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Tag: streaming

West Coast Fever the most streamed team on Telstra Live Pass


Posted on August 17, 2018

3 min read

The Suncorp Super Netball season has reached the business end of the season, and audiences watching via the Telstra Live Pass continue to grow as the action on court heats up.

If you suspected that enthusiasm for the series had reached fever pitch, then you’d be right in more ways than one – with the West Coast Fever claiming the honour of being the most streamed team of the year.

The Fever can add this distinction to the news that following their six-goal victory over the Giants they will host this season’s Grand Final – meeting either the Sunshine Coast Lightning, or the Giants once again.

In the final six rounds ahead of the commencement of the finals series, the Netball Live app experienced six consecutive new audience records, proving that women’s sport has the ability to draw audiences live, on mobile.

As well as being the most streamed team over the year, the Fever v Giants encounter in the final round of the regular season claimed the record as the most streamed match of Suncorp Super Netball, ever.

While the Giants triumphed there, it was the Fever who turned the tables on the Giants last weekend to earn direct qualification to the biggest game of the year.

With just two matches left to play in season 2018, fans won’t want to miss a minute of the action of the preliminary final between the Giants and Lightning this Saturday at 1.10pm, with the winner earning the right to take on the Fever for the biggest prize in Australian Netball.

Suncorp Super Netball ‘Most Streamed Team’ 

West Coast Fever – 3.9m total minutes viewed and 338k plays 

Telstra Live Pass ‘Most Streamed’ Match of the Year 

4 August 2018 – Round 14 – GIANTS vs West Coast Fever 

‘Most Streamed’ Matches’ by club 

  • West Coast Fever vs GIANTS – 4 August 2018 – Round 14 
  • GIANTS vs West Coast Fever – 4 August 2018 – Round 14 
  • Thunderbirds vs Swifts – 3 August 2018 – Round 14 
  • Swifts vs Firebirds – 29 April 2018 – Round 1 
  • Firebirds vs Fever – 21 July 2018 – Round 12 
  • Magpies vs GIANTS – 29 July – Round 13 
  • Vixens vs Fever – 28 July 2018 – Round 13 
  • Lightning vs Fever – 7 July – Round 10 

Catch every game live, only with Telstra


As the best netballers in the world converge on Australia from April to August, Telstra mobile customers can stream every game live, fast and data-free through the Netball Live Official App which is available in the Apple and Google Play Stores. 

Growing this elite sport in Australia


At Telstra, we’re proud of our association with Suncorp Super Netball and our ability to bring this exciting competition to fans. Netball is the most popular team sport for women and girls, Netball Australia reports. The most recent annual snapshot shows 563,000 women and 324,000 girls, not counting girls playing school netball, played netball in the course of the year. 

We are providing netball fans with more reasons to interact with their favourite sport as part of our commitment to creating new and better ways for fans to connect with netball. By broadcasting to an engaged audience of fans across Australia we are helping Suncorp Super Netball get the exposure it deserves attracting even more sponsorship and funding in order for the game and the athletes to thrive. 

Find out how you can catch every game of Suncorp Super Netball live.  

Football kicks off this week on Australia’s largest network


Posted on July 25, 2018

4 min read

We are welcoming Australian football for the first time ever to the Telstra Live Pass, as action in the FFA Cup heats up. With three tantalising fixtures to be streamed through the My Football Live app over the next three weeks, customers looking for a knockout-football fix can tune in to see who of the remaining 32 teams will progress to the next round.

After launching in late June, the My Football Live app sits alongside the NRL, AFL, AFLW, and Netball live apps and will provide our customers with unprecedented mobile access to every match of the upcoming Hyundai A-League season – beginning 19 October – live, fast and data-free, or by replay.  

In addition to Hyundai A-League games, the app will offer customers and Live Pass holders select FFA Cup, Westfield W-League, Caltex Socceroos and Westfield Matildas games, including Caltex Socceroos home friendlies and early round AFC Asian Cup and 2022 FIFA World Cup qualification games. 

The FFA Cup, which this year saw a new record number of entrants with 721 clubs around the country, in addition to the ten Hyundai A-League clubs and the reigning NPL Champions of Australia, is a national knockout tournament run by Football Federation Australia in conjunction with every State and Territory Member Federation in the country. 

With community and semi-professional football at its core, the FFA Cup means fans in Tasmania, the ACT, and the Northern Territory who aren’t currently represented by a Hyundai A-League club, may have the chance to stream and cheer their team on as the competition progresses. 

This unique for Australia competition format also means clubs from smaller leagues and regional Australia can test their mettle against the elite clubs from the Hyundai A-League. 

The first featured match on the My Football Live app pits the Victorian NPL high-flyers Avondale FC at home against the former NSL giants Marconi Stallions FC from the NSW NPL at 19:30 tonight. 

A week later, fans can tune-in to see relative minnows the Rockdale City Suns FC host last year’s FFA Cup Winners Sydney FC, while the final streamed match of the Round of 32 will be played on Tuesday 7 August featuring Victoria’s Bentleigh Greens SC up against the Wellington Phoenix. 

Football in Australia is riding high following the Socceroos’ brave international exploits of late and enjoys the enviable position of being the most popular team sport in Australia with almost two million participants, outnumbering the other football codes combined. 

Given Australia’s already proven appetite for streaming via our stable of sporting apps, we fully expect the addition of Football to build upon the 1.5 million fans already watching AFL, NRL, and Netball on our network.  

The addition of the My Football App means that sports fans can now enjoy year-round action from Australia’s leading football codes on the our network. 

“When we announced our digital rights partnership with Telstra in May, part of our promise to football fans was to make football more readily accessible on mobile devices,” said FFA CEO David Gallop.  

“Over the past three months a significant amount of work has gone into the My Football Live app, so we are delighted that tonight an FFA Cup fixture between two great community clubs will be the debut game available through the Telstra football Live Pass.” 

Our mobile customers can access My Football Live Pass included in their plan live, fast and data-free.  Non-Telstra customers can unlock matches by purchasing a $99.99 annual Live Pass, $16.99 monthly Live Pass, or $4.99 weekly Live Pass. We are also offering a free two (2) weeks trial for all new subscribers. 

You can now download the My Football Live App from the App Store and Google Play Store. 

A change of ‘MooD’ for live streaming


Posted on December 18, 2017

3 min read

A change of ‘MooD’ for live streaming as this world first technology helps avoid the “thousand dollar screen and ten cent stream” outcome.

With the explosion in real time consumption of mobile video streaming being driven by major events and sports, there is an emerging threat to the performance of mobile networks as peak demand may swamp network cell capacity.

The use of LTE-Broadcast technology changes the underlying efficiency of live video delivery as each cell can now support an unlimited number of users watching the same content with improved overall quality. To date though, LTE-B technology has required that a dedicated part of each cell’s capacity be set aside for broadcasting. This had made the LTE-B business case harder to prove in for lower streaming demand rates.

This has now changed as Telstra and our partners have enabled the world’s first implementation of the Multicast Operation on Demand (MooD) feature whereby cells in the network only need to configure for LTE-B when there are multiple users watching the same content.

This combined with the Service Continuity feature allows mobile users to move around the network seamlessly between cells configured for LTE-B and those which are not.

Earlier this year we announced our intention to enable LTE-Broadcast (LTE-B) across our entire mobile network in 2018. With MooD and service continuity we are one step closer to that goal as we head into another year of major growth in sporting content demand.

Supported by technology partners Ericsson and Qualcomm, Telstra has now delivered world first capability to ensure LTE-B can be delivered as efficiently as possible.

Service Continuity will allow devices to transition in and out of LTE-B coverage areas without interruption. For instance, you might be at a music festival streaming an event on your phone but need to leave the venue and make your way back home (where LTE-B is not in use). Service Continuity means you can continue to watch the stream and the transition will be seamless – even though you have the left the broadcast area.

Taking that a step further, MooD allows the network to determine how many LTE-B compatible devices in any given area are consuming the same content. MooD then intelligently activates or deactivates LTE-B, ensuring the mobile network is as efficient as possible in that location.

For example, if a die-hard football fan is streaming a match we will likely service that one user with unicast, as that is the most efficient way of delivering the content. However if more users in the same cell decide to watch the match, MooD makes the decision automatically as to whether it is more efficient to service those users by switching the stream to broadcasting instead of individual unicast streams.

With the ever growing demand for data and video, these enhanced LTE-B capabilities will enable Telstra to deliver streaming and data services seamlessly and at scale but continue to provide a greater quality of experience for our customers.

Putting footy fans first in 2018


Posted on October 6, 2017

4 min read

As Grand Final weekend delivered the very best in sporting action on the field, several major sporting milestones were achieved off the field, with Telstra’s AFL and NRL Live Apps hitting huge uplifts in audience numbers for both games compared to last year.

On Saturday, the AFL Official Live App – created by Telstra – hit a new record with the unique audience across the match 74% higher than in 2016. In addition, fans streamed 5.5 million minutes of footy action on that day alone – 201% more minutes of AFL action compared to last year’s Grand Final.

On Sunday, live streaming of the 2017 NRL Grand final followed suit; unique viewers of the live game were up 97% on last year, with fans streaming 245% more minutes of Grand Final rugby league action than 2016.

The popularity of our Live Apps, along with the Telstra Live Pass giving Telstra customers access to premium content live, fast and data free speaks for itself.

Telstra introduced a host of new features and innovations to the AFL Live app in season 2017, including a new user interface and player tracking, that revolutionised the way Telstra customers could engage with the game and their favourite players – by putting them in the coach’s seat.

We are now looking forward to launching the new NRL official live app for 2018 with Telstra exclusives to be announced next year – as we embark on a new five-year digital partnership with the NRL, fans will benefit from a new NRL Official Live App in 2018.

In December, the new NRL Official App, created by Telstra Media’s Product Innovation team, will launch in preparation for the 2018 Telstra Premiership season.

Taking a fan-first approach we have redesigned the app in collaboration with our colleagues at the NRL. Using fan personas and an agile approach to the rebuild, we will align with the visual design and usability of the new responsive sites.

The 2018 NRL Official App will have a cleaner look throughout the news and draw pages, giving users an uncluttered look at articles and fixtures. And there will be more team and player stats available creating an increasingly engaging environment for footy fans.

Telstra customers will also have access to special features in the app throughout the 2018 season, such as augmented reality ‘Facepaint’ which was a popular and sharable feature during State of Origin and the Finals Series this year.

But of course, the live stream remains the hero of the app because we know fans want to watch footy from wherever they are, live, fast and data free.

Our ambition at Telstra is to be a world class technology company and this is really showcased in our sports products. We have amazing depth in terms of the product capability in our team, and when you put this together with our local sports rights and relationships with the sporting bodies – we’re leading the way in terms of building amazing sports products and experiences for Australian fans.

For sports fans, their mobile devices keep them connected to live sport which they may otherwise miss due to busy lifestyles, as we just saw fans watch on the beat in their police cars, in the outback, from rooftops, hilltops, weddings, offices, farms and even from the bottom of a swimming pool.

With NRL Live Pass subscribers up 260% year-on-year for season 2017, and with more than 650,000 unique visitors visiting the app 3.6 million times per round – we know these fans, and more, will be back in 2018.

For now, it’s our job to keep adding features, testing and enhancing the user experience to give NRL fans even more reasons to interact with the app in the year ahead.

Until then, you can continue to keep up to date with all the latest NRL news, including the soon to be released 2018 Telstra Premiership draw, the Rugby League World Cup and any off-season player transfers, all on the NRL Official App.

Keep an eye out for the new-look NRL app in early December.

Tags: sport, streaming,

Gold Coast SUN’s Tom Lynch talks sport streaming


Posted on September 29, 2017

2 min read

Last week, Melbourne Storm Captain Cameron Smith revealed to us he catches the footy on the massage table, and an unnamed teammate was caught out streaming the game at a christening!

The demand by both players and consumers to stream mobile sports on-the-move is rapidly increasing. This year, we announced a 500 per cent year on year growth[1] in Live Pass subscribers across Super Netball, AFL and NRL.

AFL Live App subscribers now total over 1 million, a gain of 760,000 new sign-ups this year alone. Footy-mad fans tuned into an average of 38 minutes per 2017 Toyota AFL Premiership Season game via the Official Live App, totalling a whopping 325 million streamed minutes!

The average audience per game was 50,000, and the most watched game was Geelong’s astonishing three-point victory over Hawthorn in Round 17, watched by 91,960 fans. But it was the GWS GIANTS who took the crown for the most watched club on the Live App, with 1 million fans.

Telstra-partnered Official Live Passes available on mobile devices keep fans connected to live sport which they may otherwise miss due to busy lifestyles – and this year’s unprecedented growth in digital streaming positions Telstra as the leading digital sports network in Australia.

We met Tom Lynch for a lively chat about how he and his teammates catch the game, as we head into one of the biggest sporting weekends of the year. Enjoy.

AFL Live Pass. Stream it live, fast and data-free. Included in all Telstra mobile plans and select recharges. For more information, visit

[1] Live Pass subscribers’ vs 2016, July 2017