From the Cowboys finally winning a championship in 2015, to the Rabbitohs breaking their drought in 2014 and Manly’s 40-0 thrashing of Melbourne in 2008, it’s been a huge couple of decades of footy, and we’re so proud that we’ve been there through all of it.
When our partnership first began, the ability to stream sport on mobile devices was still over a decade away. Together with the NRL, we used technology and innovation to make this vision a reality to bring fans even closer to the game they love, in more places on our network.
We are continually pushing to improve this experience and recently announced an exclusive offer for eligible Telstra customers who’ve previously used NRL Live Pass to receive $20/month off Kayo’s Basic subscription for 12 months, meaning they can enjoy the footy – and about 50 other sports – from their mobile device and almost any screen in their home for just $5/month.
And it doesn’t end there – to celebrate our 20 year anniversary, we’ll also be rewarding fans who are Telstra Plus members with access to discounted NRL tickets this season.
A big 20 years
The world has changed a lot in the past 20 years, and so has Telstra and the NRL. With so many big moments emerging from the game, we thought we’d take a look at some of our favourite highlights from over the years.
2001 – Newcastle Knights win first ever Telstra Premiership.
At the time, the 2001 NRL Grand Final between the Newcastle Knights and Paramatta Eels was the 3rd highest attended NRL game of all time, with over 90,000 fans packing into Sydney to see who would win the first ever Telstra Premiership. The Knights ended up taking it out, in a 30-24 nail biter, where the Eels pulled in a massive second half after falling behind 24-0 at half time. After converting 5 from 7 goals, and helping set up some big tries, Andrew Johns won the Clive Churchill medal
2007 – Gold Coast Titans enter the league, where Telstra would later launch its 5G Innovation Centre.
The Gold Coast Titans were awarded their license for the NRL in 2004, after a lengthy bid process where the odds were stacked against those pushing for the return of elite level football in the Gold Coast region. Just 5 years later, after 3 seasons, they made the NRL finals – a true feat for such a young club! The region is also a special place for Telstra, where in 2018 we launched our 5G Innovation Centre in the Gold Coast to lay the groundwork for the future of connectivity.
2008 – NRL Celebrate its Centenary of League, the same year the iPhone is introduced to Australia
The biggest celebration of the NRL since rugby league first came to Australia, also marked the year that Apple’s iPhone launched in Australia, completely changing how we communicate, work and play and creating an explosion in the phone market.
For the NRL, this Centenary premiership was won by the Manly Sea Eagles who crushed the Melbourne Storm 40-0.
The original iPhone 3G that launched in Australia had a 3.5-inch touchscreen, 2.0 megapixel camera and most importantly was the first iPhone with Apple’s App Store. We’re now up to the iPhone 12, which is just as powerful as your laptop, has 4 different cameras across it and probably houses every bit of important information to you in the world.
2014 – Fans can stream matches on their mobile for first time with NRL Live Pass
In a huge moment for Australian sport, Telstra and the NRL launched NRL Live Pass in the NRL Official App, offering Telstra customers free streaming on their compatible mobile devices for every game of the NRL season. For the first time, it didn’t matter if you were having a picnic with friends, at the beach or having a relaxing bath – as long as you had an internet connection you could watch the footy.
Today, our Live Pass offering has evolved into our expanded partnership with Kayo, which gives fans the ability to stream the NRL – and 50+ domestic and international sports – on just about any device you can think of, wherever you are.
The NRL Official App, powered by Telstra, remains the digital home of all the other features NRL fans know and love, including the latest news, full match replays, live scores, stats, highlights and more.
2020 – Our partnership expands to include the NRL Telstra Women’s Premiership
As a long-time partner of the NRL, we support every effort to make the game as inclusive and diverse as possible, and to provide a platform for aspiring female athletes to realise their dream.
In 2020 we announced our commitment to provide greater opportunities, exposure and investment into the programs currently in place for women and young girls wishing to pursue a rugby league career.
Young players can’t be what they can’t see, so it was vital for our partnership that we were able to bring the Women’s State of Origin and NRLW premiership to fans through the Official NRL App.
It’s been a big 20 years in our partnership, with so many technological advances that have helped bring rugby league into more homes and onto more devices. We can’t wait to see what else comes from our partnership in the years ahead.
Kayo promotion terms and conditions
Redeem by 31 May 2021. Must sign up via Telstra. Cancel anytime, roll onto standard fees after 12 months. To be eligible, customers must have redeemed a Telstra NRL Live Pass service prior to 22 Dec 2020 and maintain that active Telstra service used to redeem it.