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Tag: mobile-plans

Giving customers the choice to add the things they love

T22

Posted on November 1, 2018

4 min read

Since unveiling our T22 strategy in June we have been working to simplify our products, eliminate the pain points that frustrate customers and create all digital experiences.

In July we removed excess data charges on our new consumer mobile plans giving customers greater cost certainty and eliminating a major pain point.

This week we are taking another step forward by giving customers more choice when creating a home or mobile package.

Our customers can now select their base mobile or home broadband plan and add their choice of the best entertainment, great-value add-on BYO mobile plans, their pick from an expanded range of accessories and devices with no upfront charges, and innovative technology solutions like Smart Home.

For the first time, customers can choose from a selection of high-end devices for the home or on the go – such as smart speakers and connected watches to drones and headphones – and add them to their home or mobile plan with no upfront fees. Customers simply pay the item off over the term of their contract making it a great gifting option.

For example, customers can add BeatsX wireless earphones to their plan and pay it off for $8 per month over 24 months when they maintain an eligible mobile or home service.

The changes are timed just ahead of the holiday season when we know our customers are looking for simple gifting options and compelling ways to stay entertained over summer.

With summer entertainment in mind, we are making it really easy for customers to add Foxtel from Telstra to their plans. Previously we bundled Foxtel from Telstra into our top tier internet bundle. Now customers have the choice to add a range of premium Foxtel from Telstra packages to our small, medium and large home bundles.

This includes adding the Sport and Entertainment pack which now features Fox Cricket – Australia’s only dedicated cricket channel delivering the best line-up of cricket this summer. Or, for customers who take up a new iQ4 set top box, accessing Foxtel’s new 4K channel which features live sport, documentaries and concerts and movies in brilliant detail.

We have taken this simplified approach to our Smart Home service too. Now customers can choose to take up Smart Home as an add-on to either their broadband or mobile plans. They have the choice to purchase devices upfront or over a 24 month term. And, the Smart Home service is now offered as a no lock-in subscription.

Later this year customers will also be able to add Telstra LocatorTM to their Telstra mobile plan helping them find valuables using connected tags and Telstra’s unique Telstra Locator Network. To give customers greater flexibility Telstra Locator will be available as a month to month subscription.

Giving customers the personal choice to add features they value to their service is an important step towards our ultimate ambition of introducing fully modular plans by June 2019 that provide

customers cost certainty, flexible subscription options and the freedom to move between plan tiers on a monthly basis as their needs change.

The next product milestone under our T22 strategy will bring Business Grade service and solutions to small business customers.

In December we are introducing new flexible products for small to medium businesses with no lock-in contracts that will help them to easily scale their operations up and down. We also know our small business customers are looking to us for expert support to keep their operations moving. So we are enhancing our business-grade service with specialists introduced to all our Telstra stores, our online chat service and contact centres and through the launch of specialised small business support for fixed internet products.

How our new approach to plans works

Once customers select a base mobile or home broadband plan they can then choose from:

  1. Entertainment, including: Foxtel from Telstra with 4K live sports and the new Foxtel Cricket channel or Telstra TV.
  2. Connected technologies including Telstra Smart Home.
  3. Their pick of a growing range of high-end tech products with no upfront costs, including: connected smart watches, headphones and home speakers. Customers can add up to five products to their plan and pay the item off over a 24 month terms whilst they maintain a mobile or home internet plan.
  4. Add-on BYO mobile and tablet plans – offering a simple and affordable way to get more members of a household connected on a phone or tablet without worrying about excess data charges.

Once a customer has assembled their ideal package, it is charged on a single bill.

Rewarding customers this holiday season

Telstra customers will receive a free Google Home Mini with the purchase of any eligible Android device, selected home broadband plans or Smart Home kit. This offer runs until the 25 December or until stocks of the Google Home Mini run out.

5 ways young Australians are embracing technology

Tech and Innovation Devices

Posted on July 26, 2018

1 min read

The constantly-evolving communication and tech habits of young Australians are a regular topic of conversation for older generations.
In fact, new generational research shows Baby Boomers reckon the technology embraced by young Australians has diminished the quality of conversations (53 per cent), face to face interaction (59 per cent) and the beloved Friday night trips to the video store (19 per cent).

Yet the same research also finds Aussies have a lot to thank our younger generation for. With an insatiable appetite for data-enabled technologies, the research indicates young Australians are pioneering a wave of positive societal change that benefits every age group.

Let’s look at some of these changes:

Tags: Mobile plans,

Goodbye excess data charges

T22 Regional

Posted on July 24, 2018

3 min read

We know excess data charges can hold customers back from getting the most out of their mobile plan.

This is especially true when the fear of incurring additional data fees gets in the way of the things our customers love doing on their phones – like connecting with friends and family on social media and streaming music.

Today we’re ending this frustration with the introduction of Peace of Mind Data on selected new mobile plans which makes excess data charges a thing of the past.

It allows customers to focus on enjoying their phone or tablet – rather than keeping an eye on their data allowance.

It’s the first in a series of product innovations we are introducing under our Telstra2022 strategy to simplify products, eliminate customer pain points and create all digital experiences.

Peace of Mind Data kicks in after customers reach their included data allowance to get customers through the remainder of the month. It is included on selected plans or can be added to other new plans for $10 per month.

Peace of Mind Data is speed capped at 1.5Mbps which is typically suitable for streaming video in standard definition on a smartphone, listening to music, browsing the web and accessing social media. Actual user speeds at times may be lower. Peace of Mind of Data is not suitable for HD video or high-speed applications, and means that some web pages, video/social media content and files may take longer to load and will be slowed further during busy periods.

Also introduced as part of this launch is a redesigned Telstra 24/7 app making it easier and more intuitive for customers to access and control their services – the first in a number of changes we are making to create an effortless digital experience.

We know a great plan is nothing without a great network. So in addition to investing in product innovation, we are investing $5 billion in our network over the three years to 30 June 2019, increasing capacity to cater for increased mobile data use which is currently growing at 50 per cent each year.

Giving our customers more flexibility and the choice of world-class extras

In the lead up to June 2019 we are introducing several new major product and service experiences – with today’s announcement being just the first.

The next milestone will give customers the freedom to create home and mobile packages with the features, devices and content that matters to them.

Our customers have told us they don’t want to pay for things that they don’t use. We’ve listened and we’re acting.

Customers will be able to select a core connectivity service and add their choice of great-value companion mobile plans, home and mobile devices or their pick of a range of world-class entertainment packages.

Entertainment will headline the new choices available to customers in October with some exciting new options that build on Telstra’s superior offerings in sports, entertainment and music.

These are just the first steps we are taking to meet our customers’ expectations and truly transform telecommunications for all Australians. I’m looking forward to sharing more developments in the coming months.

Telstra offers a range of mobile plans with peace of mind data including unlimited talk & text, international roaming and more. Find out more.

Tags: Mobile plans,