Lacing up for another NRL season
Posted on March 14, 2019
2 min read
2019 marks the 19th year we’ve sponsored the NRL Telstra Premiership, and we’ve come a long way from our first steps in 2001. The length of our partnership with the NRL, and the value we place in the game’s ability to engage with and inspire all Australians, can’t be understated.
As a long-term partner of the NRL, our mission is to bring this game to more people in more places than ever before through Australia’s largest and fastest mobile network.* We’re proud to offer the NRL Live Pass live, fast and data-free to our customers’ phones, giving them access to streaming matches as well as full match replays on demand.
In 2001 – the first year of the NRL Telstra Premiership – no one would have believed that in a little over a decade’s time people would be able to watch live sport all from a tiny screen in their pocket. Back then, mobile phones didn’t even have colour screens, and ‘Snake’ was as good as it got for mobile entertainment. Technology has come a long way, and we’ve come a long way with it.
Today, though, the Telstra Live Pass, NRL App, and our leading mobile network allow all Australians to watch and engage with every match in the Premiership series – and for all eligible Telstra customers it’s live, fast, and data-free.
We’re expecting 2019 to be even bigger for us than 2018 – itself a 60 per cent jump over the year before. The Newcastle Knights took out our Most Streamed Team award at the Dally Ms, with their matches watched by a cumulative audience of 1.7 million fans throughout the season, and the NRL Official App streamed over 400 million minutes total of NRL to fans across the country. These are impressive numbers, but we know we can beat them this year.
We’re stoked to see who comes out on top this year in the 2019 NRL Telstra Premiership, and we wish all the captains and their teams a very successful season.
*All references to Australia’s fastest network are based on national average combined 3G/4G mobile speeds.
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