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Tag: trends

Broadcasters go OTT at NAB

Telstra News

Posted on May 4, 2016

4 min read

The recent National Association of Broadcasters (NAB) show in Las Vegas was, as always, loaded with new ideas and toys. Ooyala’s Videomind editor, Jim O’Neill takes a look at what will shape the way we create, watch and share video content.

Las Vegas. The meeting place for the world’s media industry lived up to expectations with an estimated 100,000 delegates from over 160 countries; over 1700 companies in excess of 1million square feet of convention centre space.   Both Ooyala and Telstra Broadcast Services were there – with booths in the Silver Parking Lot and the South Upper Hall respectively.    While the South Upper and Lower Halls remains the nexus for new technology relating to all things over-the-top, a number of new entrants eat up whatever available space remains.

So what did we learn this year?

Broadcasters – finally – officially buy into OTT

This year, it was clear that broadcasters are all in and looking for ways to go over-the-top as quickly as they can in as many ways as possible. And it’s not just the big networks, smaller market players are looking to go over-the-top live with their news shows, weather, local sports coverage and their morning shows. Their big worry, as usual, is monetization. There is no longer concern about cannibalizing their “prime” (OTA) audience, instead they were far more concerned about how to reach Millennials and their following generation.

Not everyone is on board the 4K train

High Dynamic Range content (HDR) and new media was trending with broadcasters, who are still not as committed to 4K (super high resolution). This isn’t a matter of them having their “heads in the sand,” as they were with OTT it’s much more a matter of their skepticism about whether or not that consumers are eager to join the 4K revolution. While sportscasters are more willing to jump onboard, it may take a lot longer for broadcasters to adopt what many of them currently see as a gimmick driven by a small segment of the industry (and CE manufacturers).

Mobile news delivery

Social media held center stage at NAB (Facebook and Twitter) with many panels focusing on mobile phone news delivery (to Millennials), political commentary and opinion being delivered and readily consumed by an even broader audience on mobile devices, and, of course, the increasing availability of live being key. The amount of conversation discussing Twitter’s deal with the NFL (for a rumoured bargain price of $10 million) was staggering, and everyone was using Facebook Live to post content from panels, keynotes and even, ahem, social gatherings.

‘Discovering’ good content is key

As more content moves online, more solutions are being launched to help viewers find it easily. The “magic” of Netflix’s 80% success in recommending [x] content was the mantra of any number of speakers on panels, which defined the success of OTT as the ability of viewers to find content easily. You could see that competition is hot in this space as there were a ton of solutions being shown in meeting rooms all around the convention.

Virtual reality vs reality

While VR continues to grab headlines, questions remain as to whether it’s the “Next Big Deal” or just the next 3D, ie., flop. I’ve seen it before, and I’ll say it again… when the technology is something you step into rather than wear, it will be adopted wholesale, but until then, it remains a niche product (gamers, for example, will adopt, but they’re just not convinced anyone else will – especially if it involves a bulky wearable).

Watch Beet.TV’s Andy Plesser chat with Ooyala’s vice president of products and strategy, Jonathan Wilner to discuss the evolution of over-the-top television as reflected at NAB.

This video originally appeared in the Huffington Post.

This post originally appeared on Ooyala’s Videomind blog.

Ooyala is an independent subsidiary of Telstra.

Tags: technology, trends,

Celebrate World Emoji Day with us on social media

Telstra News

Posted on July 17, 2015

2 min read

If you’ve been on Twitter today, you probably would’ve seen that it’s World Emoji Day – which, in my world, is reason to celebrate!

While you may think it trite to celebrate those little icons we use to represent our feelings, I think it demonstrates a cultural shift much larger than you or I.  (more…)

Building mobile networks: how Australia is a global success story

Tech and Innovation

Posted on February 28, 2014

3 min read

I have been at the Mobile World Congress over the past few days. During this time I’ve been struck how the discussion has consistently returned to how to attract the commercial investment necessary to build world class mobile networks.

This is not surprising. With the growth in mobile data, a high functioning mobiles sector is now a necessary pre-condition to economic development and global competitiveness.

However, to unlock the huge benefits of mobility for the global economy – e.g. to move the developing world from 2G to 4G, to transform the way businesses connect and to deliver opportunities like e-health, smart city andM2M – we must attract capital investment in mobile networks.

Many countries are now looking at how to replicate the success of the Australian mobiles sector with its rapid growth, sustained high levels of investment and strong uptake in new technologies. (more…)

WWE Network Launch at CES 2014

Tech and Innovation

Posted on January 31, 2014

4 min read

Let me say from the outset that ever since I can remember, I have been a fan or professional wrestling (more commonly termed “sports entertainment” these days). Hardly a weekend of my childhood went by without me watching World Championship Wrestling and cheering the good guys and booing the baddies.

Times have changed, but there are still some basic “rules” of wrestling that remain – good guys don’t always win, and the referees tend to miss the “blinding obvious” foul tactics.

Given the number of sports that now rely on the third umpire to adjudicate close calls, its probably a good thing that wrestling is more “entertainment” rather than “sport”.

One of the most exciting media events I was invited to at this year’s CES was the launch of the WWE Network – scheduled to go live in the US on 24 February 2014 and to be rolled out to Australia, UK, Canada, New Zealand, Singapore, Hong Kong and other regions in late 2014.

(more…)

Tags: technology, trends,

Top 3 trends for your Connected Home in 2014

Tech and Innovation

Posted on January 20, 2014

4 min read

The evolution of the Connected Home will really take centre stage in 2014. I am excited to bring our customers some great innovations in this space this year.

On my recent trip to the Consumer Electronics Show in Las Vegas I met with dozens of global Telco/Cable operators and partners. Our goal was to build relationships, share best practices, and see what they have going on in the Connected Home space. Some themes that stood out for me at the CES were Advanced Home Networking, the evolution of the Smart Home, and multi-screen entertainment. (more…)