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Tag: lte-b

Australia’s first LTE-B tech supporting sports streaming

Network 5G

Posted on July 12, 2018

3 min read



Real-time streaming is transforming the way we consume entertainment, and in particular how we watch sport.

Our sporting apps are now becoming some of the world’s leading examples of real-time sports consumption. In fact, Telstra is now streaming live sports content to a massive base of around 1.2 million devices each weekend and sports fans consume 37 million minutes of live content over our apps on any given weekend.

This increase brings new challenges to the way traffic on our mobile network is managed. Even though a large group of people might be streaming the same real-time content at the same time, we still need to ensure a high quality streaming experience for our customers.

This challenge makes our sporting apps a prime use case for LTE-Broadcast (LTE-B).

Earlier this year, we announced we would be turning on LTE-B functionality on the AFL Live Official app for Telstra customers with Samsung Galaxy S8 and Galaxy S9 devices. Following extensive testing, Telstra is the only operator in Australia – and one of the first in the world – to deploy LTE-B into its mobile network.

At a live demonstration in Sydney, over 100 Samsung Galaxy S8 and Galaxy S9 devices were on display showing simultaneous high definition content from the AFL Live Official app using LTE-B.

At the same time, a second batch of devices delivering the content by conventional unicast showed how normal networks can be saturated with demand leading to lower quality and stalling of content.

Telstra has continued to invest in network capacity and optimise our network to meet the demand for video sporting content for subscribers of the AFL, NRL and Netball Live Passes. Last year we announced 1.5 million subscribers and that figure is continuing to increase.

Now, we have integrated LTE-B technology into the AFL Live Official app, which is delivering better quality video and audio experience for broadcast content, even in high traffic areas.

LTE-B technology is currently exclusive to the AFL Live Official app on Samsung Galaxy S8 and Galaxy S9 devices. More devices and applications will be added over the coming months.

Tags: lte-b, networks,

5G, IoT, new phones and super-fast 4G: all the news from MWC 2018

Network 5G

Posted on March 1, 2018

3 min read

At the 2018 Mobile World Congress in Barcelona, the show floor is abuzz with news and demonstrations of 5G, and the latest developments in 4G and the Internet of Things. Here’s what we saw.

Like CES 2018 in January, MWC has been dominated by talk of 5G – the next generation of mobile technology that looks set to provide a massive boost in capacity and speed, as well as the ability for a variety of low-power Internet of Things devices to be connected simultaneously. The same use cases for connected cars and wearables are on show, demonstrating the huge potential for every part of our lives to be touched by technology.

We are investing heavily in our planning for 5G, continuing our stated goal of building the Networks for the Future for our customers. At our 5G Innovation Centre on the Gold Coast, we will be completing a number of trials in 2018 to demonstrate the potential of 5G and establish the ways in which this new technology will transform the way we live and work.

The centrepiece of MWC has undoubtedly been the launch of our partner Samsung’s new Galaxy S9 and S9+ smartphones, innovative dual-aperture cameras that switch between various lighting conditions with ease and take smartphone photography to the next level. You can pre-order the new Galaxy S9 right now before its release on March 16.

Plenty of other smartphones from other companies like Nokia and Alcatel were introduced, too. One interesting trend is that many smartphones are moving to a 18:9 screen ratio – a longer display that allows more information to be shown without expanding the width of the handset itself. What’s old is also new again, with Nokia also announcing the return of the iconic ‘Matrix phone’ at the show.

One major potential benefit of using 5G and our always-improving 4G service is for the Internet of Things – a new class of wireless devices with low-power and high-efficiency connection ability. Telstra’s technology partner Ericsson demonstrated an IoT use case for agriculture at its MWC booth, with a connected irrigation device reporting a wealth of data on sensor status and alerts; these high-tech applications will help farmers and our other customers better understand their businesses in the years to come.

We demonstrated record breaking 4G download speeds of 2Gbps at MWC together with our technology partners Ericsson and Qualcomm Technologies. We also announced our plan to add this new speed capability to our mobile network in selected areas in the coming months.

While at MWC, we have also taken the opportunity to meet with media and our partners to discuss our advancement in LTE-Broadcast technology, which we will be introducing with the AFL Live Official app in time for round one, for our Samsung Galaxy S8 and S9 customers. The new technology allows for streaming of AFL games in the highest possible video and audio quality, no matter how many fans are watching at the same time and in the same location – enabling a seamless streaming experience.

Tags: 4g, 5g, IoT, lte-b, mwc,

MWC 2018: Kicking new goals with LTE-Broadcast this year

Network

Posted on February 26, 2018

4 min read

With the AFL Live Official app growing in popularity, LTE-Broadcast will ensure we make Australia’s best mobile network for streaming even better. At Mobile World Congress, we announced an app update to bring LTE-B tech to Samsung’s Galaxy S8 and S9 phones for AFL viewers.

In 2017 we saw unprecedented demand by sports-mad fans live streaming their favourite sporting games, with the audience subscribing to Telstra’s sporting apps increasing 346 per cent throughout the year to over 1.5 million users.

With more and more people tuning into more games live and unmetered in more places, the AFL Live Official app is now becoming one of the world’s leading examples of real-time sports consumption.

However, with this comes new challenges as the total demand for live sport starts to dominate the traffic on the mobile network. As this trend grows, we run the risk that live sport consumption will impact other users on the network as well as the quality of video streaming as more users have to share a limited amount of network capacity.

We need to find new ways to deliver the content so our customers can continue to have the best streaming experience, both at home and when out and about on their mobile devices.

This is where LTE-Broadcast (or LTE-B) comes in, and we’ve been working with technology partner Ericsson to bring this enhancement to our customers.

What is LTE-Broadcast?

Today when a large group of people in the one area want to watch the same content on their smartphones or tablets at once, individual content streams of data are sent to each individual device (i.e. one to one). With LTE-B, we can send that content via a single stream of data to many mobile users in the one area at once (i.e. one to many).

In this way, we can provide a better quality and more seamless video and audio experience for customers who are all trying to do the same thing at once, even when they are in high traffic areas like in a CBD location, shopping centres, and hospitals or actually at the match itself.

It is a pretty simple concept, but it has the potential to be a game changer for game watching, as it not only frees up network capacity to improve the experience for everyone using it, but it will enable Telstra and our partners to deliver richer video experiences.

It could even be extended to things like software and app updates, emergency alerts, real time traffic and road updates to autonomous cars, and even preloading the most popular new episodes of your favourite TV show ready to watch on the train trip to work.

Coming to the AFL Live Official App in 2018

We’ve been talking about LTE-B with device manufacturers and our technology partners around the world for some time and we have even been core to a world alliance of operators who are aligned with our thinking. We are very pleased to be announcing this week at Mobile World Congress in Barcelona that we are turning on LTE-B functionality on the AFL Live Official app for Telstra customers with select Samsung devices for the 2018 AFL season.

Telstra customers with Samsung S8 and S9 devices can expect to receive the highest quality video and audio experience on the AFL Live Official app, regardless of how many subscribers are watching the game. This will mean these customers are among the first in the world with access to this new network technology, enabling a brilliant and improved seamless streaming experience.

Over the coming months, LTE-B functionality on the AFL Live Official app will be made available exclusively on the Samsung Galaxy S8, S8+, S9 and S9+, with more devices to follow throughout the year.

Tags: lte-b, mwc, sport,