Business and Enterprise | Telstra Vantage™ |

Preserving AFL history: from decaying film to digital file

By Andreas Eriksson October 6, 2021

The AFL has one of the largest sports video archive collection in the world. Some videos date back to the 1909 Grand Final where South Melbourne beat Carlton. How do you preserve and share such a piece of history with the world?

For many years, the AFL had been storing its video archive on physical tapes and film canisters locked in temperature-controlled vaults. The physical nature of the ageing, delicate and fragile tapes and films, and the manual content retrieval process was a significant risk to these national treasures.

There was a big problem with this –

  • Managing the video archive was inefficient and relied on skilled technicians to access the vision. The short life of the physical tapes meant the AFL could eventually end up losing footage forever.
  • Distribution and reproduction of tape footage as short clips and stories was challenging as it was not scalable for digital consumption in multiple video formats.

With each match taking up around 120GB of storage (up to nine matches are played every week, creating over 1TB of data) plus additional non-match content, the AFL’s ever-expanding catalogue is an issue that grows bigger day by day.

Telstra Purple and Telstra Broadcast Services banded together with Telstra’s Strategic Collaboration Agreement with Amazon Web Services (AWS) to take on the challenge.

The AFL engaged Telstra to digitise the video archive catalogue. The objective was to digitise the on-premises videotapes and film and migrate them to AWS so that the archives can be searched and retrieved easily, on-demand.

Bringing Telstra Purple’s expertise to the game

The first phase of the project began with digitising the tapes with DAMsmart, who specialise in audio-visual digitisation. The tapes were securely transported and prepared for AV extraction and saved as high-quality digital files.

Using AWS Snowball (a petabyte-scale data transport service), around 500 TB of extracted digital video footage was uploaded and stored using Amazon’s Simple Storage Service (S3).

Telstra Purple configured the AWS cloud services for AFL to manage their digital video archive. It also implemented a media asset management (MAM) platform, Dalet Flex, so that AFL could meet its on-demand and multi-platform distribution requirements.

Telstra Broadcast Services provided an end-to-end Platform-as-a-Service solution to the AFL, bringing together all aspects of the Digitisation, and the connectivity to support the MAM platform hosted on AWS.

This solution helps the AFL to address the risk of losing their assets due to ageing and physical damages to tapes, frees up infrastructure which was used as vaults for storing these tapes and automates the content search and retrieval process.

With on-demand archive clip request workflow and metadata, the AFL can reproduce and redistribute some of the best moments in the sport’s history for richer digital and social engagement. It also enables the AFL to grow the sport by bringing the rich history of the game to a global audience

Small Business |

Small business on the big stage: here’s who’s going up in lights at the footy 

By Michael Ackland April 30, 2021

Running a small business during the pandemic is like running both halves into the wind. They kept our economy going during the toughest of times, and we’re paying it forward by putting their names up in lights. Here’s who we’re taking to the big game.

The prize

We recently announced that we’d be giving away our ad space during Round 8 of the 2021 Toyota AFL Premiership and Round 9 of the 2021 NRL Telstra Premiership next week’s games. Small businesses who won would have their work showcased in the broadcast, banners, big screens and on the hallowed NRL grass. That sort of exposure costs big bucks, reaching millions of fans and living rooms, and we’re making sure it goes to a good place.

The winners

From a barber shop, an avocado-themed tour bus company, tradies, a children’s clothing label and even a trail riding business, 17 small businesses have won a share of more than $1 million worth of Telstra’s premium advertising including space at next week’s AFL and NRL games across the country.  

The 17 successful businesses are:  

NRL

Ace of Blade Barber Shop

(Wynnum, QLD) – Rabbitohs v. Storm

Brite Spark Electrical Services

(Sydney, NSW) – Eels v. Roosters

West Words (Sydney, NSW) – Panthers v. Sharks
Holbrook Bakery (Holbrook, NSW) – Raiders v. Knights
Unico Kitchens (Sydney, NSW) – Tigers v. Titans
Muscle Mat (QLD) – Cowboys v. Broncos
EME Roofing (Sydney, NSW) – Dragons v. Bulldogs
Vegepod (Sydney, NSW) – Sea Eagles v. Warriors

AFL

Animal Land

(Diggers Rest, VIC) – Richmond v. Geelong

Chum Creek Horse Riding & Huts

(Chum Creek, VIC) – Melbourne v. Sydney

The Little Veggie Patch Co.

(Melbourne, VIC) – North Melbourne v. Collingwood

Just Shear

(Yorke Peninsula, SA) – Suns v. St Kilda

TradiePad

(Sydney, NSW) – Giants v. Essendon

Goldie + Ace

(Melbourne, VIC) – Crows v. Port Adelaide

New Style Painting Service

(Perth, WA) – Fremantle v. Brisbane Lions

The Avocado Bus & Mine Movers

(Perth, WA) -Hawthorn v. West Coast

We’ll also be highlighting around 50 other small businesses through our retail stores and on our website to extend our support even further.

These businesses deserve a big plug after an incredibly tough 12 months, and I’m thrilled we can put their names up in lights and showcase them to potential new customers.

Supporting small business with free consultations

I’d like to thank everyone who entered. Everyone who did register interest for one of our new Telstra Business Go Digital Consults, which is still available to Aussie small businesses for free (normally valued at $149 each) for the rest of the year.

A Telstra Small Business Expert will do an over the phone review of how digital your business is, and provide a tailored report and roadmap for you to ‘Go Digital’ including recommendations in the following areas:

  • Get connected helping ensure you’re set up for success with the right tools, devices and connectivity to get and stay online.
  • Engage online – advising on how to engage with customers online (website, social media, search engines, etc.), digital marketing to help boost your online presence, and tracking/managing existing customer relationships.
  • Help stay secure and supported – making sure you have the right tools to reduce the threat of viruses and malware to your business devices and data – plus access to ongoing support.
  • Business Software – offering insights into solutions including tech services, accounting software, security software, CRM software, and more to suit your business.

Our extensive partner network has also come to the party to support SMBs, with the Telstra Business Go Digital Consult unlocking a host of exclusive offers from Small Business Australia, Samsung, Cisco, Spotzer, Facebook and Microsoft.

We’ve also developed an interactive online Go Digital Tool, to help businesses self-assess their digital readiness and receive recommendations.

Congratulations to our winners. We’ll see you on the field.

Other winners

Threesides Marketing; Your Happy Feet Podiatry; Active and Ageless; Deja Vu Emporium; Designed Learning; Examiner Driving School; Flexigen; Hunt Hospitality; Print Storm; RISING KINGS; The Girls & Boys Brigade; The Home Hub Trader; AHR (Alison Hucks Resources); Quality Living and Support Services; Rounding Up; Style Sensation; The Cage Youth Foundation; The Wholesome Gift Box; Sweep Scrub; Blues Glass Shower Screens; Tasmanian Oyster Company; Blind Citizens Australia; Captains Cove; Coad88 Evac Plan; Footscray Community Arts Centre; GM Sound Studios; Marbled Meats; Pickers Retro Haven; Sheen Panel Service; Sign Obsession; SMAART Recruitment; Social Outcome Solutions; Springhill Farm; Stix and Flora; Stopline; Stuck on Stationery; SWiM Communications; The Fitter; The Food Purveyor; The Gifting Guild; The Graffiti Eaters; The Studio Yarra Valley; Wash & Lather Soap Co; Wide Awake Wellness; Active Wellness Spa; Diamond Fitness; Macoda Mattress; Mine Movers

Entertainment |

AFL is back with new ways to watch live in 2021

By Rebecca Haagsma March 18, 2021

After a stop-start year for footy, the AFL is back for 2021. We’re here to help you stay on top of all the games in the 2021 season.

This year’s AFL season will bring 22 matches across 23 rounds, with a rolling fixture set to continue to keep the games as flexible as possible.

The first block of six rounds has been announced, with a number of Thursday night games added to the schedule.

AFL and AFLW codes will feature double headers in rounds one and two, and the first block of the new fixture will conclude with the ANZAC Appeal Round under lights at the MCG on April 25.

How to watch AFL games live in 2021

Earlier in the year, we announced that we’d be changing the way you watch AFL games with us. You can still use the Official AFL Live app for everything you love, from match replays, live scores, highlights, stats and more.

The AFL Live app will also bring with it new features we dreamed up during the off-season, including Augmented Reality team line-ups and new ways to view stats for your favourite club.

And for those who want to watch the games live, Kayo has you covered.

Update, 1 June 2021:Our exclusive $5/mth for 12 months Kayo Basic offer for eligible AFL and NRL live pass customers has expired as of 31 May 2021.

For those who missed out, you can still save $10/mth on Kayo for 12 months. That’s for either $15/mth for Kayo Basic or $25/mth for Kayo Premium for 12 months for Telstra consumer customers, new and returning to Kayo.

After 12 months you’ll roll onto standard subscription fees (currently $25/mth for Kayo Basic & $35/mth for Kayo Premium). Redeem by 31 May 2022.

With these exclusive offers, you’ll be able to catch the action from a line-up of more than 50 of the best international and domestic sports in 2021.

Kayo also takes sports streaming to another level offering multiple sports on multiple screens at once. With features like SplitView on selected devices, you can watch up to four events at once so you don’t miss a minute, even when scheduling conflicts happen for those big games.

We’re excited to hear the roar of the crowds once again, with the power of technology bringing us all closer than ever to the games we love.

Responsible business | Small Business | Tech for good | Telstra News |

Putting businesses who Go Digital up in lights at the footy

By Michael Ackland March 2, 2021

If Australia’s small businesses were footy players, they’d all deserve the Brownlow and the Dally M for how they’ve kept themselves and our economy running over the past year. Now, we want to pay it forward.

Today we’re kicking off around $8.5m worth of support, made up of free one-on-one assistance to help small businesses ‘go digital’ for the rest of the year and (and this is a real kicker) the opportunity to have your business up in lights in front of millions of people at NRL and AFL matches.

We feel this is the perfect way for Telstra to help, and give local businesses priceless exposure at the same time.

Have your business up in lights at the NRL or AFL

Running a business can be a bit like a footy game – really competitive with lots of players to contend with. We want to help level the playing field, by putting businesses up in lights on the field.

We’re giving away our ad space during Round 8 of the 2021 Toyota AFL Premiership season and Round 9 of the 2021 NRL Telstra Premiership. This includes the broadcast, banners, big screen and the NRL grass. It’s exclusive exposure, reaching potentially millions of people, that big businesses pay big bucks for.

17 matches means 17 winners getting national exposure – it doesn’t matter if you’re a tattoo artist or a florist – while another 50 businesses can win advertising spots at their local Telstra retail store, Telstra.com and My Telstra app.

This is our way of giving the backbone of our economy a well-deserved big plug, But that’s not all. We want to help all our small business customers be their best online at the same time.

Go Digital

Our new Telstra Business Go Digital Consult is designed to help your business be its best online, to help meet customer demands and increase your efficiencies, and we’re offering it free (valued at $149 each) to small businesses for the rest of the year.

A Telstra Small Business Expert will do an over the phone review of how digital your business is, and provide a tailored report and roadmap for you to ‘Go Digital’ covering the following areas:

  • Get connected – ensuring you’re set up for success with the right tools, devices and connectivity to get and stay online.
  • Engage online – advising on how to engage with customers online (website, social media, search engines, etc.), digital marketing to help boost your online presence, and tracking/managing existing customer relationships.
  • Help stay secure and supported – making sure you have the right tools to reduce the threat of viruses and malware to your business devices and data – plus access to ongoing support.
  • Business Software – offering insights into solutions including tech services, accounting software, security software, CRM software, and more to suit your business.

Our extensive partner network has also come to the party to support SMBs, with the Telstra Business Go Digital Consult unlocking a host of exclusive offers from Small Business Australia, Samsung, Cisco, Spotzer, Facebook and Microsoft.

We’ve also developed an interactive online Go Digital Tool, to help businesses self-assess their digital readiness and receive recommendations.

How it works

Eligible Telstra small business customers who register interest for a free Telstra Business Go Digital Consult can head to our portal and share a brief description on why they deserve to have their business up in lights go into the running our footy ad space giveaway. Free and easy, because we know you have your hands full.

We’re constantly adding to and evolving our offerings to our small business customers, like our recent partnership with MYOB, because we all want them to thrive.

Entertainment |

We’re evolving the way we deliver live AFL and NRL games

By Rebecca Haagsma February 2, 2021

More screens, more sports, more value – we’re giving Telstra sports fans an unmissable offer.




For nine years, Telstra’s AFL Live Pass and NRL Live Pass have been there for every killer kick, big bounce, tremendous try and glorious goal from the Toyota AFL Premiership and NRL Telstra Premiership. When we forged a path for live streaming sport on your mobile device in 2012, nothing else like it existed at the time.

Now, your favourite movies, TV shows, music, and live sports can be accessed in just a few taps. How and where you enjoy entertainment and your expectations have changed greatly in this time. Aussies have told us they want to watch more diverse content on more screens, especially the telly at home.

While Live Pass has provided a great sporting experience over the years, we are replacing it with Kayo, which has quickly become the premium sports streaming service in Australia, and we’re excited to provide an exclusive offer for you to watch a wider range of sports on your choice of screen.

Update, 1 June 2021: Our exclusive $5/mth for 12 months Kayo Basic offer for eligible AFL and NRL live pass customers has expired as of 31 May 2021.

For those who missed out, you can still save $10/mth on Kayo for 12 months. That’s for either $15/mth for Kayo Basic or $25/mth for Kayo Premium for 12 months for Telstra consumer customers, new and returning to Kayo.

After 12 months you’ll roll onto standard subscription fees (currently $25/mth for Kayo Basic & $35/mth for Kayo Premium). Redeem by 31 May 2022.

With these exclusive offers, you’ll be able to catch the action from a line-up of more than 50 of the best international and domestic sports in 2021.

Kayo also takes sports streaming to another level offering multiple sports on multiple screens at once. With features like SplitView on selected devices, you can watch up to four events at once so you don’t miss a minute, even when scheduling conflicts happen for those big games.

The AFL Live App and NRL Official App will remain powered by Telstra, and will still be the home of all the other features you know and love, including match replays, live scores, highlights, stats, and other great features on the AFL, AFLW and NRL apps.

We continue to be committed to supporting AFL and NRL. In fact, we have recently renewed our partnership with the AFL through to 2024 which also includes making Marvel Stadium in Melbourne one of the most advanced in the world.

For those who have been with us for a while, thank you for helping us drive the revolution of watching live sport on your mobiles.

Like many things at Telstra, we’re honoured that Live Pass laid a foundation of innovation for even better ways to experience the things we love as a nation. And there’s few things Aussies love more than the footy.

Things you need to know about the “$20/month off Kayo for 12 months on us” offer from Telstra

  • Offer available to eligible AFL or NRL Telstra Live Pass customers. Must redeem by 31 May 2021. To be eligible, customers must have redeemed a Telstra AFL or NRL Live Pass service prior to 22 Dec 2020 and maintain that active Telstra service used to redeem it.
  • Must sign up through My Telstra. Kayo standard monthly fees (currently $25/mth for Kayo Basic) apply after offer period unless you change or cancel. One redemption per customer. If you cancel, you cannot restart the offer. Not available in conjunction with any other Kayo offers. Not compatible with third party billing platforms. Telstra billing not available for existing Kayo subscribers on another payment method. Eligible users will receive details of the offer via direct communication from Telstra with instructions on how to take up the offer through Telstra.
  • Customers who have previously purchased an annual subscription to AFL Live Pass or NRL Live Pass will receive a partial refund, depending the term length remaining on their subscription.
  • There is no change to Live Pass for the Netball Live Official App or My Football Live App as a result of this announcement

Things you need to know about the “$10/month off Kayo for 12 months on us” offer from Telstra for Telstra consumer customers

  • Offer available to Telstra consumer customers. Must redeem by 31 May 2021. Must sign up through My Telstra. Kayo standard monthly fees (currently $25/mth for Kayo Basic) apply after offer period unless you change or cancel. One redemption per customer account. If you cancel, you cannot restart the offer. Not available in conjunction with any other Kayo offers. Not compatible with third party billing platforms. Telstra billing not available for existing Kayo subscribers on another payment method.