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Telstra Business Awards – A Blooming Great Experience

Telstra Business Awards Small Business

Posted on February 23, 2011

3 min read

This week’s launch of the Telstra Business Awards brought back some incredible memories – from the hours we spent assessing our business as part of the entry process to the excitement of going to the National Awards and the sheer thrill of being named among the best SMEs in the country.

Kelly & Abbey – Edible BloomsEntering the Awards in 2009 was a great experience.  As business owners, we are all so busy ‘getting the job done’ that opportunities don’t often come along where we can lift our heads up to make sure we are ‘getting the job right’.  The Awards presented us with this opportunity.  Edible Blooms gained great clarity through the nomination process about who we are, what we stand for and where we are heading.

When Edible Blooms was shortlisted for the South Australian Small Business category we were thrilled.    The judges were genuinely interested in learning how our business ticked and I was impressed with the integrity of the judging process.

Arriving at the Adelaide Awards evening, we were a bundle of nerves.   Making the finals with such a high calibre and broad variety of businesses provided a wonderful opportunity to mix with other like minded business owners.  When Edible Blooms was announced the winner of our category we were over the moon.  Later that evening we were also honoured with the Telstra SA Business of the Year Award and that sent us into an orbit we had never expected.

Our business is a team of people but, for my sister and business partner Abbey and me, the recognition of Edible Blooms at the Awards demonstrated how far two country girls from SA could go.

The next step was the National Awards in Sydney where we were able to network with winners from other states. Our celebrations were complete with our national management team from around the country sharing the evening.

Winning the National MYOB Small Business Award remains the highlight of our business journey so far.   As young business women running an online gift business, the award recognition has given us the confidence to continue chasing our goals, confirmed that we are on the right track and provided a new level of credibility with our customers, business partners and suppliers.

Since winning, our sales have doubled, we have moved our Sydney and Brisbane stores to new and larger premises and we are considering offshore expansion opportunities.  The future has never looked so BLOOMING GOOD!