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Newcastle Knights win 2018 Telstra NRL ‘Most Streamed Team’ Award


Posted on September 27, 2018

3 min read

The Newcastle Knights have taken out the award for the 2018 Telstra NRL ‘Most streamed team’ at this year’s Dally M Awards ceremony.

In just its second year, the award recognises the team that had the highest number of viewers streaming their matches using the Telstra Live Pass on the NRL Official App across the entire home and away regular season.

To claim the distinction, the Knights – watched by a cumulative audience of 1.7 million fans throughout the season – had to fend of challenges from last year’s winning team, the Manly Sea Eagles, as well as the New Zealand Warriors and Melbourne Storm, who all made the top four.

The Warriors’ run into the final-four places was aided in no small part to playing in the year’s most streamed game – their round seven home clash against the St. George Illawarra Dragons.

Telstra’s multi-sport Live Passes currently deliver year-round action to 2.3 million subscribers – a 92% increase on last year – allowing eligible Telstra mobile customers access to matches live, fast, and data-free.

The NRL Official App delivered almost 400 million minutes of exciting rugby league action to a fan base that grew by an incredible 60 per cent this year.


In the battle of the states, rugby league fans in New South Wales can claim bragging rights over their Queensland rivals both on and off the pitch this year, with just over half of all streams being consumed within the blue state.

Queensland led Victoria, Western Australia, South Australia, and the ACT for the minor places, but promisingly for the expansion of the game nationally, there is good interest in rugby league mobile streaming coast-to-coast.

Presenting the Award to Knight’s Captain, Mitchell Pearce, was Telstra Head of Marketing, Jeremy Nicholas.

“This great growth really has a lot to do with how close many of the games were this year, and how they were decided in the final moments of the match,” he said.

“We’re always looking at new ways to engage fans and customers who love rugby league, and when we can, provide them with unforgettable experiences like attending the Grand Final in person.

“The demand for streaming on the go is unparalleled, and we are committed to continuing to bring games to life in more places, live, fast, and data-free, on Australia’s best mobile network.”

2018 NRL ‘Most Streamed Team’

The Newcastle Knights

Most Streamed Game of 2018

Round 7, NZ Warriors v St George Illawarra Dragons

Top three ranked states for streaming


Most streamed game for award finalists

  • Newcastle Knights, Rd 7 vs Wests Tigers
  • NZ Warriors, Rd 7 vs St. George Illawarra Dragons
  • Manly Sea Eagles, Rd 12 vs Canberra Raiders
  • Melbourne Storm, Rd 2 vs Wests Tigers

Download the NRL Official App now from the App Store or Play Store and register for NRL Live Pass to stream 2019 Telstra NRL Premiership matches live, fast and for Telstra customers, data-free.

West Coast Fever the most streamed team on Telstra Live Pass


Posted on August 17, 2018

3 min read

The Suncorp Super Netball season has reached the business end of the season, and audiences watching via the Telstra Live Pass continue to grow as the action on court heats up.

If you suspected that enthusiasm for the series had reached fever pitch, then you’d be right in more ways than one – with the West Coast Fever claiming the honour of being the most streamed team of the year.

The Fever can add this distinction to the news that following their six-goal victory over the Giants they will host this season’s Grand Final – meeting either the Sunshine Coast Lightning, or the Giants once again.

In the final six rounds ahead of the commencement of the finals series, the Netball Live app experienced six consecutive new audience records, proving that women’s sport has the ability to draw audiences live, on mobile.

As well as being the most streamed team over the year, the Fever v Giants encounter in the final round of the regular season claimed the record as the most streamed match of Suncorp Super Netball, ever.

While the Giants triumphed there, it was the Fever who turned the tables on the Giants last weekend to earn direct qualification to the biggest game of the year.

With just two matches left to play in season 2018, fans won’t want to miss a minute of the action of the preliminary final between the Giants and Lightning this Saturday at 1.10pm, with the winner earning the right to take on the Fever for the biggest prize in Australian Netball.

Suncorp Super Netball ‘Most Streamed Team’ 

West Coast Fever – 3.9m total minutes viewed and 338k plays 

Telstra Live Pass ‘Most Streamed’ Match of the Year 

4 August 2018 – Round 14 – GIANTS vs West Coast Fever 

‘Most Streamed’ Matches’ by club 

  • West Coast Fever vs GIANTS – 4 August 2018 – Round 14 
  • GIANTS vs West Coast Fever – 4 August 2018 – Round 14 
  • Thunderbirds vs Swifts – 3 August 2018 – Round 14 
  • Swifts vs Firebirds – 29 April 2018 – Round 1 
  • Firebirds vs Fever – 21 July 2018 – Round 12 
  • Magpies vs GIANTS – 29 July – Round 13 
  • Vixens vs Fever – 28 July 2018 – Round 13 
  • Lightning vs Fever – 7 July – Round 10 

Catch every game live, only with Telstra

As the best netballers in the world converge on Australia from April to August, Telstra mobile customers can stream every game live, fast and data-free through the Netball Live Official App which is available in the Apple and Google Play Stores. 

Growing this elite sport in Australia

At Telstra, we’re proud of our association with Suncorp Super Netball and our ability to bring this exciting competition to fans. Netball is the most popular team sport for women and girls, Netball Australia reports. The most recent annual snapshot shows 563,000 women and 324,000 girls, not counting girls playing school netball, played netball in the course of the year. 

We are providing netball fans with more reasons to interact with their favourite sport as part of our commitment to creating new and better ways for fans to connect with netball. By broadcasting to an engaged audience of fans across Australia we are helping Suncorp Super Netball get the exposure it deserves attracting even more sponsorship and funding in order for the game and the athletes to thrive. 

Find out how you can catch every game of Suncorp Super Netball live.  

Football kicks off this week on Australia’s largest network


Posted on July 25, 2018

4 min read

We are welcoming Australian football for the first time ever to the Telstra Live Pass, as action in the FFA Cup heats up. With three tantalising fixtures to be streamed through the My Football Live app over the next three weeks, customers looking for a knockout-football fix can tune in to see who of the remaining 32 teams will progress to the next round.

After launching in late June, the My Football Live app sits alongside the NRL, AFL, AFLW, and Netball live apps and will provide our customers with unprecedented mobile access to every match of the upcoming Hyundai A-League season – beginning 19 October – live, fast and data-free, or by replay.  

In addition to Hyundai A-League games, the app will offer customers and Live Pass holders select FFA Cup, Westfield W-League, Caltex Socceroos and Westfield Matildas games, including Caltex Socceroos home friendlies and early round AFC Asian Cup and 2022 FIFA World Cup qualification games. 

The FFA Cup, which this year saw a new record number of entrants with 721 clubs around the country, in addition to the ten Hyundai A-League clubs and the reigning NPL Champions of Australia, is a national knockout tournament run by Football Federation Australia in conjunction with every State and Territory Member Federation in the country. 

With community and semi-professional football at its core, the FFA Cup means fans in Tasmania, the ACT, and the Northern Territory who aren’t currently represented by a Hyundai A-League club, may have the chance to stream and cheer their team on as the competition progresses. 

This unique for Australia competition format also means clubs from smaller leagues and regional Australia can test their mettle against the elite clubs from the Hyundai A-League. 

The first featured match on the My Football Live app pits the Victorian NPL high-flyers Avondale FC at home against the former NSL giants Marconi Stallions FC from the NSW NPL at 19:30 tonight. 

A week later, fans can tune-in to see relative minnows the Rockdale City Suns FC host last year’s FFA Cup Winners Sydney FC, while the final streamed match of the Round of 32 will be played on Tuesday 7 August featuring Victoria’s Bentleigh Greens SC up against the Wellington Phoenix. 

Football in Australia is riding high following the Socceroos’ brave international exploits of late and enjoys the enviable position of being the most popular team sport in Australia with almost two million participants, outnumbering the other football codes combined. 

Given Australia’s already proven appetite for streaming via our stable of sporting apps, we fully expect the addition of Football to build upon the 1.5 million fans already watching AFL, NRL, and Netball on our network.  

The addition of the My Football App means that sports fans can now enjoy year-round action from Australia’s leading football codes on the our network. 

“When we announced our digital rights partnership with Telstra in May, part of our promise to football fans was to make football more readily accessible on mobile devices,” said FFA CEO David Gallop.  

“Over the past three months a significant amount of work has gone into the My Football Live app, so we are delighted that tonight an FFA Cup fixture between two great community clubs will be the debut game available through the Telstra football Live Pass.” 

Our mobile customers can access My Football Live Pass included in their plan live, fast and data-free.  Non-Telstra customers can unlock matches by purchasing a $99.99 annual Live Pass, $16.99 monthly Live Pass, or $4.99 weekly Live Pass. We are also offering a free two (2) weeks trial for all new subscribers. 

You can now download the My Football Live App from the App Store and Google Play Store. 

New Year’s Eve data usage predicted to reach record levels


Posted on December 29, 2017

2 min read

Australians know how to bring in the New Year.

And whether it is watching the amazing fireworks displays we see across the country, parties with friends and family, a night out on the town or relaxing at home compiling the annual list of New Year’s resolutions, we love to share those celebrations with our families and friends.

This New Year’s Eve period we are predicting Australians will download approximately 1500 terabytes of data – that’s the equivalent of one person continuously watching 57 years of High Definition content – an increase of 47 per cent from last year.

We predict there will be 47 million calls from mobiles – up 15 per cent from last year – and around 91 million text messages sent.

We find that peak texting begins just as the New Year starts. Last year more than 4.1 million text messages were sent between midnight and 1am.

The increase in data usage on our mobile network is a trend we see every day.

Nine in 10 Australian mobile phone owners now use a smartphone with data usage on our mobile network continuing to grow throughout the year as a result of the increasing demand for news and entertainment, the popularity of instant video capture applications like Instagram and Snapchat and more access to high-speed 4G and 4GX technology.

At special times of the year, like New Year’s Eve, we can share our celebrations with family and friends no matter where they are, which helps make these events even more memorable.

May I wish everyone a safe and happy New Year’s celebration and best wishes for 2018.

Tags: streaming,

A change of ‘MooD’ for live streaming


Posted on December 18, 2017

3 min read

A change of ‘MooD’ for live streaming as this world first technology helps avoid the “thousand dollar screen and ten cent stream” outcome.

With the explosion in real time consumption of mobile video streaming being driven by major events and sports, there is an emerging threat to the performance of mobile networks as peak demand may swamp network cell capacity.

The use of LTE-Broadcast technology changes the underlying efficiency of live video delivery as each cell can now support an unlimited number of users watching the same content with improved overall quality. To date though, LTE-B technology has required that a dedicated part of each cell’s capacity be set aside for broadcasting. This had made the LTE-B business case harder to prove in for lower streaming demand rates.

This has now changed as Telstra and our partners have enabled the world’s first implementation of the Multicast Operation on Demand (MooD) feature whereby cells in the network only need to configure for LTE-B when there are multiple users watching the same content.

This combined with the Service Continuity feature allows mobile users to move around the network seamlessly between cells configured for LTE-B and those which are not.

Earlier this year we announced our intention to enable LTE-Broadcast (LTE-B) across our entire mobile network in 2018. With MooD and service continuity we are one step closer to that goal as we head into another year of major growth in sporting content demand.

Supported by technology partners Ericsson and Qualcomm, Telstra has now delivered world first capability to ensure LTE-B can be delivered as efficiently as possible.

Service Continuity will allow devices to transition in and out of LTE-B coverage areas without interruption. For instance, you might be at a music festival streaming an event on your phone but need to leave the venue and make your way back home (where LTE-B is not in use). Service Continuity means you can continue to watch the stream and the transition will be seamless – even though you have the left the broadcast area.

Taking that a step further, MooD allows the network to determine how many LTE-B compatible devices in any given area are consuming the same content. MooD then intelligently activates or deactivates LTE-B, ensuring the mobile network is as efficient as possible in that location.

For example, if a die-hard football fan is streaming a match we will likely service that one user with unicast, as that is the most efficient way of delivering the content. However if more users in the same cell decide to watch the match, MooD makes the decision automatically as to whether it is more efficient to service those users by switching the stream to broadcasting instead of individual unicast streams.

With the ever growing demand for data and video, these enhanced LTE-B capabilities will enable Telstra to deliver streaming and data services seamlessly and at scale but continue to provide a greater quality of experience for our customers.