit is that you can be on any Australian mobile network to use it. So when midnight comes around, don’t worry about having to text your mates, keep watching the fireworks and let Telstra send your messages for you, for free!

On top of that, the app gives you the chance to take part in one of the world’s largest interactive light shows. Throughout the night, there will be four Telstra Colour Moments at 10:15pm, 11:00pm, 11:30pm and 11:45pm, when the app will automatically sync phones screens with the lighting on the bridge and fireworks shows around the harbour. All phones that have the app will sync to these moments, so if you’re around the harbour, hold your phone up and join in the show.

If you want to tell the world what you will be embracing in 2013, check out the Message the Bridge tab in the app, write your message, then watch the pylons as we will be projecting over 1500 of them onto the bridge over the course of the night.

In another Australian first, we will be live streaming Sydney New Year’s Eve celebrations on Telstra’s YouTube channel, taking the complete show to a global audience. Six cameras will capture all the action from 8pm right up until after the midnight fireworks.

Telstra's NYE app.

Telstra is all about connection and that’s exactly what we are doing with this app, connecting you to family and friends as well as the fireworks in Sydney. We wanted to make these connections easier than ever before – no matter which network you are on, so download the app from the below links and have a great New Years Eve.

The free app is available from: