But for Graham Ross, an avid runner and Founder of Kusaga Athletic, the devastating environmental impact of the manufacturing process was all too apparent.
Intent on developing a more ethical alternative, Graham employed the latest technology to enable Kusaga Athletic to become the first and only brand in the world to invent a fabric, quite literally, from the ground up.
With the fabric of the future under its belt, the company launched a disruptive product that sits at the intersection of sport and sustainability to the international active wear market. One that challenges industry norms and shows how tech can help small businesses make a huge difference.
You might also like
Telstra Exchange is an ideas hub designed to provide news, insights and opinions around the way you use technology to connect