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26 games, four sports, one massive week of streaming


Posted on April 24, 2019

4 min read

Our biggest ever year of sports streaming is off and running, and for the first time we have matches from the AFL, NRL, Netball and Hyundai A-League playing over one chock-a-block week of sporting goodness.

Until now, the AFL, NRL, Netball and Hyundai A-League seasons hadn’t overlapped, but with the commencement of the Suncorp Super Netball season this week, we finally have all four up and running (and jumping and kicking and passing!) thanks to Telstra Live Pass.

Beginning with Wednesday’s match between Richmond and Melbourne in the AFL, and ending with the final match of the A-League home-and-away season between Perth and Wellington on Sunday the 28th, Telstra will for the first time stream all four sports via the Live Pass and official apps. That’s a total of 26 matches, with total plays across our four official apps expected to top 5 million views.

Telstra TV customers who download the official Netball Live app have even more reason to celebrate, with two live and exclusive matches streamed each week from the Suncorp Super Netball series.

We all lead busy lives, so sometimes getting out to a game or gaining control of the family TV remote control can be pretty difficult, that’s why we’re committed to bringing you the very best of Australian sport live, fast, and data-free wherever you may be.

A wide brown land deserves a wide choice in sports, so if Australia’s premier men’s and women’s domestic football and netball on your mobile isn’t enough, then Kayo has you covered. Just tell Kayo your favourite teams and you’ll get a never-ending stream of live and on-demand action on any screen in your house, and of course on Telstra TV. There’s over 50 sports including cricket, football, rugby union, motorsports, basketball, tennis and much more live or on-demand.

Exclusive to Telstra, you can even get up close and personal with your favourite sports with 2 months of Kayo Basic for just $5.* If you’re an existing Telstra customer, you can add it to your Telstra bill.

Throughout this year, every match of the AFL Premiership, Hyundai A-League, Suncorp Super Netball Series and NRL Telstra Premiership (excluding Grand Final) plus a number of other selected tournaments and matches will be streamed on the sporting apps over our network for those with a Live Pass subscription, giving you access to an unprecedented number of premier men’s and women’s international and domestic sport.

Last year, we streamed 670 matches to fans hungry to keep on top of the action; this year, we plan on bringing fans around 850 matches. You’re welcome – just don’t forget to charge your phone!

Since 2012, we’ve used world-class technology to go beyond just sponsorship, streaming our first ever match over Australia’s largest mobile network to become a genuine technology partner of the AFL, NRL, Netball Australia, and Football Federation Australia – and we streamed over 700 million minutes of sport during the 2018 season.

Eligible Telstra customers can use the official mobile apps of the AFL, NRL, Netball Australia and FFA to stream their favourite matches live, fast and data-free, unlocking $329 in value from their service. Non-Telstra customers can still get in on the action, with a number of subscriptions beginning at $2.99 a week, and other options available for monthly or annual passes.

We know that the thrill of cheering on from the stands can’t be replicated, too; that’s why with Telstra Thanks, we give customers access to discounted tickets to all these sports, from as little as $8 for juniors and $20 for adults, with other offers available from time to time like 2 for 1 tickets.

If you’re looking for something to do with friends or family this week, we have 26 reasons why you should choose to watch Australia’s best athletes, with thanks to Australia’s best network. If that doesn’t fill up time over the Easter break, then we don’t know what will.

* Monthly subscription, $25/mth after offer period.

The biggest World Cup you’ve never heard of

Regional Entertainment

Posted on April 17, 2019

2 min read

Did you know that the little-known sport of polocrosse, invented in Australia in 1938, draws thousands of riders, horses and spectators together every four years for a World Cup week of competition and celebration? We’re proud to support the 2019 Polocrosse World Cup, and the people of Warwick, Queensland that are hosting it in its spiritual home.

Polocrosse is one of only three homegrown Australian sports, alongside AFL and campdrafting, to break out onto the world stage – and it’s bringing many international visitors back to its birthplace of Warwick for the 2019 World Cup. If you don’t know what polocrosse is, take a look – imagine the traditional game of polo, but replace those heavy mallets with light, nimble lacrosse racquets specially made for horseback use, and fuse a little netball concepts in the mix.

The 2019 Polocrosse World Cup, held on 22-28 April, will be the largest international sporting event ever to be held in rural Australia – with more than 300 competitors, 1000 horses, and up to 60,000 spectators flooding into the town of Warwick in southeast Queensland. We’re excited to sponsor the event and partner with the Southern Downs Regional Council to contribute technology and equipment to enhance mobile coverage at the event.

With funding from the Southern Downs Regional Council, we’ve installed nearly two kilometres of fibre in a branch from our current network to the Morgan Park area where the World Cup will be held, and we’ll connect one of our specialised mobile Cell on Wheels to provide enhanced mobile coverage for attendees. This will also help businesses at the event run their operations including mobile payments, EFTPOS and social media.

Australia’s Polocrosse World Cup team is a hot favourite, currently ranked third in the world and with two first-place finishes in the four World Cups that have been held since the inaugural 2003 Cup. It’s an action-packed, tough sport – competitors sometimes call it ‘rugby on horseback’ – but we know our national team is among the most elite in the world. We’ll be cheering them on from the sidelines!

Tags: sport,

Lacing up for another NRL season


Posted on March 14, 2019

2 min read

2019 marks the 19th year we’ve sponsored the NRL Telstra Premiership, and we’ve come a long way from our first steps in 2001. The length of our partnership with the NRL, and the value we place in the game’s ability to engage with and inspire all Australians, can’t be understated.

As a long-term partner of the NRL, our mission is to bring this game to more people in more places than ever before through Australia’s largest and fastest mobile network.* We’re proud to offer the NRL Live Pass live, fast and data-free to our customers’ phones, giving them access to streaming matches as well as full match replays on demand.

In 2001 – the first year of the NRL Telstra Premiership – no one would have believed that in a little over a decade’s time people would be able to watch live sport all from a tiny screen in their pocket. Back then, mobile phones didn’t even have colour screens, and ‘Snake’ was as good as it got for mobile entertainment. Technology has come a long way, and we’ve come a long way with it.

Today, though, the Telstra Live Pass, NRL App, and our leading mobile network allow all Australians to watch and engage with every match in the Premiership series – and for all eligible Telstra customers it’s live, fast, and data-free.

We’re expecting 2019 to be even bigger for us than 2018 – itself a 60 per cent jump over the year before. The Newcastle Knights took out our Most Streamed Team award at the Dally Ms, with their matches watched by a cumulative audience of 1.7 million fans throughout the season, and the NRL Official App streamed over 400 million minutes total of NRL to fans across the country. These are impressive numbers, but we know we can beat them this year.

We’re stoked to see who comes out on top this year in the 2019 NRL Telstra Premiership, and we wish all the captains and their teams a very successful season.

*All references to Australia’s fastest network are based on national average combined 3G/4G mobile speeds.

Lexus and Telstra at the Grand Prix: come and see the future of driving safety

Network 5G

Posted on March 14, 2019

2 min read

We’re proud to partner with Lexus in developing life-saving communication technologies for connected vehicles, and we’re even prouder to be able to show those innovative vehicles to you at the Formula 1 Rolex Australian Grand Prix this weekend.

As part of the Victorian Government’s Towards Zero road safety strategy, we’re working with Lexus to test and trial new and potentially life-saving Cellular V2X technology and advanced driver assistance features on Australian roads. Lexus will have these technologies and more on show at the Formula 1 Rolex Australian Grand Prix from 14 to 17 March, demonstrating how they work and why we need them.

Using our 4G mobile network and Cellular Vehicle-to-Everything (V2X) technology on two Lexus hybrid cars, our partnership has tested and developed driver assistance features like emergency braking detection communication between cars, and beyond-visual-range stopped vehicle warnings – both of which can contribute to making our roads a safer place for everyone.

Cellular V2X uses a combination of our 4G mobile network and short-range radios for direct communication between nearby vehicles and the environment around them – not just other cars and trucks, but also infrastructure like traffic lights, or even the smartphones of nearby pedestrians. There’s also a pathway for 5G technology to be used in V2X development in the future, for more detailed communication and faster response times.

This trial is being undertaken as a part of Victoria’s Towards Zero strategy to help inform the future development and adoption of road safety technologies, and we think that this innovative project using world-leading technology will contribute to making our roads safer and less congested. We are all excited to see how this technology matures, and to take part in its development along the way.

It will be some time before autonomous vehicles are commonplace on Australian roads, but our work with Lexus will make driving a safer experience well before then.

Tags: 4g, sport,

All the AFLW, all in one place


Posted on March 8, 2019

3 min read

We are all about supporting strength in character built through sports on the playing field, and we’re excited to have helped contribute to the creation of the NAB AFL Women’s Competition’s website – your home for everything about the sport from match reports to unadulterated player profiles and long-form features on the teams themselves.

Strength stands out in many ways – as support in the workplace, in everyday interactions of kindness, or in acts of physical prowess on the sports grounds. We are passionate about the AFLW and recognising the hard work of talented athletes, and we know what fires up our AFLW fans. In case you missed it, the last two seasons of the AFL Women’s Competition have gone from strength to strength, and the third year sees it arriving at its online home:

You can find everything an AFLW fan could home for of the sport, from a broadcast guide that’ll keep you up to date on where and when to tune in for Round 7, to the latest club and player news, and getting up close and personal with all of your favourite players. The theme through the 2019 season is ‘GenW’ – representing a movement built by the AFLW community to be inclusive of all ages, genders, abilities and ethnicities:

Like the grassroots beginning of AFLW itself, our team built the website from the ground up in collaboration with the AFL over a period of just 10 weeks. The website has seen its first iteration with a brand new technical stack and digital platform that means fans can enjoy videos, player stories, match info and more – and that’s only the first step in our roadmap with the AFL to bring the highest quality experience to AFLW fans, on match day and every day. Come along for the ride with us.

Our Product Innovation team at Telstra Media also built the Official AFLW Live App, which lets viewers tune in to live streaming matches and on-demand replays, team news, player information and more – live, fast, and data-free.

We’re extremely proud to have shared in the AFLW’s incredible journey over the last three years, and we’re excited to see where this season leads. Tune in to all of the action of Round 6 this weekend!