If video killed the radio star, music videos’ days aren’t numbered just yet! Thanks to our friends at Vevo – the world-leading, all-premium music video platform – there’s a standalone app for music videos coming to Telstra TV.
From today, Telstra TV users will be able to watch content from the biggest stars on the planet across all genres of music as they navigate the 450,000 videos on offer from Vevo.
2020 has been a hard year for the media industry, with some long-loved music-video channels departing from our screens, and with live music at a standstill, there is something reassuring that the medium that shows the creativity of artists and filmmakers will have a dedicated home on one of Australia’s most popular SVOD devices.
In this ‘new normal’, fans are increasingly turning to premium music videos to discover new artists, keep up with their current favorites, and reminisce with their past.
Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life. Vevo also works with emerging artists, providing them with a platform of global scale and reach.
We’re delighted to be bringing Vevo to our Telstra TV users, and know how much they love and enjoy the range of music content already available. The addition of Vevo will only enrich that experience, and further extend on our ambition to become the best aggregator of entertainment for our customers.
Telstra TV goes from strength to strength
The addition of Vevo to Telstra TV further bolsters the sport and entertainment offering of one of Australia’s most popular SVOD devices – with over 1.65m devices shipped to customers to-date.
With over forty apps now available for download, the selection for users since the introduction of the third-generation device has expanded to include Kayo, Binge, Spotify, Amazon Prime Video, Plex, and Kanopy – among others.
2020 has had a marked impact for obvious reasons on audience viewing habits due to national lockdowns. A new free-to-air audience record for the device was set at the conclusion of this year’s Australian Open tennis, before jumping again to 20% above the average and remaining constant since.
Telstra TV Box Office’s Movies and TV store have also proved a hit, with a record month in April with sales up 78% from the previous year.