Small Business |

Small business on the big stage: here’s who’s going up in lights at the footy 

By Michael Ackland April 30, 2021

Running a small business during the pandemic is like running both halves into the wind. They kept our economy going during the toughest of times, and we’re paying it forward by putting their names up in lights. Here’s who we’re taking to the big game.

The prize

We recently announced that we’d be giving away our ad space during Round 8 of the 2021 Toyota AFL Premiership and Round 9 of the 2021 NRL Telstra Premiership next week’s games. Small businesses who won would have their work showcased in the broadcast, banners, big screens and on the hallowed NRL grass. That sort of exposure costs big bucks, reaching millions of fans and living rooms, and we’re making sure it goes to a good place.

The winners

From a barber shop, an avocado-themed tour bus company, tradies, a children’s clothing label and even a trail riding business, 17 small businesses have won a share of more than $1 million worth of Telstra’s premium advertising including space at next week’s AFL and NRL games across the country.  

The 17 successful businesses are:  

NRL

Ace of Blade Barber Shop

(Wynnum, QLD) – Rabbitohs v. Storm

Brite Spark Electrical Services

(Sydney, NSW) – Eels v. Roosters

West Words (Sydney, NSW) – Panthers v. Sharks
Holbrook Bakery (Holbrook, NSW) – Raiders v. Knights
Unico Kitchens (Sydney, NSW) – Tigers v. Titans
Muscle Mat (QLD) – Cowboys v. Broncos
EME Roofing (Sydney, NSW) – Dragons v. Bulldogs
Vegepod (Sydney, NSW) – Sea Eagles v. Warriors

AFL

Animal Land

(Diggers Rest, VIC) – Richmond v. Geelong

Chum Creek Horse Riding & Huts

(Chum Creek, VIC) – Melbourne v. Sydney

The Little Veggie Patch Co.

(Melbourne, VIC) – North Melbourne v. Collingwood

Just Shear

(Yorke Peninsula, SA) – Suns v. St Kilda

TradiePad

(Sydney, NSW) – Giants v. Essendon

Goldie + Ace

(Melbourne, VIC) – Crows v. Port Adelaide

New Style Painting Service

(Perth, WA) – Fremantle v. Brisbane Lions

The Avocado Bus & Mine Movers

(Perth, WA) -Hawthorn v. West Coast

We’ll also be highlighting around 50 other small businesses through our retail stores and on our website to extend our support even further.

These businesses deserve a big plug after an incredibly tough 12 months, and I’m thrilled we can put their names up in lights and showcase them to potential new customers.

Supporting small business with free consultations

I’d like to thank everyone who entered. Everyone who did register interest for one of our new Telstra Business Go Digital Consults, which is still available to Aussie small businesses for free (normally valued at $149 each) for the rest of the year.

A Telstra Small Business Expert will do an over the phone review of how digital your business is, and provide a tailored report and roadmap for you to ‘Go Digital’ including recommendations in the following areas:

  • Get connected helping ensure you’re set up for success with the right tools, devices and connectivity to get and stay online.
  • Engage online – advising on how to engage with customers online (website, social media, search engines, etc.), digital marketing to help boost your online presence, and tracking/managing existing customer relationships.
  • Help stay secure and supported – making sure you have the right tools to reduce the threat of viruses and malware to your business devices and data – plus access to ongoing support.
  • Business Software – offering insights into solutions including tech services, accounting software, security software, CRM software, and more to suit your business.

Our extensive partner network has also come to the party to support SMBs, with the Telstra Business Go Digital Consult unlocking a host of exclusive offers from Small Business Australia, Samsung, Cisco, Spotzer, Facebook and Microsoft.

We’ve also developed an interactive online Go Digital Tool, to help businesses self-assess their digital readiness and receive recommendations.

Congratulations to our winners. We’ll see you on the field.

Other winners

Threesides Marketing; Your Happy Feet Podiatry; Active and Ageless; Deja Vu Emporium; Designed Learning; Examiner Driving School; Flexigen; Hunt Hospitality; Print Storm; RISING KINGS; The Girls & Boys Brigade; The Home Hub Trader; AHR (Alison Hucks Resources); Quality Living and Support Services; Rounding Up; Style Sensation; The Cage Youth Foundation; The Wholesome Gift Box; Sweep Scrub; Blues Glass Shower Screens; Tasmanian Oyster Company; Blind Citizens Australia; Captains Cove; Coad88 Evac Plan; Footscray Community Arts Centre; GM Sound Studios; Marbled Meats; Pickers Retro Haven; Sheen Panel Service; Sign Obsession; SMAART Recruitment; Social Outcome Solutions; Springhill Farm; Stix and Flora; Stopline; Stuck on Stationery; SWiM Communications; The Fitter; The Food Purveyor; The Gifting Guild; The Graffiti Eaters; The Studio Yarra Valley; Wash & Lather Soap Co; Wide Awake Wellness; Active Wellness Spa; Diamond Fitness; Macoda Mattress; Mine Movers

Responsible business | Small Business | Tech for good | Telstra News |

Putting businesses who Go Digital up in lights at the footy

By Michael Ackland March 2, 2021

If Australia’s small businesses were footy players, they’d all deserve the Brownlow and the Dally M for how they’ve kept themselves and our economy running over the past year. Now, we want to pay it forward.

Today we’re kicking off around $8.5m worth of support, made up of free one-on-one assistance to help small businesses ‘go digital’ for the rest of the year and (and this is a real kicker) the opportunity to have your business up in lights in front of millions of people at NRL and AFL matches.

We feel this is the perfect way for Telstra to help, and give local businesses priceless exposure at the same time.

Have your business up in lights at the NRL or AFL

Running a business can be a bit like a footy game – really competitive with lots of players to contend with. We want to help level the playing field, by putting businesses up in lights on the field.

We’re giving away our ad space during Round 8 of the 2021 Toyota AFL Premiership season and Round 9 of the 2021 NRL Telstra Premiership. This includes the broadcast, banners, big screen and the NRL grass. It’s exclusive exposure, reaching potentially millions of people, that big businesses pay big bucks for.

17 matches means 17 winners getting national exposure – it doesn’t matter if you’re a tattoo artist or a florist – while another 50 businesses can win advertising spots at their local Telstra retail store, Telstra.com and My Telstra app.

This is our way of giving the backbone of our economy a well-deserved big plug, But that’s not all. We want to help all our small business customers be their best online at the same time.

Go Digital

Our new Telstra Business Go Digital Consult is designed to help your business be its best online, to help meet customer demands and increase your efficiencies, and we’re offering it free (valued at $149 each) to small businesses for the rest of the year.

A Telstra Small Business Expert will do an over the phone review of how digital your business is, and provide a tailored report and roadmap for you to ‘Go Digital’ covering the following areas:

  • Get connected – ensuring you’re set up for success with the right tools, devices and connectivity to get and stay online.
  • Engage online – advising on how to engage with customers online (website, social media, search engines, etc.), digital marketing to help boost your online presence, and tracking/managing existing customer relationships.
  • Help stay secure and supported – making sure you have the right tools to reduce the threat of viruses and malware to your business devices and data – plus access to ongoing support.
  • Business Software – offering insights into solutions including tech services, accounting software, security software, CRM software, and more to suit your business.

Our extensive partner network has also come to the party to support SMBs, with the Telstra Business Go Digital Consult unlocking a host of exclusive offers from Small Business Australia, Samsung, Cisco, Spotzer, Facebook and Microsoft.

We’ve also developed an interactive online Go Digital Tool, to help businesses self-assess their digital readiness and receive recommendations.

How it works

Eligible Telstra small business customers who register interest for a free Telstra Business Go Digital Consult can head to our portal and share a brief description on why they deserve to have their business up in lights go into the running our footy ad space giveaway. Free and easy, because we know you have your hands full.

We’re constantly adding to and evolving our offerings to our small business customers, like our recent partnership with MYOB, because we all want them to thrive.