Telstra Business Awards |

Meet the new high street: how Australian small businesses have evolved for the future

By Campbell Simpson June 12, 2020

It’s been a challenging time for Australia’s small businesses, and as they reopen, we want to help reintroduce them to the country in a new light. They say that ‘necessity is the mother of invention’ and this has certainly rung true for many businesses that haven’t just adjusted ‘for now’ but have evolved for the future. We caught up with some of our inspiring Business Awards alumni to understand how they’ve innovated for the long term.

Berry Springs Tavern, NT

2019 Telstra Northern Territory Small Business Women’s Award winner 

“From the first week of restrictions, we re-did our menu and pricing as a priority, to minimise food waste and ensure it’s affordable for people. We then adapted the drive-through bottle shop to include take-away food, so we essentially became a drive-through pub,” said Business Owner Leah Sloan.

“We also worked out our staffing and where to redirect our people, as it was important to us to find as many jobs as possible to keep people employed. This is what spurred our new coffee van which, even though hasn’t made us money, has kept someone employed and has been well received by the community.

As we were selling quite a few takeaway meals, we launched our online order app which is a huge progression for us. Within the first week, we were the top NT user and 14 in Australia! We also implemented QR code ordering so that customers can order from their table. Even though it’s been challenging times, from a tech point of view it’s forced us to evolve and has pushed us into a new space.”

Kalleske Wines, SA

2015 Telstra South Australian Small Business Award winner 

Michael Pratt, Marketing and Packaging Coordinator at Kalleske Wines says it’s their contingency planning that has kept their business afloat.

“Luckily, we already had plans in place in anticipation of shutting down, so in the first week, we were calling customers and implementing virtual offerings in lieu of the face-to-face interaction previously generated from our Cellar Door. We’ve offered free postage to SA customers, and have done live tastings with people through Zoom and posting sample bottles beforehand. We’ve been receiving positive feedback so plan to continue those.

We’ve also been doing wine sessions called Barossa Happy Hour which is a virtual half-an-hour winery tour with a tasting to go with it, and have started posting short videos where we talk through the comparison of new and last vintage wines.

We’ve always prided ourselves on the personalised service we provide our customers and by offering even more flexibility and unique experiences we believe can continue bringing the Barossa Valley to people’s homes in a whole new way.”

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Capital Chemist, ACT

2017 Telstra Australian Young Business Women’s Award winner

Pharmacist and Managing Partner Elise Apolloni believes that Capital Chemist Wanniassa is a healthcare hub and an essential service for the Canberra community and their health care needs.

“Now more than ever, people have needed a familiar voice or face, and we have had to make a few changes to continue to offer this service and connection.

We’ve implemented protective wear for our pharmacists and team members, and now also offer contactless home delivery and home flu vaccinations. We are deviating from the traditional medicine dispensing model and instead are accepting huge volumes of medicine requests via email, fax and telephone order.

We have big crosses all over the floor to indicate social distancing measures, and our team currently operates in two groups that never cross paths, so if one person of one team contracts COVID, we can continue to provide health care to the community while the other team is in isolation.

Even in these difficult times, it has been an absolute pleasure to help people on the front line during this pandemic. Not all heroes wear capes, but I certainly know quite a few in these times that are wearing white pharmacist jackets, exhausting themselves and their teams, so we don’t let our communities down!”

Maree Pigdon Sewing, VIC

2019 Telstra Victorian Small & Succeeding Award finalist

After owner Maree Pigdon closed her ‘in-person’ sewing school due to restrictions, she suddenly went from teaching 12 sewing groups of approximately 85 students in total each week, to zero.

“In response, we immediately launched a new ‘Online Sewing Club – The Virtual Sewing Room‘. This is a monthly membership consisting of weekly 1.5-hour group sewing lessons via Zoom and access to our new private Facebook group where students can post what they are sewing, ask questions and connect with others in the group. The sessions consist of an educational segment, then we open it up for participants to share what they are sewing and finish with a Q&A.

This has been a huge success. The feedback from members has shown that they love learning from the comfort of their own home, connecting with other likeminded people and have their sewing questions answered. They’ve also shared that being part of the club has helped them sew more, knowing they were going to have accountability each week to show everyone what they had been making. It’s helped them continue to learn and develop their skills while supporting their wellbeing by staying connected.

Our members consist of our regular in-person sewing students as well as new nationwide sewers, and even internationally in New Zealand. We had planned to implement an online sewing club as part of our strategy and the COVID-19 restrictions provided us with the perfect opportunity to launch it when people and our market really needed it.”

Busselton Jetty, WA

2019 Telstra Western Australian Social Change Maker Award finalist

“Busselton Jetty Inc is a not for profit organisation operating WA’s major tourist attraction and since closing in March we have been significantly impacted by lost tourism income,” said Lisa Shreeve, CEO at Busselton Jetty Inc.

“We have been very innovative during this time though and were the first business in Western Australia to move to Virtual Tours, eight days after we closed including a Live Tour of the Underwater Observatory every day at 9am and 2pm for international and domestic audiences delivered 8m below the ocean surface with Telstra Wifi!

We also have 13 other free Tours on our website including Yoga, Personal Home-Made Weights, Dancing, Walking and Running on the Jetty, a virtual Train Ride on the Jetty and Marine Education Workshops for homeschoolers. We have also carried out personal Birthday Greetings Underwater, upgraded our Online Shop to include high demand items such as home-made marine-themed face masks and puzzles.

Our Jetty staff brainstormed in late March what we wanted to be most proud of when the COVID-19 pandemic was over and we came up with a list of things we could do to help the community, while also ensuring we gave more than we took. Community spirit is strong with initiatives such as tree planting, beach clean-ups, creation of face masks (shared with older volunteers) and we’ve also shared our learnings with other local businesses to help them get online too.”

Kuluin Mufflers, QLD

2019 Telstra Queensland Small Business Women’s Award winner 

Angie Mansey, Business Owner of exhaust specialist business Kuluin Mufflers said their biggest concerns were having to shut their doors and not being able to get steel from warehouses in Sydney and Melbourne.

“In order to keep everything afloat, we acted really quickly to use bulk savings to buy three months’ worth of stock, so we didn’t get stuck when borders between states and territories closed. We also cut any extras and invested extra savings towards our online presence. I updated all our digital platforms myself so we could continue selling through our website and online channels.

All our major advertising opportunities like an annual charity we are involved in and our monthly car clubs were cancelled, so instead we’ve supported and partnered with other local businesses like a catering company, hand sanitiser and even local dealerships.

Client feedback has been great – it turns out people have had the time and space at the moment to work on their own projects.”

Bruny Island Cheese, TAS

2013 Telstra Australian Business of the Year

“We’re an artisan cheesemaker, bakery, craft brewery and organic dairy farm in the Southern end of Tasmania – we’re a small business that punches above its weight in terms of profile and reach,” according to Nick Haddow, Managing Director at Bruny Island Cheese and Beer Co.

“Before COVID-19 we were tracking well with a strong cellar door bringing in half our revenue, and 3000 cheese club members around Australia. Then the restrictions hit and we suddenly lost our cellar door revenue, and winter program food and wine events around Australia got shut down.

We responded by turning to our online community and asking for their support which has been extraordinary. We launched a pop-up shop in North Hobart which has been well received, and also started a home delivery service of produce boxes that support 40 other Tasmanian small businesses and their products. We moved from a monthly to weekly offering of a ‘survival box’ rather than a special occasion purchase. We’ve found this has met a need within the community and plan to continue it long term.

This period has forced us to respond to the challenges and reimagine everything we do – there isn’t a corner of our business that we haven’t shone a light on or questioned its relevance.”

Biologi, NSW

2019 Telstra New South Wales Emerging and Energised Award finalist

Lucy Kuper, Managing Director at Biologi has been overwhelmed by the support from their community during this time.

“We control our entire process from plant to bottle so weren’t affected in that way, and our strong online platform has really helped us. We’ve focused on community engagement and how we can serve engaging and helpful content to them while they’re bored at home.

Through our social and EDM channels, we started having a daily presence that hasn’t even been directly tied to Biologi. We’ve had many guest speakers from make-up artists, nutritionists, an acupuncturist, a nutritionist, influencers, mummy bloggers, acne survivors and even dating expert Mel Schilling.

We’ve had people exchange their personal struggles with skin conditions, and have also kicked off ‘Friday Facials’ to teach people how to do facials at home with whatever products they have access to. We’ve also been sending ‘random acts of kindness’ in the form of free care packages to a random person every day.

Our self-care tips and offerings have been so well received by the community that we’ve even had to hire another customer service member for our team.”

Telstra Business Awards |

An update on the 2020 Telstra Business Awards

By Michael Ackland April 24, 2020

Due to the ongoing impact of COVID-19, we have made the hard decision to cancel this year’s Telstra Business Awards.

It’s important to acknowledge the current environment our small and medium business community is facing, and our focus is on supporting them the best we can.

It’s also important to us that our awards program offers the rewarding experience our entrants deserve, and that all events take place in a safe environment.

We appreciate the Awards are an important way to recognise small businesses and want to thank everyone who took the time to enter or nominate someone in this year’s program.

One of the highlights of our Finalists’ Awards journey, is the expert knowledge and insights they receive. For the first time, we will be opening this content up for entrants to access via online Masterclasses, articles and exclusive educational content opportunities via our partners. We hope this content will help these businesses navigate these challenging times.

We look forward to running the Telstra Business Awards again in 2021, and until then, we hope you can help us continue to support the Australian small business community.

Telstra Business Awards |

Still open for business: how our Business Awards alumni are adapting through COVID-19

By Michael Ackland April 15, 2020

While Australian small businesses face the impacts of COVID-19, many are coming up with innovative ways to adapt and help their customers and the greater community.

We’re supporting them through a number of ways, and we’re calling upon the rest of Australia to support the local businesses in their communities. Here’s a snapshot of how some of our talented Business Awards alumni have pivoted during this challenging time.

From spirits to sanitiser

Southern Wild Distillery - Telstra Business Awards Alumni

With such a high demand for hand sanitiser, we’re seeing many clever distilleries switching their production to fulfil this need.

One of these is Tasmanian-based Southern Wild Distillery, which has sadly been impacted greatly with much of its business connected to bars, clubs and the restaurant industry. But even with all of this going on, distiller George Burgess decided to stop making gin and invest in making hand sanitiser for the community.

Southern Wild has since produced over 1000 litres of hand sanitiser for those most vulnerable in the community, including the aged care sector, homeless shelters and children with immunity issues. It has been inundated with requests for help and is now working with the government to help secure materials to continue production.

Great Southern Distilling Company has also shut down its cellar doors and switched distillery production to developing hand sanitizer for local hospitals, doctors and high-risk community needs.

Manly Spirit Co has also innovated and is now making hand sanitiser, including throwing in a 50mL bottle free with orders.

Adapting to survive and succeed

Active Truth - Nadia Tucker - Telstra Business Awards Alumni

Active Truth, a maker of performance activewear across an inclusive size range, has had to act fast to change its manufacturing processes and how the business is speaking to their community. With many of its fabric suppliers unavailable and offshore production on hold, Active Truth has pivoted to different materials and is focusing on particular styles and designs.

Active Truth has moved a lot of its manufacturing to Australia, and the team have been implementing an alternative marketing strategy with a strong focus on content and collaborations with like-minded brands.

2016 Telstra NSW Business Awards winner Sendle is a competitive mail house that delivers between Australia and the US. As an essential service, Sendle is fully operational and has changed its delivery practices to ensure the safety of recipients by implementing strict health and cleaning protocols and offering contactless delivery.

Since the government announced the closure of all gyms across Australia, 2015 Telstra NSW Start Up Award winner Flow Athletic has pivoted and moved its classes online, so people can still exercise from the comfort of their homes. Flow Athletic is also offering small one-on-one training sessions outdoors.

Since the closure of bars, restaurants and cellar doors, 2013 Telstra Australian Business of the Year Bruny Island Cheese is  now organising delivery boxes with cheese, bread, wine and meat that Hobart area residents can purchase from its website.

2019 Telstra Queensland Small and Succeeding Award winner Street Science performs high energy stage shows and runs engaging hands-on workshops. Normally held at schools, kids parties, shopping centres and community events, it hasn’t been able to run its workshops in person – but it’s now pivoted to holding virtual science lessons through its website.

Street Science - Steve - Telstra Business Awards Alumni

Telstra Business Awards |

Never a better time to back yourself

By Michael Ackland February 26, 2020

More businesses than ever were nominated in last year’s Telstra Business Awards – our program that celebrates and recognises Australia’s most innovative small and medium businesses and not-for-profits, and helps propel them to greater heights. It’s an incredible testament to the talent and innovation of our local businesses, but we noticed something missing amidst all those nominations.

Australians are innovative and dedicated, but we can also be a humble bunch. We had a record-breaking number of submissions for the Telstra Business Awards last year, but only a fraction were self-nominations. Businesses weren’t backing themselves – others had to do it for them. There’s no time like the present, and there’s never been a better time to back yourself and your business!

We’re now in our 28th year of the Telstra Business Awards, and we’re still as dedicated as ever to showcasing this nation’s exceptional businesses. The awards are more than just an opportunity to spotlight exceptionalism – they’re an opportunity for all entrants to learn more about their business and truly back themselves.

Previous award-winners have included Stone & Wood, MYOB, Brookfarm and Big hART. Winning a Telstra Business Award recognises you as part of an exclusive alumni, and brands you as one of the nation’s best businesses.

The award also gives you and your business access to this network to forge relationships with Australian business leaders.

Furthermore, you get unprecedented insight into your business with our Business Benchmark Report – personalised, in-depth insights, advice and guidance to help shape the future of their operations.

You also get access to masterclasses and networking events, as well as the added exposure of being recognised as a Telstra Business Award winner.

There’s no better time to back yourself than in this year’s Telstra Business Awards. Of course, if you know of an outstanding business that deserves recognition, absolutely nominate them yourself. Find out more about the categories and how to enter today.

Telstra Business Awards |

Ending homelessness within a fortnight: social change maker Dignity’s story

By Suzanne Hopman November 28, 2019

Dignity

When Suzanne Hopman witnessed a young family experiencing homelessness, she was determined to address the issue in Australia one person at a time. Her not-for-profit organisation Dignity aims to do just that by helping people who are experiencing or at risk of homelessness – and has gone on to be crowned Telstra’s Business of the Year 2019.

People often ask if we are a business or a charity. The answer is that we are both. In order to be the most efficient, stable, transparent charity that we can be, we need to run as an incredible business. We do not make a profit – but every dollar saved is a dollar we can spend helping someone, and every dollar wasted is a dollar we can’t use. It’s an incredible responsibility.

I’ll never forget that moment when I knew things had to change.

I was visiting a mother, and her little baby and five-year-old daughter Sophie, who were experiencing homelessness. They had just checked into a really dingy motel – it was like something out of a horror movie. There was a visible layer of grime on the floor and I was taking small breaths so I didn’t breathe in the smell of the room.

While I was talking to the mum, Sophie was just on the corner of the bed so quietly – no tears, but a look in her eyes of pure terror that I will never forget. They had nothing to eat, no nappies, no clean clothes and no idea what to do next.

Restoring dignity is a critical step in empowering people experiencing homelessness.

At Dignity, we aim to empower people to end their homelessness within 14 days. That is 14 days from the first day of homelessness to stable accommodation. Last month, we averaged less than eight days. At Dignity, our properties are beautiful, we offer delicious homecooked meals made by incredible volunteers, and have a team offering brand new clothes and well-trained support workers.

I wish that Dignity had been there for Sophie. In less than 4 years, we’ve journeyed alongside more than 50,000 people and ended their homelessness.

Dignity

Homelessness does not discriminate, it can happen to anyone.

Usually, a few things have just gone terribly wrong until life has spiralled out of control. It can creep up on those who’ve always had a place to call home, and never contemplated life would be any different.

No two stories are ever the same, but one thing they often have in common is a level of trauma; trauma from whatever has caused the homelessness, and trauma from the homelessness itself.

Dignity

A diverse team with one mission.

We don’t have an office.

Instead, our team works remotely to reduce our overheads and 97 per cent of every dollar we are donated goes directly to supporting people who are homeless. But this is not why we’re successful in achieving our goals. The key lies in our complete and unwavering focus on our mission to support people experiencing homelessness.

We believe we can end homelessness in Australia, and our ultimate aim is to do just that. We can’t get this result by providing aid or just helping people who are homeless; instead, we need to empower people who are experiencing homelessness, or at risk of experiencing homelessness.

Dignity

This award from Telstra is in celebration of all who have ended their homelessness and who got into stable housing – you have inspired us with your stories of how you overcame the adversity, endured humiliation, risen above embarrassment and shame.

It’s your courage and strength that is to be admired – this is for you.