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The biggest download spikes of the year: by the numbers


Posted on December 24, 2019

3 min read

Break out the floss and hit ‘em with the dab: Fortnite absolutely dominated our network this year! We’ve taken a look at the numbers and found the top data spikes for 2019.

We break our network down into two categories: fixed and wireless, each with their own distinct data spikes throughout the year.

On our fixed network, Fortnite dominated! Four of the top 10 data spikes of the year coincided with big Fortnite updates, including the release of Chapter 2 and milestone patches.

Elsewhere in the top 10, streaming dominated the charts. The Australian premiere of The Mandalorian on newly minted streaming service Disney+; the Australia Day Weekend and the Cricket World Cup all made the top 10.

# Week Key Contributors[1]
1 14 October Fortnite 11 Chapter 2 Release
2 18 November Disney + Launch & Mandalorian Premiere (AU)
3 28 January Australia Day Weekend
4 08 April Easter Holidays
5 25 March Fortnite 8.1 Release
6 26 August Fortnite 10.2 Release
7 25 February Fortnite 8.0 Release
8 7 October Labour Day Weekend
9 10 June Cricket World Cup & Queens Birthday Holiday
10 30 September First weekend after sports season

Out and about on the mobile network, Halloween and big sporting events took over as people communicated with their friends and sent pictures and videos back-and-forth. The biggest data spike on mobile was the equivalent of approximately 1.3 million HD Movie Downloads or 850 million Instagram uploads.

# Week Key Contributors [1]
1 26 October   Halloween Weekend / Rugby World Cup / Cox Plate
2 23 November   Australia v Pakistan Cricket / Bushfire Crisis
3 29 November Black Friday Weekend 
4 21 September Prelim AFL – Collingwood vs GWS
5 28 September AFL Grand Final – Richmond vs GWS

While we predict that this year voice calls and Christmas messages (SMS, MMS & Telstra Messaging) will be similar in volume to last year (46 million and 44 million respectively). We expect that data volume will jump more than 50% year on year to around 3.5 Petabytes. That is equivalent to approximately 1.4 million downloads of Love Actually.

Coomera: the data capital of the nation

Take a short drive from Brisbane down toward Queensland’s Gold Coast and you’ll stumble upon the regional gem of Coomera. Flanked by picturesque golf courses and the quiet, lapping banks of the aptly named Coomera River, this town of just over 13,000 people boasts the biggest data usage in the nation for 2019!

Queensland’s state average for monthly data consumption is a little over 268GB per month, making it the second highest data consuming state in the nation behind the Northern Territory. Coomera eclipses the state average, consuming a whopping 445.8GB per month per household.

Must be big Fortnite players in Coomera, we guess?

Coomera narrowly edged out a variety of other suburbs for their whopping data usage, mainly in Queensland, Victoria, Western Australia and New South Wales:

State/Territory Suburb Usage per household (GB)

State-by-state, the Northern Territory came in first place as we mentioned with 290GB per month per household, followed by Queensland, Western Australia (251.4GB/month); Victoria (244.86GB/month); New South Wales (242.4GB/month); Tasmania (233GB/month); South Australia (228.11GB/month), and the Australian Capital Territory (222.2GB/month).

[1] Between 1 January 2019 and mid-December 2019. Events noted correlate with the traffic peaks but might not be the only or biggest cause of data spikes on these dates.

More teams, more talent: the Hyundai A-league returns for season 2019/20 on Telstra

Telstra News

Posted on October 11, 2019

4 min read

A-League 2019/20 Season Launch

The Hyundai A-League returns to our screens today, and thanks to Telstra Live Pass, our customers can watch all the action live, fast and data-free!

It’s the 15th season of the Hyundai A-League, and for the second year all matches will be available to stream live with the Telstra Live Pass and the My Football Live App, bringing sports fans year-round action straight to their mobile on the Telstra network.

This season represents the biggest expansion of the league in recent times, with the addition of a new Victorian-based club, Western United FC, who will take football beyond Melbourne’s metropolitan fan base to regional centres Geelong and Ballarat.

Defending champions Sydney FC will look to go back to back, but face strong competition from last year’s beaten finalists Perth Glory; crosstown rivals Western Sydney Wanderers, whose title charge will be bolstered by a new-look squad and the brand new Bankwest Stadium in Parramatta; and traditional rival Melbourne Victory featuring the returning Robbie Kruse.

The mouth-watering 2018-19 season Grand Final rematch between defending champs Sydney FC and Perth Glory will take place Saturday, 23 November 2019 in Perth.

We’ve secured the rights to broadcast the Hyundai A-League to mobile subscribers until 2023, which means our network is at your service for all your football needs. We’ll be using our incredible technology to bring you all the action faster and clearer than ever.

The live, fast and data-free streaming of the 2019/20 Hyundai A-League season will be available to all Telstra mobile customers. Non-Telstra customers can purchase a $6.99 monthly Live Pass, giving them the flexibility to come and go as they please. In addition to the A-League, every Westfield W-League match will be streamed when their season commences, as well as other select FFA Cup, Caltex Socceroos and Westfield Matildas games.

Can last season’s A-League champions Sydney FC go back to back?

If you want to enjoy the action on your home with Telstra TV or other device, Kayo will broadcast every match, as well as through Fox Sports on Foxtel by Telstra. Telstra Plus Gold Members can enjoy three months free access to Kayo on us, while Silver Members are eligible for one month free.

And if that’s not enough, Telstra takes you closer to the action than ever with our rewards program, Telstra Plus. Members can enjoy the football in-person this year thanks to $20 tickets to selected Hyundai A-League games. You can be there for all the action just for being a Telstra customer.

Whether we’re watching live and data-free on our devices or getting out to the park to cheer on our side, we’re excited for the first whistle of the season.

You can now download the My Football Live App from the App Store and Google Play Store.

What you need to know

  • 11 Clubs (new team, Western United FC)
  • 29 Rounds (13 Home + 13 Away matches per club – 3 Byes per club)
  • No break for FIFA International dates
  • No Split Rounds (Bye preference for 3 clubs participating in the AFC Champions League 2020)
  • Round 29: 24-26 April 2020
  • Hyundai A-League 2020 Finals Series – commences weekend 1-3 May 2020
  • Hyundai A-League 2020 Grand Final – weekend of 16-17 May 2020
  • Grand Final Re-Match (Perth Glory v Sydney FC) in Round 7 (Saturday, 23 November 2019 @ HBF Park)
  • Themed Rounds
    • Remembrance Round – Round 5 (8-10 November 2019)
    • rebel Play Football Round – Round 18 (14-16 February 2020)
    • rebel Female Football Round – Round 23 (13-15 March 2020)
  • Anzac Day Fixtures:
    • Round 29 – Brisbane Roar FC v Adelaide United @ Suncorp Stadium – Saturday, 25 April 2020
    • Round 29 – Western Sydney Wanderers FC v Wellington Phoenix @ Bankwest Stadium – Saturday, 25 April 2020

Tags: A-League, sport,

Who is the most streamed team of the 2019 NRL season?


Posted on October 3, 2019

4 min read

2019 was another strong year for mobile sports streaming with the Telstra Live Pass and NRL Official App, but from the 16 teams out on the field each weekend, which drew the most attention? These are your most streamed teams.

We are committed to providing technology that brings fans closer to the sport they love, and this year we saw the Telstra Live Pass go beyond 3 million subscribers for the first time, with current numbers sitting at 3.2 million. That’s up 29 per cent on the same period last year and we couldn’t be happier.

We’ve partnered with the NRL for almost 20 years now, and we’re proud to use our network and technology to make the way people consume sport in Australia better than ever.

In total, 302 million minutes of NRL were streamed in 2019 to the end of the regular season, as part of the almost 800 million minutes total across all the sports we partner with that have been streamed live so far in 2019.

Each year we celebrate these milestones by awarding the club whose matches were streamed the most with our ‘most streamed team’ award, which is presented at the Dally M Awards night.

So which team won?

2018 NRL Round 10 – Manly-Warringah Sea Eagles v Brisbane Broncos, Suncorp Stadium, 2018-05-12. Digital image by Scott Davis © NRL Photos

In 2017, the Manly Warringah Sea Eagles took home the gong. In 2018, it was Newcastle. This year, it’s the Canberra Raiders – well deserved given their stellar season so far and their first Grand Final appearance since 1994.

The Raiders topped the charts with fans streaming over 43.5 million minutes in the NRL Live Official App and Telstra Live Pass, just edging out last year’s most streamed team – the Newcastle Knights – who came in just shy of 43 million minutes streamed.

Coming in third place was the New Zealand Warriors with 42.95 million minutes streamed, followed closely by the Manly-Warringah Sea Eagles’ 41.7 million minutes. The tight competition between teams on Live Pass, as well as on the field, shows us that streaming sport is equally loved Australia-wide.

2019 NRL Round 02 – Canberra Raiders v Melbourne Storm, GIO Stadium, 2019-03-22. Digital image by Gregg Porteous © NRL Photos

The most streamed single match in 2019 was the nail-biting 11-10 game between Manly and Melbourne in round 19. Unsurprisingly, the highest number of active devices came from NSW during that game, with 46 per cent of the streams overall.

The growth in subscribers and minutes streamed shows there is strong demand from fans to be able to watch sport on the go, when they aren’t able to get to the game or watch it on TV.

We’ve found that the most popular matches are the ones that are decided in the final minutes, as fans keep a close eye on the score through the app’s match centre, and if its close will start to stream the crucial final minutes.

Congratulations to the Raiders and their fans this season!

Telstra Tracker top performers revealed

Another key partnership with the NRL is the Telstra Tracker, giving fans an array of insights that reveal the NRL’s distance kings and speedsters and top distance teams.

The ability to give fans an insight into the incredible work-rate of a modern NRL footballer really puts in perspective what it takes to compete at the highest level, and what amazing athletes they are.

2019 NRL Round 20 – Canterbury-Bankstown Bulldogs v Penrith Panthers, Bankwest Stadium, 2019-08-03. Digital image by Nathan Hopkins © NRL Photos

Melbourne Storm flyer Josh Addo-Carr recorded the highest speed by any player since tracking began – 38.5 km/h vs. the Cowboys in Round 5, while Manly’s Tom Trbojevic covered the most distance in any single match this year – 9.8 km vs. the Storm in Round 19. Penrith playmaker Nathan Cleary covered the most distance on average throughout the year – 8.7km (league average is 5.8 km per match).

Normal walking speed is just 5km/h on average, and a decent running speed for a normal person is around 24km/h.

5G arrives at the MCG, just in time for the AFL Grand Final


Posted on September 22, 2019

3 min read

This Saturday Richmond and Greater Western Sydney will play in the AFL Grand Final.

These two teams will bring a bumper crowd and we’re giving fans an early present by turning on our new 5G coverage at the MCG – it’s 5G at the G. 

Customers on Telstra 5G can expect an enhanced network experience, with faster downloads, better browsing and connectivity. 

5G arrives at the MCG, just in time for the AFL Grand Final

The Tiger Army will be in full force as will Giants fans too, and the added network capacity that 5G offers is hugely beneficial at big events like this.  

A crowd of up to 100,000 people is expected to pack the MCG.

Last year we saw a massive 3.8 terabytes of data sent over our mobile network from the MCG alone, up 22% from the previous year. That’s equivalent to 1200 hours of video content or 27 billion SMS messages.  

We’ve been on a mission to connect the MCG to the networks of the future since 2015 when we partnered with the Melbourne Cricket Club, who run the venue, to bolster capacity with an innovative 3G/4G coverage solution. 

5G arrives at the MCG, just in time for the AFL Grand Final
From left: Stuart Fox, MCC, Emilio Romeo, Ericsson and Nikos Katinakis, Telstra

The arrival of 5G at the ‘G marks yet another milestone in our relationship with the historic venue. 

That system has performed incredibly well over the last four years, and now, in partnership with Ericsson, we are once against enhancing our coverage at the ground, both with the latest 4G technology as well as introducing 5G coverage for the first time. 

We’re excited to continue our partnership with Ericsson here in Australia. Every time we meet with our friends from Ericsson, we’re always talking about what’s next in our connectivity journey.

I toured the MCG installation with Ericsson’s Australian CEO, Emilio Romeo on the weekend. Emilio told me that this collaboration with Telstra and MCC is another example of industry working together to drive 5G advancement, and responding to growing demand for increased data and enhanced experiences. And I agree, this ensures Australia remains at the forefront of telecommunications technology

The executive team at the MCC, led by CEO Stuart Fox, has also told us that they’re pleased to be the first stadium in Australia to provide patrons with access to 5G. 5G at the ‘G puts the MCC into an elite category to cater to international broadcasters, media and fans. 

While 5G is ready for the opening bounce, we’re not done perfecting the best connectivity experience at the ground. Our engineers in concert with Ericsson will continue to evaluate the deployment and design, making improvements each week to optimise 4G and 5G coverage at the home of footy. 

Play on! 

5G arrives at the MCG, just in time for the AFL Grand Final

Tags: AFL, Data, sport,

Recognising Australia’s rising stars in the 2019 Telstra Ballet Dancer Awards


Posted on September 3, 2019

2 min read

We believe the purpose of technology is to inspire and connect. We want to help current and future generations reach their full potential, and for almost two decades we’ve been helping incredible young dancers to do just that. This year’s six rising ballet stars are nothing short of extraordinary and we think you’ll agree.

Our partnership with The Australian Ballet continues to nurture Australia’s brilliant ballet talent, and the Telstra Ballet Dancer Awards represent the pinnacle of our partnership every year.  The Awards allow us to support some of Australia’s brightest young stars with new opportunities and career experiences, to challenge and encourage them on their chosen path.

The six dancers nominated for the award this year include: Corps de Ballet Dancer Isobelle Dashwood; Soloist Jill Ogai; Senior Artist Cristiano Martino; Senior Artist Marcus Morelli; Soloist Sharni Spencer; and Corps de Ballet Dancer Yichuan Wang.

2019 Telstra Ballet Dancer Awards

The Telstra Ballet Dancer Awards comprises two categories: the Telstra Rising Star winner is awarded a cash prize of $20,000 and the Telstra People’s Choice Award winner receives a $5,000 cash prize.

The Telstra Rising Star Award winner is decided by a panel of judges from Telstra and The Australian Ballet and announced on the Opening Night performance of The Nutcracker at the Sydney Opera House on 30 November 2019. The People’s Choice Award winner is decided by you!

We invite you to cast your vote to decide the next rising star of The Australian Ballet and to reward one of these exciting young dancers for their dedication, skill and grace. You can visit our website to view videos of our finalists, before casting your all-important vote. Votes can be cast via the website, or via 0484 BALLET. Voting closes on 17 November 2019.

Ballet is an incredibly demanding art form and this award is an opportunity to recognise the passion and artistry these dancers bring to the stage. We love that we are able to share their stories and their joy of ballet, providing inspiration for all Australians to get involved.

We wish all of our finalists the very best of luck and congratulate them on their already immense achievements in the field of ballet.

For more information on the awards, visit the Telstra Ballet Dancer Awards website.