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Telstra Tracker’s AFL mid-year report card


Posted on July 11, 2019

3 min read

Ever wanted to know if you had it in your legs to compete at the highest level of AFL? Well thanks to the Telstra Tracker, you have a few key benchmarks to aspire to after the first 16 rounds of this year’s premiership.

Thanks to the Telstra Tracker, fans can now get an array of insights that show how much distance their favourite team and players cover, and the speed at which they do it at.

Xavier Duursma is the Power’s running man. Copyright: AFL Photos

By club

When it comes to outright pace, 2017 Premiers Richmond are streets ahead of their competition rivals. Richmond has both the highest number of sprints (4,237) and the longest distance covered at high speed (623.7km) in the competition.

In terms of total distance covered by a team on the paddock to-date, the Sydney Swans lead all comers, clocking up over 4,360kms this season.

Despite coming second-to-last on the competition ladder, no one can question Carlton’s work rate. The Blues are among the best runners in the AFL. They rank second in the League for both total distance covered, and for distance covered at high speed, while they’re seventh for the most sprints.

By player

With the quickest team in this year’s competition, its little wonder the game’s current fastest player hails from Richmond. Half-back flanker Oleg Markov has kept defenders and cameramen alike guessing in 2019, recording a blistering top-speed of 37.40km/h v Collingwood, round two.

Oleg Markov is the AFL’s fastest player. Copyright: AFL Photos

As one of only two players across the competition to top 36km/h, Western Bulldog’s Jason Johannisen has been the second-fastest man in the AFL during the 2019 season, followed in third by West Coast Eagle Jack Petruccelle.

Both the Geelong Cats and West Coast Eagles are well represented at the pointy-end of the game’s fast-men, with three each in the top-ten.

It’s no surprise best and fairest Cat Mark Blicavs is their best runner. Copyright: AFL Photos

When it comes to the game’s marathon-men, West Coast’s Andrew Gaff’s effort against the Crows is the most territory covered in a match by any player this season, logging 17.6kms. It’s Gaff’s teammate Josh Smith however that tops the mid-year report card for most distance covered on average per game, running 15.63kms, and edging North Melbourne’s Ben Brown by just 100 metres!

Smith has only played twice this year, which could inflate his numbers a touch, but there is no denying the ex-Pie is the Eagles’ aerobic king after winning the time trial and Yo-Yo tests pre-season.

Stream AFL

Get free access to stream every match of the 2019 Toyota AFL Premiership Season live, fast and data-free in the AFL Live Official App.

Plus get:

  • On-demand full match replays from 2012 onwards
  • AFL TV for exclusive panel shows, highlight packages and more
  • Special coverage of the 2019 Charles Brownlow Medal and more
  • Premium stats – including live stats as the coaches see it
  • Real-time player and team insights on the Telstra Tracker
  • Worth $99.99

*Data accuracy may be impacted by factors including loss of match day connection to GPS, GPS positional inaccuracy, hard knocks to the player device and difference in live data rates at venues.

26 games, four sports, one massive week of streaming


Posted on April 24, 2019

4 min read

Our biggest ever year of sports streaming is off and running, and for the first time we have matches from the AFL, NRL, Netball and Hyundai A-League playing over one chock-a-block week of sporting goodness.

Until now, the AFL, NRL, Netball and Hyundai A-League seasons hadn’t overlapped, but with the commencement of the Suncorp Super Netball season this week, we finally have all four up and running (and jumping and kicking and passing!) thanks to Telstra Live Pass.

Beginning with Wednesday’s match between Richmond and Melbourne in the AFL, and ending with the final match of the A-League home-and-away season between Perth and Wellington on Sunday the 28th, Telstra will for the first time stream all four sports via the Live Pass and official apps. That’s a total of 26 matches, with total plays across our four official apps expected to top 5 million views.

Telstra TV customers who download the official Netball Live app have even more reason to celebrate, with two live and exclusive matches streamed each week from the Suncorp Super Netball series.

We all lead busy lives, so sometimes getting out to a game or gaining control of the family TV remote control can be pretty difficult, that’s why we’re committed to bringing you the very best of Australian sport live, fast, and data-free wherever you may be.

A wide brown land deserves a wide choice in sports, so if Australia’s premier men’s and women’s domestic football and netball on your mobile isn’t enough, then Kayo has you covered. Just tell Kayo your favourite teams and you’ll get a never-ending stream of live and on-demand action on any device in your house, and of course on Telstra TV. There’s over 50 sports including AFL, NRL, Cricket, Football, Rugby Union, Motorsports, Basketball, Tennis and much more live or on-demand.

Exclusive to Telstra, you can even get up close and personal with your favourite sports with 2 months of Kayo Basic for just $5.* If you’re an existing Telstra customer, you can add it to your Telstra bill.

Throughout this year, every match of the AFL Premiership, Hyundai A-League, Suncorp Super Netball Series and NRL Telstra Premiership (excluding Grand Final) plus a number of other selected tournaments and matches will be streamed on the sporting apps over our network for those with a Live Pass subscription, giving you access to an unprecedented number of premier men’s and women’s international and domestic sport.

Last year, we streamed 670 matches to fans hungry to keep on top of the action; this year, we plan on bringing fans around 850 matches. You’re welcome – just don’t forget to charge your phone!

Since 2012, we’ve used world-class technology to go beyond just sponsorship, streaming our first ever match over Australia’s largest mobile network to become a genuine technology partner of the AFL, NRL, Netball Australia, and Football Federation Australia – and we streamed over 700 million minutes of sport during the 2018 season.

Eligible Telstra customers can use the official mobile apps of the AFL, NRL, Netball Australia and FFA to stream their favourite matches live, fast and data-free, unlocking $329 in value from their service. Non-Telstra customers can still get in on the action, with a number of subscriptions beginning at $2.99 a week, and other options available for monthly or annual passes.

We know that the thrill of cheering on from the stands can’t be replicated, too; that’s why with Telstra Thanks, we give customers access to discounted tickets to all these sports, from as little as $8 for juniors and $20 for adults, with other offers available from time to time like 2 for 1 tickets.

If you’re looking for something to do with friends or family this week, we have 26 reasons why you should choose to watch Australia’s best athletes, with thanks to Australia’s best network. If that doesn’t fill up time over the Easter break, then we don’t know what will.

* Monthly subscription, $25/mth after offer period.

A new partnership with AFL players to grow the game

Telstra News Entertainment

Posted on June 4, 2018

4 min read

Today, we held a joint press conference with the AFL Players’ Association, in partnership with the AFL, to announce a new player agreement to cross-promote the national competition and Telstra’s services that enhance fans’ access to AFL content.

The landmark deal, believed to be the first of its kind involving a sports league, players’ association and commercial partner, covers the entire AFL playing group and forms part of the AFL and Telstra’s digital rights agreement, which runs to 2022.

Telstra and the AFL will work with the players to generate digital content and facilitate player appearances to give fans more insight and access to their favourite players. This will include hosting AFL player content onto the combined, official AFL and Telstra digital network.

Gillon McLachlan, AFL CEO, said: “We’re always exploring new ways to innovate our game with Telstra. Footy fans want to connect with the game, their clubs and, most importantly, with the players. We want to bring fans and players closer together.” said Mr McLachlan.

Paul Marsh, AFL Players’ Association CEO, said: “This partnership demonstrates the players’ commitment to working with the AFL and its partners to identify new ways to strengthen the industry and grow the game. Over the next five years, AFL players aim to enhance the fan experience by creating new, interesting and engaging content for everyone to enjoy.”

“Every AFL player will benefit from the partnership, including through greater contributions into the player retirement scheme.” Mr Marsh said.

In addition to Telstra customers enjoying mobile streaming of every AFL game live, fast and data-free, the new agreement with the AFL Players’ Association ensures:

  • Every AFL player is available to create digital content that will be shared with footy fans.
  • 50 star players from all AFL clubs across Australia will be selected based on their profile and influence, to become Telstra Ambassadors. The 50 players will appear throughout the year at new, local Telstra store openings and participate in community events, such as coaching clinics, and exclusive meet and greet opportunities with fans.

We’ll work closely with the AFL, AFL Players’ Association and AFL players to create engaging social media content for fans and exclusive moments for Telstra customers to connect with their AFL heroes in the virtual, and real world.

We already play a big role in bringing Australians closer to the game through the AFL Live Official App. This new agreement takes our involvement and commitment to the AFL to a new level.

We want to open a new door to give our customers the chance to get to know the personalities involved in our great game so they can build deeper connections with their favourite players, and understand and experience the hard work, dedication and fun these incredible athletes have in their lives on and off the field.

Telstra’s close and successful partnership with the AFL since 2002 has seen the creation of the AFL Live Official App, which has grown to become Australia’s leading digital sports app and the Telstra Media AFL Digital Network.

According to the latest April 2018 Nielsen Digital Ratings, the AFL Network has set a new record for unique audience (UA) reach. The network audience is up 11 per cent on March 2018 to 4.24 million UAs. April’s result is also up 4 per cent on the 2017 season and 2 per cent greater than the previous record set back in August 2017.

Driving this growth is the AFL Live Official App, while the AFL Club Network also had a great month and continues to drive growth. The AFL Live Official App for Apple and Android devices maintains the #1 sports app ranking and overall, Telstra Media AFL Digital Network maintains the #1 ranked sports entity in Australia.

L to R: Paul Marsh, CEO AFL Players’ Association; Joe Pollard, Group Executive Media and Chief Marketing Officer, Telstra; Gill McLachlan, CEO AFL; Sam Docherty, Carlton player and Vice President AFL Players’ Association.

Tags: AFL, sport,

Talking footy, with Amazon Alexa’s new AFL skill


Posted on April 12, 2018

3 min read

When you’re watching your footy team play, it’s often hard to look away.

Hands-free speakers let you turn your home into an automated, voice-activated hub, and with the launch of our new Alexa AFL skill, now you don’t have to look away to get deeper information about your favourite team, players or the game you love.

Alexa is Amazon’s voice service and the brain behind millions of devices like the Amazon Echo.  Alexa provides capabilities, or skills, that enable you to create a more personalised voice experience.

The Amazon Alexa Skill API allows third party partners (like Telstra and the AFL) to build voice experiences that tap into the power of Alexa. These experiences are called “Alexa skills”, skills essentially enable Amazon’s voice assistant to connect to hardware and software to perform certain tasks.

To launch the AFL skill, once enabled on the device, it is as simple as asking, “Alexa, ask AFL who the Hawks play next?” or “Alexa, ask AFL who’s on top of the ladder?”. 

You can then ask Alexa a range of questions about your team and the AFL. For example, ask “when are the Bombers and the Tigers playing next?” and it will respond with specific details like, “Bombers are playing Tigers at 7:25 pm on 2 June in round 11 at Docklands Stadium.”

The AFL skill is currently active with information about:

  • 2018 fixtures
  • The AFL Ladder
  • Historical scores; and
  • Latest news.

Some of the new functionality being developed also includes live stats like:

  • Player rating,
  • Goals,
  • Disposals; and
  • AFL Fantasy points.

The cool part about this is the fact that fans can be watching the game at home, and ask the Alexa skill, “How many goals has Buddy Franklin kicked?”, or “How many disposals has Dustin Martin had?” and the device will be able to answer these questions in real time.

We are also constantly adding new terminology like common nicknames for players so fans can ask colloquial questions like:

“How many tackles has Dusty had?”

“How many kicks has Hodgey had?”

“How many Fantasy points does Nic Nat have this round?”

Fans can also stay up-to-date on their favorite club’s news by enabling one of the Flash Briefing Skills. Each AFL club has a skill, and once enabled, Alexa will play updated news headlines when you ask, “Alexa, what’s my Flash Briefing” or “Alexa, what’s in the news?”

But it doesn’t stop there. What’s really exciting is that along with Alexa’s answer, the device can now offer follow up questions like, “do you want to know the score when these teams last played?”

This two-way conversation with AFL fans opens up some amazing opportunities and truly puts us at the edge of how technology is evolving in the home with voice control here in Australia.

When tech and AFL come together it’s a fanatic’s fantasy


Posted on March 22, 2018

3 min read

While footy has been back on our screens for a few weeks now with the AFLW competition, as the clock ticks towards round one of the men’s, AFL Fantasy fans are getting ready to compete in the ultimate test of footy knowledge and skill.

And at Telstra – where we build the Official AFL Fantasy App – we’ve also been busy creating another product for those fanatical fans, the ones who spend a big chunk of the week analysing player stats and performance metrics.

AFL Stats Pro is a brand new stats and video based product that allows you to discover, compare and watch highlights of your favourite AFL players to give you an edge in your tips or in your AFL Fantasy team (plus even more for Telstra customers)!

Just as AFL Fantasy pits mate against mate, AFL Stats Pro can pit player against player based on the most comprehensive range of metrics available yet. Allowing you to compare statistics of players head-to-head – or up to five players if you’re a Telstra mobile customer.

And for Telstra customers, you can watch every player’s video highlights, choosing between a shortened highlights package, or a longer version with every player interaction from a match.

Taking a fan-first approach, design thinking was front and centre in the product build and we began by carrying out user research amongst AFL fans to gauge their appetite for a stats and video product.

Go pro with your AFL Fantasy, on the go

The Official 2018 AFL Fantasy App has been redesigned for 2018. We’ve built the new version of the app to highlight simplicity, and give fans the chance to stay across all their fantasy movements on the go.

Within the app you can do all of the following and more:

• Register to play both Classic and Draft on the one account.
• Setup and manage your team (This update includes live drafting and draft team management in the app).
• Create and join leagues and invite your mates to play.
• Follow your team on the go with live up-to-date scores for every game.

For AFL Fantasy Draft we have improved the user journey to make it simpler and more intuitive in 2018. We have built new draft screens to improve the process and included all the stats and information that you need to make those crunch-time decisions.

Download the app now in the App Store or Play Store for your chance to WIN great prizes and take on your mates.

2018 AFL Fantasy classic promotion permit numbers:
– NSW: LTPS/18/21305
– ACT: TP 18/00052
– SA: T18/43