In our always on, on-the-go world, your customers’ expectations are constantly increasing – and especially so when it comes to added extras like guest in-premise Wi-Fi.
New Telstra research shows two thirds of Australians now want access to guest Wi-Fi when visiting small businesses such as cafés, bars, hairdressers or doctors’ surgeries1. And, over half (57 per cent) of 18-44 Australians say access to free Wi-Fi is a deciding factor when choosing between two like businesses2.
There’s a clear disconnect here with what Australia’s small businesses believe, though: only 14 per cent believe that technology can improve their competitive advantage3.
To help small business owners bridge this gap and enhance their competitive advantage, we have just launched Telstra Air Merchant – a new product that allows small businesses to easily set up a separate guest Wi-Fi service.
For current Telstra Small Business customers, integrating Telstra Air Merchant into day-to-day business operations is simple. Telstra Air Merchant can be added to eligible Telstra Business Bundles or to a standalone Telstra Business Broadband Plan for just $20 per month (the minimum cost when adding Telstra Air Merchant to a medium Telstra Business Broadband Plan would be $2,640 for 24 months), enabling you to use your broadband data allowance to offer guest Wi-Fi to your customers.
Our Telstra Business Bundles have also recently been refreshed to offer new inclusions or add-ons, as well as higher base speeds for our nbn™ customers. We know that a business plan isn’t just about data and call allowances, and our business grade Bundles help connect and run your business. Featuring inclusions and add-ons, such as our IP calling features, mobile broadband backup, premium gateway and more: just some of the things which make our plans important to small business owners, as well as additions such as Telstra Air Merchant.
And Telstra Air Merchant is not just guest Wi-Fi, it gives your business valuable insights into your customers’ preferences and interests, which you can use to help deliver more relevant customer experiences and keep them coming back.
Telstra Air Merchant gathers relevant customer analytics through easy to use connectivity, which allows users to access guest Wi-Fi by logging in with an eligible social media login, or by answering a survey that the small business owner can customise on the splash page.
Owners can then harness this information to create promotional offers for customers according to their preferences. We’re talking better tailored offers, floating potential new services, and even making sure customers’ favourite magazines and newspapers are laid out for them to enjoy – you could even ask customers whether they’d like the air-con warmer or colder.
Findings from Telstra’s recently launched 2018 Small Business Intelligence Report, say that 49 per cent of Australian customers wanted to receive personalised offers from the small businesses they visit3. The report also revealed less than a quarter (22 per cent) of small businesses are actually responding to this growing trend and providing these offers3 – which means a huge opportunity for your business.
While many small business owners often recognise the need for change, many feel they lack the time, budget, expertise or confidence to implement it in the best way. To alleviate these concerns, Telstra Air Merchant uses Cisco Meraki hotspot technology to self-configure once power and internet connection is achieved – meaning small businesses with an eligible broadband service and compatible modem are now only a plug and play away from getting their guest Wi-Fi up and running, with a splash page to create surveys and promotions.
nbn™, nbn co and other nbn™ logos and brands are trademarks of nbn co limited and used under licence. The spectrum device and ™, and the Air logo and ®, are registered trademarks of Telstra Corporation Limited, ABN 33 051 775 556]
 Source: Telstra research conducted by PureProfile, February 2018
 Source: PureProfile Research, February 2018
 Source: Telstra 2018 Small Business Intelligence Report