New phones, expanding 5G and more: our news from CES 2020
The annual Consumer Electronics Show – or CES – sets the stage for the year ahead in tech. With almost 200,000 attendees from around the world converging on Las Vegas in January each year, it is the largest event of its kind and is where tech companies go to showcase their latest cutting-edge products.
Our thoughts for those at home
It is a strange feeling being over here in Las Vegas, watching the bushfire crisis unfold in Australia.
The bushfires are top of mind for the Telstra team over here, as well as pretty much every partner we’ve spoken to. We’ve been relaying what Telstra has been doing for our emergency services and customers, in particular our disaster assistance packages in Queensland, New South Wales, Victoria and South Australia, as well as assistance for firefighters, payphone users and those looking to get emergency information via the mobile web.
We’re also matching donations from our people to the Red Cross for the month of January to help ensure these communities get the help they need to get back their feet. We’ll continue to do all we can throughout the year to help ensure the affected communities can stay connected and supported.
While it has been difficult to divert our attention away from the news back home, we didn’t want to miss the opportunity to update you on the latest from Telstra at CES given that’s what we’re here for.
What’s next for gaming in 2020
We made a lot of ground in 2019, especially in the entertainment space. We were pleased to partner with Microsoft to launch as an exclusive partner for Xbox All Access in Q4 2019, for example. Since its launch on 29 October, we’ve been overwhelmed by demand that has far surpassed our initial pre-sale estimates.
We’re happy that our customers are embracing gaming like never before thanks to the convenient bundle that puts hundreds of games on offer faster than ever. To celebrate, we’re bringing more to our gaming offer than ever in 2020, with the addition of new games and hardware for our customers.
From February 11, 2020, we will be adding Star Wars Jedi: Fallen Order Deluxe Edition to the Xbox All Access Bundle. This game will also be offered on top of existing inclusions so that nobody misses out on the experience of being a Jedi Master. Furthermore, we’ll be offering the amazing new Xbox Elite Wireless controller on a repayment option over 24 and 36 months and adding it to our Telstra Plus Rewards Store.
We’re continuing to make our network faster for gamers too, building on the existing work we’ve done with Microsoft to make access to Xbox content even faster and more reliable. The work we teased late last year on creating a gaming optimised broadband product also isn’t too far away. We think it offers a real point of difference from customers that are purchasing additional gaming routers or gaming VPNs today in a way that’s simple and integrated into our Smart Modem. Over time we think there’s some cool concepts that could incorporate the work we’re doing on low-latency mobile connections and give gamers the choice of network they want to use to get the best gaming outcome.
Gaming is a $7 billion per year business in Australia alone, and the appetite for our Xbox All Access offering certainly confirms that it’s no fly-by-night fad.
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