A change of ‘MooD’ for live streaming as this world first technology helps avoid the “thousand dollar screen and ten cent stream” outcome.
With the explosion in real time consumption of mobile video streaming being driven by major events and sports, there is an emerging threat to the performance of mobile networks as peak demand may swamp network cell capacity.
The use of LTE-Broadcast technology changes the underlying efficiency of live video delivery as each cell can now support an unlimited number of users watching the same content with improved overall quality. To date though, LTE-B technology has required that a dedicated part of each cell’s capacity be set aside for broadcasting. This had made the LTE-B business case harder to prove in for lower streaming demand rates.
This has now changed as Telstra and our partners have enabled the world’s first implementation of the Multicast Operation on Demand (MooD) feature whereby cells in the network only need to configure for LTE-B when there are multiple users watching the same content.
This combined with the Service Continuity feature allows mobile users to move around the network seamlessly between cells configured for LTE-B and those which are not.
Earlier this year we announced our intention to enable LTE-Broadcast (LTE-B) across our entire mobile network in 2018. With MooD and service continuity we are one step closer to that goal as we head into another year of major growth in sporting content demand.
Supported by technology partners Ericsson and Qualcomm, Telstra has now delivered world first capability to ensure LTE-B can be delivered as efficiently as possible.
Service Continuity will allow devices to transition in and out of LTE-B coverage areas without interruption. For instance, you might be at a music festival streaming an event on your phone but need to leave the venue and make your way back home (where LTE-B is not in use). Service Continuity means you can continue to watch the stream and the transition will be seamless – even though you have the left the broadcast area.
Taking that a step further, MooD allows the network to determine how many LTE-B compatible devices in any given area are consuming the same content. MooD then intelligently activates or deactivates LTE-B, ensuring the mobile network is as efficient as possible in that location.
For example, if a die-hard football fan is streaming a match we will likely service that one user with unicast, as that is the most efficient way of delivering the content. However if more users in the same cell decide to watch the match, MooD makes the decision automatically as to whether it is more efficient to service those users by switching the stream to broadcasting instead of individual unicast streams.
With the ever growing demand for data and video, these enhanced LTE-B capabilities will enable Telstra to deliver streaming and data services seamlessly and at scale but continue to provide a greater quality of experience for our customers.