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Tag: nrl

Fans go mobile with record-breaking opening rounds

Telstra News

Posted on March 22, 2017

3 min read

We told you it would be a bumper year for sport, and the opening rounds of the NRL have us off to a flying start.

Rain, hail or shine, our data tells us that fans are watching even more live footy than ever before, and Telstra mobile customers are making the most of their AFL and NRL live pass. More mobile customers redeemed their Telstra Live pass in the first two rounds of the NRL than in the entire 2016 season.

The big moments from NRL Round 1-3:

Round 1 – The Queensland Cowboys and Canberra Raiders saw us achieve a record number (over 64k) of unique viewers for a match.

Round 2 – We saw a 75% increase in the total minutes streamed during round 2 NRL when compared to same time last year.

Round 3 – The Dragons versus Sharks home game at Shark Park delivered the peak number of unique live streams for the round (56,069) and the third highest of all time.

What’s new on the AFL Live app:

The relentless pursuit for brilliant fan experiences sees us release a new set of features to the AFL app just in time for the season start on Thursday. We know that fans weren’t happy about the reduced screen size for tablets, so we have listened to feedback and created more stats and analytics that are accessible during the live game.

My personal favourite is the heat map which allows me to see where any of the players have picked up positions on the field during a game – it’s a great visual representation that you can’t get anywhere else, and it is exclusive to Live pass subscribers.

What’s next?

We will continue to enhance the user experience in the app throughout the season by further simplifying the activation process for Telstra customers. We’re also in the process of developing exciting new features that will be exclusive to Telstra mobile customers – stay tuned for more!

What is the NRL Live Pass?

  • Every 2017 NRL game live and data-free
  • In-game scoring highlights
  • On-demand full Telstra Premiership game replays from 2013 onwards
  • Live press conferences and other exclusive content

What is the AFL Live Pass?

  • Every match live and data-free during the 2017 Toyota AFL Premiership Season
  • On-demand full match replays from 2010 onwards
  • 24/7 AFL.TV
  • Special coverage of key events including the 2017 Charles Brownlow Medal, All Australian, NAB AFL Draft, NAB AFL Under 18 Championships and more
  • Coach Stats – see what the coaches see: live interchanges, time in possession, live goal chart and player heat maps

How do I get the AFL and NRL Live Pass?

  • If you are a Telstra mobile customer, access to the AFL and NRL Live Pass is included in your mobile plan. Simply download the AFL Live Official App and NRL Official App and follow the prompts.
  • A subscription to the premium content is available to all fans. Subscription prices for the AFL Live Official App and NRL Live App will increase from 28 March 2017. To secure the 2016 prices now, visit the app store for iOS or Google Play store for Android.

Tags: AFL, NRL, sport,

5 new features for the ultimate sports fans

Telstra News

Posted on February 24, 2017

3 min read

It’s a great time for sports fans – there is more sport to watch and there are more ways to access it. At Telstra, it’s all about the big 3 – AFL, NRL and Netball.

On the weekend we celebrated round one of the Suncorp Super Netball and this week we celebrate NRL as hundreds of footy fans descend on the steps of Martin Place in Sydney to officially launch the 2017 NRL Telstra Premiership.

We know our customers love live sport. We want them to stream it fast, stream it live and stream it data free and so this year eligible Telstra mobile customers can access a Live Pass for the big 3 – AFL, NRL and Netball.

Of course, we want all lovers of the Big 3 sports to enjoy their favourite game – sport is for all Australians. This year, you will see a difference in the apps. We’ve listened to fans and worked with global experts to inject world class technology into the products.

Telstra’s vision is to be a World Class Technology company that empowers people to connect.  We believe the updated AFL, NRL and Netball apps give fans a world class sports experience and illustrate how Telstra is creating better ways to help our customers not only connect but also thrive.

I am personally very excited for the season ahead and to cheer on my beloved Manly Sea Eagles from the sideline or on the go with the NRL Official App.

Five new features for the ultimate AFL, NRL and Netball fans:

1. Easy two step sign up. If you are a Telstra mobile customer, you receive a Live Pass to the AFL, NRL and Netball app included in your plan or select recharges. Download the app and with two more taps you are through to the live game and premium content.


2. Hide scores feature. Missed the live game and trying to avoid spoilers? The ‘hide scores’ feature removes notifications so won’t receive score updates and you can catch up on the game in peace!


3. NRL Bunker decisions. Understand the rationale behind every decision during and after the game with bunker integration in the match centre.


4. Brand new AFL club apps. Are you a number one fan? Check out the brand new AFL club apps and access player profiles and stats, team song audio and lyrics plus ticket integration.


5. Live Netball on the big screen. The Netball season is in full swing and you can watch two games live each week on Telstra TV plus two games each week on 9GEM.

Tags: AFL, netball, NRL,

Footy streaming awards 2016

Telstra News

Posted on September 27, 2016

2 min read

There’s the Dally M’s, the Brownlow Medal and the Telstra Premiership winners but who comes out on top when it comes to digital streaming? We’ve looked at the digital streaming habits of Australia’s most loved sports, NRL and AFL and collated the inaugural Footy Streaming Awards 2016.

Four years on since launch, the NRL and AFL official apps have attracted the biggest audience and subscriber growth in 2016 than ever before. And it’s no wonder – according to the 2016 Telstra Smartphone Index, sport comes out as a clear number one when looking at what Aussies are watching most on their smartphone.

As the hunger to keep up with every minute of live sport continues on the upward trajectory, the demand for access to high bit-rate live action increases. In one single moment during a nail biting game between Hawthorn and St Kilda on the 17th April, over 350,000 live streams were broadcast on the AFL official app through Telstra’s mobile network.

Here are the (sometimes unlikely) winners of the Footy Streaming Awards 2016:


Most watched play of 2016: Golden Point Match: Cronulla Sharks V Gold Coast Titans

Most popular game of 2016: Cronulla Sharks V Gold Coast Titans

Australia’s most popular team: Cronulla Sharks

The Game Australia couldn’t stop watching: Battle for the Minor Premiership: Melbourne Storm v North Queensland Cowboys

Fastest growing audience of 2016: Cronulla Sharks, Canberra Raiders, Gold Coast Titans



Most watched play of 2016: Hawthorn V St Kilda ANZAC Weekend at 4pm

Most popular game of 2016: Freemantle Dockers V Carlton

Australia’s most popular team: Carlton

The Game Australia couldn’t stop watching: Carlton V Geelong Cats

Fastest growing audience of 2016: GWS GIANTS, Carlton, Sydney Swans


Watch the AFL and NRL finals live and with data free streaming! Learn more about the 2016 footy pass available for eligible Telstra Mobile Customers.

Find out more here:


Things You Need to Know

Requires compatible device and software. Live matches only available in Australia. Screen size restrictions apply for tablet viewing. Data charges apply to download the App.


Header image: Michael Willson/AFL Media/Getty Images


Tags: AFL, NRL,

There’s nothing like State of Origin

Telstra News

Posted on May 31, 2016

2 min read

There’s no doubt that State of Origin is one of my favourite times of the year. Having the elite players from the NRL Telstra Premiership come together for the battle gets me frothing from my mouth and reminds us what rugby league is all about.

On Wednesday night I’ll be on the sideline commentating for Channel 9 and it’s my favourite place to be – there’s nothing like hearing the hits and getting hit by the sweat.

A lot has changed about the broadcast over the years and what’s great is that it has opened up the game to a whole new audience. Many will choose to camp in the lounge room and watch the game with friends and family, others will choose to watch on their mobile or tablet. No matter how you tune in, Game One of the 2016 Origin will get you craving for more.

Will McCloy and I will be kicking off the start of the 2016 Holden State of Origin series with a live Origin preview show in Sydney. Origin greats Adrian Lam and Shaun Timmins will join us on the panel to give us their tip for the win and we’ll cross live to the NSW Blues camp on the morning of the match.

What: Telstra Origin Live Show

Where: Telstra Discovery Store – 400 George Street Sydney or Live streamed on and the Official NRL App

When: 10.30am to 11.30am, Wednesday 1 June 2016




Tags: NRL, sport,

Telstra extends NRL sponsorship and digital rights to 2022

Telstra News

Posted on November 27, 2015

2 min read

Today we announced we will be extending our 17 year partnership with the National Rugby League (NRL), signing a five year naming and mobile digital rights agreement providing access to the best free and subscription content, including great live NRL action on mobiles.

Telstra will also retain naming rights of the NRL premiership – extending the partnership to be one of the longest-running in Australian sports history – and expand its support of the league with great experiences for customers and fans.

Andrew Penn, Telstra Chief Executive Officer, said the new agreement reaffirms Telstra’s leadership in giving Australians access to world class mobile sporting experiences.

“Only Telstra can bring the sport experience and technology together using Australia’s largest mobile network and we are very excited to give fans digital access to NRL action,” Mr Penn said.

“League fans are one of the most connected footy audiences in Australia and we are proud to be part of the NRL’s digital evolution that gives fans exciting experiences around NRL content, including professional insights, in depth statistics and great live action on the go.”

As part of the renewed sponsorship and naming rights agreement, fans will access content and experiences through the Telstra Thanks program and increased social media integration, to connect them with the sport they love.

“Telstra and the NRL have a longstanding and successful partnership that will span more than two decades with this new agreement and we are thrilled to give league fans brilliant, exciting experiences that they can only get with Telstra,” Mr Penn said.

Telstra will also offer customers game highlights and replays of all regular season and finals matches on the big screen through its IPTV platforms, including Telstra TV. Telstra plans to include the Official NRL App on Telstra TV in early 2016.

Tags: NRL,