Subscription video streaming services have changed the way we view television and movies and as people enjoy more video content online there is an increased level interest around networks and how they perform delivering video.
We see a wide range of reports into our network ranging from Akamai’s State of the Internet report to the Google Video Quality report and most recently the Netflix speed index.
Given the way the rankings came out in the Netflix index I thought it might benefit from some explanation. Indeed, if compared like for like with other networks I would expect to see results similar to other reports. In fact in the Google Video Quality report, our cable network is rated as HD quality, while our combined fixed broadband services rate at least SD and are fully competitive with our major competitors in all geographies.
The Telstra Netflix results are not unusual for a national ADSL provider where the lower averages are due to the extensive size of our ADSL footprint. What it does show is that we are delivering a more than reasonable video experience during peak viewing times, providing over 2 Mbps on average across a vast and extensive network area, servicing some 3.9M customers over ~2800 exchanges.
The factors that influence the national average include the larger size of the Telstra network over a wider ADSL footprint and customer base which means that we serve a larger number of customers further away from exchanges. This is due to the longer length of the copper lines which causes data speeds to reduce with distance.
We want our customers to receive great viewing experiences and each year we invest heavily in upgrading and maintaining our services. This includes upgrades to our core network, exchanges, local backhaul and content distribution solutions, and giving our customers the best new in-home devices like our Gateway Max.
Our focus is on managing our network traffic to ensure the best possible end to end experience for all our customers no matter what service they are using.