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Five things machines can do humans never thought possible

Tech and Innovation

Posted on November 9, 2016

3 min read

Imagine living in a world where computers can see into the future, optimise business processes and even predict next year’s hottest fashion trends. Turns out we already do.

While it goes without saying that there are some things machines just cannot do, there are also many unknown and underutilised functions that are transforming the world we live in.

Here are five things machines can do that you may never have thought possible:


Caught on video

Researchers at MIT in the United States are training computers to predict human interactions before they occur. Using deep-learning algorithms and machine vision, computers can analyse video to predict what will happen next. This capability holds great potential for everything from robots and robotic technology, which will be able to develop action plans based on given scenarios, to security cameras that will automatically call emergency services if they “see” an accident.


Fashion forward

Designer Jason Grech worked with IBM’s Watson platform to come up with new ideas, patterns and materials. Watson is a technology platform that uses natural language processing and machine learning to reveal insights from large amounts of unstructured data. For Grech, it “used cold code to make warm fabrics”.

Watson analysed hundreds of thousands of designs – public images posted on social media – aggregating factors such as colours and hem lengths, to predict future trends. The platform enabled Grech to deepen his creativity and come up with unique designs that were featured in Melbourne Spring Fashion Week 2016.


Retail therapy

The next hot commodity for big businesses wanting to capitalise on smart computing are data-driven organisations. For instance, IBM’s recent acquisition of The Weather Channel led to the launch of Deep Thunder – a short-term, customised forecasting model to help retailers predict consumer shopping patterns and adjust supply chains accordingly.


Clear diagnoses

Researchers at Stanford have developed an algorithm to identify tissue slides exhibiting a particular type of cancer with far greater accuracy than humans can. This points to a future where subjective aspects of medicine fall to computers that are far better at diagnosis than a human will ever be.


Power play

Drawing on insights gathered through its artificial intelligence partner DeepMind, Google is using machine learning to optimise the energy use of its data centres, saving percentage points on its power bill. The same optimisation strategies are useful for almost every aspect of business, from shipments through a port to mining resources, and even in agriculture, where machines can advise on planting times, animal movements and more.



Find out how newly emerging technologies will impact the way you communicate with staff and customers.

This article originally appeared on Telstra In:Sight.


Tags: technology, video,

Give the gift of wearables this Christmas


Posted on December 10, 2014

2 min read

Traditionally, when you think of ‘wearable gifts’ for Christmas, jewellery springs to mind.

But there’s a new kind of gift you can give which fits on your wrist or in your ears that will make an excellent present this holiday season.

We have three feature packed wearables in our stores that will not only change the way you think about wearing technology but might also encourage you to take a closer look at your health habits. Check out my video below. (more…)

Freedom’s calling

Telstra News

Posted on September 11, 2014

2 min read

With winter behind us (just about) and the sense of optimism the arrival of spring creates, we think it’s an ideal time to showcase our Telstra Pre-Paid Freedom offer.

From today, Telstra Pre-Paid Freedom customers who recharge $30 or more will, for a limited time, receive double the data! So if you recharge $30 during the offer period, you’ll now get 800MB data allowance instead of 400MB to use in Australia.

This is on top of the Anytime Bonus which allows you to enjoy unlimited calls to standard Telstra mobiles and unlimited texts to standard Australian numbers, or you can select the Nights Bonus which lets you enjoy unlimited talk and text to standard Australian numbers 6pm to 6am (all for use in Australia in 28 days). Just choose the bonus that best suits you. (more…)

Tags: video,

A Reliable Network, Not a Reliable Goat: our #TrendingFarmer brings the laughs


Posted on August 13, 2014

2 min read

“I’ve had four views already,” says our friendly farmer in our latest video series. “And that’s half the population of the local town, so I reckon it’s gone viral!”

Looking after digital content within Telstra’s Chief Marketing Office, I am fortunate enough to help bring creative ideas to market via engaging online videos. So it was with great interest a few months ago that we received a brief to talk about the strength and reliability of Telstra’s mobile network.

How could we tell an old story in a different and engaging way? How could we entertain viewers but at the same time ensure we got our message across? How could we create content that viewers would be comfortable sharing across their social networks (and thus help us spread the word)? (more…)

Tags: marketing, video,

Telstra to take controlling stake in Ooyala

Telstra News

Posted on August 12, 2014

2 min read

Building leading personalised cloud-based TV and video platform company

As a huge American Football fan and as an American living in Australia I rely heavily on online video to watch the matches of my beloved Seattle Seahawks. That’s one of the reasons why I’m so excited about our announcement today to acquire Ooyala.

Ooyala makes it possible for media companies like Foxtel and ESPN to stream their video content over the internet to devices like smart-phones, tablets and smart TVs. They help us watch what we want, when we want and on whatever device we want. This is changing the way we watch TV  including letting me watch Monday night football at my convenience on a Tuesday night in Australia without needing to pre-record it. (more…)

Tags: technology, video,