Entertainment |

Live AFL games are back in the AFL app through Kayo

By Campbell Simpson June 30, 2022

For over a decade, Telstra’s Live Pass apps were there for every killer kick, big bounce, tremendous try and glorious goal. When we forged a path for live streaming sport on your mobile device way back in 2012, nothing else like it existed at the time. Now in 2022, we’re bringing live AFL streaming back to the AFL app.

Last year, streaming live AFL matches moved from via our Live Pass apps to Kayo – the premium sports streaming service for Aussies. Telstra Plus members can get a discount on Kayo, and it’s the place to find wall-to-wall coverage of all your sporting favourites like the AFL and NRL, Formula 1, Netball and Supercars championships.

Today, we have some even better news – you can now stream live AFL games through Kayo in the AFL app, so you can watch the weekend’s games in the same place as you get all of your news, stats, match replays and highlights.

If you have a current Kayo subscription, you can tap the ‘watch live’ button in your AFL app and after you log in with your Kayo account once, you’ll be able to stream the footy live through your phone in the same place as you check your team’s scores.

Now, there are a couple of caveats – since the AFL app is meant for footy fans on the go, live streaming is only available on mobiles and not tablets. If you’re looking for a bigger screen, we’d recommend kicking back in front of the telly. Streaming through the AFL app also counts against your mobile data allowance these days, but our mobile plans have come a long way since 2012 when we’d barely even launched 4G!

We’ve come a long way since the early days of Live Pass and the start of the AFL Live Official App and NRL Official App. We love the footy in all its codes, we’re proud of our ongoing AFL partnership to 2024, and we’re as pleased as punch to get live AFL streaming back in the AFL app.

For those who have been with us for a while, thank you for helping us drive the revolution of watching live sport on your mobiles. If you’re new, we hope you like what we’ve built over the last decade or so, and we can’t wait to show you more in the future.

Small Business | Telstra News |

We’re giving these small businesses some big plugs

By Jeremy Nicholas May 2, 2022

After a tough couple of years for Australia’s small businesses, we are giving a few of them a well-deserved plug.

Earlier in March, we kicked off our Telstra Big Plugs for Small Business competition, giving away our ad space during Round 8 of the 2022 Toyota AFL Premiership and Round 9 of the 2022 NRL Telstra Premiership.

From comic book stores and pet groomers to driving schools and disability services, 17 small businesses from across Australia will get a big plug at the nation’s biggest football stadiums in a takeover of Telstra’s advertising space.

The winning small businesses will have their business showcased on the big screen, the signage, and even on the broadcast, helping them to reach millions of fans and living rooms. It’s unrivalled exposure and we’re excited that it’s going to a bunch of great people and their businesses.

Now, say hello to our winners

Keep an eye out for them this week at Round 8 of the 2022 Toyota AFL Premiership season, and Round 9 of the 2022 NRL Telstra Premiership – or find out more about the incredible work each business does below.

NRL winners

XtremeCARE Australia Indigenous Disability Services
XtremeCARE is a culturally safe and appropriate NDIS service provider, supporting Indigenous people living with a disability.

Sail Safari
Sail Safari offers a variety of experiences from a full ‘learn to sail’ adventure to a relaxed cruise.
Monster Homes (Aus)
Building homes with custom solutions to suit lifestyle and budget.
A natural light photographer based in Western Sydney, with 15 years of experience capturing connections within families and preserving those moments forever.
Impact Comics
Your favourite place for comics, graphic novels, manga, collectables, and so much more!
Pontifex Jewellers
Your local trustworthy jeweller that has been serving the Sutherland & St George Community for 39 years. We offer a large range of services including Custom jewellery design, remakes and repairs.
Kensington Kitchens
A family business, Kensington Kitchens & Bathrooms has been providing
exceptional kitchen and bathroom renovations since 1979.
Wakehurst Golf Club
Wakehurst Golf Club is a challenging par 72 course situated amongst a unique bushland setting overlooking Manly Dam and surrounding districts, allowing an opportunity to escape the activity of everyday life.

AFL winners

Life in Action: Exercise Physiology
The Team of Accredited Exercise Physiologists at Life in Action deliver exercise and physical activity services to clients in the Northwestern suburbs of Melbourne, catering to all ages, needs and abilities, to assist with the prevention, treatment and recovery from musckuloskeletal injuries and illnesses.
Clean Windows 4 You
Excellent Window Cleaning with Exceptional Service.
Kangaroo Island Fishing Adventures
South Australia’s Premier Fishing Charter
Shep’s School of Driving
Shep’s School of Driving provides each student and their family with a safe path to driving and solid foundation of road skills and safety.
Waterboy is a Fair Dinkum solar submersible pump that pumps water wherever the sun shines!
Barunah Plains
Weddings, accommodation and corporate functions, Barunah Plains provides exclusive use to create your unique experience.
Ballarat Cranes
Over 25 years of Safe, Reliable Crane Hire & Rigging servicing the Western District.
Masters Pet Grooming
Luxury is the bare minimum; we put the needs of your much-loved dog first.
Flash Me Photobooths
We are a family owned and operated Photobooth hire business, committed to provide an exceptional service for your event and premium Photobooth experience.
Business and Enterprise | Telstra Vantage™ |

Preserving AFL history: from decaying film to digital file

By Andreas Eriksson October 6, 2021

The AFL has one of the largest sports video archive collection in the world. Some videos date back to the 1909 Grand Final where South Melbourne beat Carlton. How do you preserve and share such a piece of history with the world?

For many years, the AFL had been storing its video archive on physical tapes and film canisters locked in temperature-controlled vaults. The physical nature of the ageing, delicate and fragile tapes and films, and the manual content retrieval process was a significant risk to these national treasures.

There was a big problem with this –

  • Managing the video archive was inefficient and relied on skilled technicians to access the vision. The short life of the physical tapes meant the AFL could eventually end up losing footage forever.
  • Distribution and reproduction of tape footage as short clips and stories was challenging as it was not scalable for digital consumption in multiple video formats.

With each match taking up around 120GB of storage (up to nine matches are played every week, creating over 1TB of data) plus additional non-match content, the AFL’s ever-expanding catalogue is an issue that grows bigger day by day.

Telstra Purple and Telstra Broadcast Services banded together with Telstra’s Strategic Collaboration Agreement with Amazon Web Services (AWS) to take on the challenge.

The AFL engaged Telstra to digitise the video archive catalogue. The objective was to digitise the on-premises videotapes and film and migrate them to AWS so that the archives can be searched and retrieved easily, on-demand.

Bringing Telstra Purple’s expertise to the game

The first phase of the project began with digitising the tapes with DAMsmart, who specialise in audio-visual digitisation. The tapes were securely transported and prepared for AV extraction and saved as high-quality digital files.

Using AWS Snowball (a petabyte-scale data transport service), around 500 TB of extracted digital video footage was uploaded and stored using Amazon’s Simple Storage Service (S3).

Telstra Purple configured the AWS cloud services for AFL to manage their digital video archive. It also implemented a media asset management (MAM) platform, Dalet Flex, so that AFL could meet its on-demand and multi-platform distribution requirements.

Telstra Broadcast Services provided an end-to-end Platform-as-a-Service solution to the AFL, bringing together all aspects of the Digitisation, and the connectivity to support the MAM platform hosted on AWS.

This solution helps the AFL to address the risk of losing their assets due to ageing and physical damages to tapes, frees up infrastructure which was used as vaults for storing these tapes and automates the content search and retrieval process.

With on-demand archive clip request workflow and metadata, the AFL can reproduce and redistribute some of the best moments in the sport’s history for richer digital and social engagement. It also enables the AFL to grow the sport by bringing the rich history of the game to a global audience

Small Business |

Small business on the big stage: here’s who’s going up in lights at the footy 

By Michael Ackland April 30, 2021

Running a small business during the pandemic is like running both halves into the wind. They kept our economy going during the toughest of times, and we’re paying it forward by putting their names up in lights. Here’s who we’re taking to the big game.

The prize

We recently announced that we’d be giving away our ad space during Round 8 of the 2021 Toyota AFL Premiership and Round 9 of the 2021 NRL Telstra Premiership next week’s games. Small businesses who won would have their work showcased in the broadcast, banners, big screens and on the hallowed NRL grass. That sort of exposure costs big bucks, reaching millions of fans and living rooms, and we’re making sure it goes to a good place.

The winners

From a barber shop, an avocado-themed tour bus company, tradies, a children’s clothing label and even a trail riding business, 17 small businesses have won a share of more than $1 million worth of Telstra’s premium advertising including space at next week’s AFL and NRL games across the country.  

The 17 successful businesses are:  


Ace of Blade Barber Shop

(Wynnum, QLD) – Rabbitohs v. Storm

Brite Spark Electrical Services

(Sydney, NSW) – Eels v. Roosters

West Words (Sydney, NSW) – Panthers v. Sharks
Holbrook Bakery (Holbrook, NSW) – Raiders v. Knights
Unico Kitchens (Sydney, NSW) – Tigers v. Titans
Muscle Mat (QLD) – Cowboys v. Broncos
EME Roofing (Sydney, NSW) – Dragons v. Bulldogs
Vegepod (Sydney, NSW) – Sea Eagles v. Warriors


Animal Land

(Diggers Rest, VIC) – Richmond v. Geelong

Chum Creek Horse Riding & Huts

(Chum Creek, VIC) – Melbourne v. Sydney

The Little Veggie Patch Co.

(Melbourne, VIC) – North Melbourne v. Collingwood

Just Shear

(Yorke Peninsula, SA) – Suns v. St Kilda


(Sydney, NSW) – Giants v. Essendon

Goldie + Ace

(Melbourne, VIC) – Crows v. Port Adelaide

New Style Painting Service

(Perth, WA) – Fremantle v. Brisbane Lions

The Avocado Bus & Mine Movers

(Perth, WA) -Hawthorn v. West Coast

We’ll also be highlighting around 50 other small businesses through our retail stores and on our website to extend our support even further.

These businesses deserve a big plug after an incredibly tough 12 months, and I’m thrilled we can put their names up in lights and showcase them to potential new customers.

Supporting small business with free consultations

I’d like to thank everyone who entered. Everyone who did register interest for one of our new Telstra Business Go Digital Consults, which is still available to Aussie small businesses for free (normally valued at $149 each) for the rest of the year.

A Telstra Small Business Expert will do an over the phone review of how digital your business is, and provide a tailored report and roadmap for you to ‘Go Digital’ including recommendations in the following areas:

  • Get connected helping ensure you’re set up for success with the right tools, devices and connectivity to get and stay online.
  • Engage online – advising on how to engage with customers online (website, social media, search engines, etc.), digital marketing to help boost your online presence, and tracking/managing existing customer relationships.
  • Help stay secure and supported – making sure you have the right tools to reduce the threat of viruses and malware to your business devices and data – plus access to ongoing support.
  • Business Software – offering insights into solutions including tech services, accounting software, security software, CRM software, and more to suit your business.

Our extensive partner network has also come to the party to support SMBs, with the Telstra Business Go Digital Consult unlocking a host of exclusive offers from Small Business Australia, Samsung, Cisco, Spotzer, Facebook and Microsoft.

We’ve also developed an interactive online Go Digital Tool, to help businesses self-assess their digital readiness and receive recommendations.

Congratulations to our winners. We’ll see you on the field.

Other winners

Threesides Marketing; Your Happy Feet Podiatry; Active and Ageless; Deja Vu Emporium; Designed Learning; Examiner Driving School; Flexigen; Hunt Hospitality; Print Storm; RISING KINGS; The Girls & Boys Brigade; The Home Hub Trader; AHR (Alison Hucks Resources); Quality Living and Support Services; Rounding Up; Style Sensation; The Cage Youth Foundation; The Wholesome Gift Box; Sweep Scrub; Blues Glass Shower Screens; Tasmanian Oyster Company; Blind Citizens Australia; Captains Cove; Coad88 Evac Plan; Footscray Community Arts Centre; GM Sound Studios; Marbled Meats; Pickers Retro Haven; Sheen Panel Service; Sign Obsession; SMAART Recruitment; Social Outcome Solutions; Springhill Farm; Stix and Flora; Stopline; Stuck on Stationery; SWiM Communications; The Fitter; The Food Purveyor; The Gifting Guild; The Graffiti Eaters; The Studio Yarra Valley; Wash & Lather Soap Co; Wide Awake Wellness; Active Wellness Spa; Diamond Fitness; Macoda Mattress; Mine Movers

Nic Naitanui of the Eagles in action during the 2020 AFL Round 07 match between the Fremantle Dockers and the West Coast Eagles at Optus Stadium on July 19, 2020 in Perth, Australia. (Photo by Daniel Carson/AFL Photos)
Entertainment |

AFL is back with new ways to watch live in 2021

By Rebecca Haagsma March 18, 2021

After a stop-start year for footy, the AFL is back for 2021. We’re here to help you stay on top of all the games in the 2021 season.

This year’s AFL season will bring 22 matches across 23 rounds, with a rolling fixture set to continue to keep the games as flexible as possible.

The first block of six rounds has been announced, with a number of Thursday night games added to the schedule.

AFL and AFLW codes will feature double headers in rounds one and two, and the first block of the new fixture will conclude with the ANZAC Appeal Round under lights at the MCG on April 25.

How to watch AFL games live in 2021

Earlier in the year, we announced that we’d be changing the way you watch AFL games with us. You can still use the Official AFL Live app for everything you love, from match replays, live scores, highlights, stats and more.

The AFL Live app will also bring with it new features we dreamed up during the off-season, including Augmented Reality team line-ups and new ways to view stats for your favourite club.

And for those who want to watch the games live, Kayo has you covered.

Update, 1 June 2021:Our exclusive $5/mth for 12 months Kayo Basic offer for eligible AFL and NRL live pass customers has expired as of 31 May 2021.

For those who missed out, you can still save $10/mth on Kayo for 12 months. That’s for either $15/mth for Kayo Basic or $25/mth for Kayo Premium for 12 months for Telstra consumer customers, new and returning to Kayo.

After 12 months you’ll roll onto standard subscription fees (currently $25/mth for Kayo Basic & $35/mth for Kayo Premium). Redeem by 31 May 2022.

With these exclusive offers, you’ll be able to catch the action from a line-up of more than 50 of the best international and domestic sports in 2021.

Kayo also takes sports streaming to another level offering multiple sports on multiple screens at once. With features like SplitView on selected devices, you can watch up to four events at once so you don’t miss a minute, even when scheduling conflicts happen for those big games.

We’re excited to hear the roar of the crowds once again, with the power of technology bringing us all closer than ever to the games we love.