Running a small business during the pandemic is like running both halves into the wind. They kept our economy going during the toughest of times, and we’re paying it forward by putting their names up in lights. Here’s who we’re taking to the big game.

The prize

We recently announced that we’d be giving away our ad space during Round 8 of the 2021 Toyota AFL Premiership and Round 9 of the 2021 NRL Telstra Premiership next week’s games. Small businesses who won would have their work showcased in the broadcast, banners, big screens and on the hallowed NRL grass. That sort of exposure costs big bucks, reaching millions of fans and living rooms, and we’re making sure it goes to a good place.

The winners

From a barber shop, an avocado-themed tour bus company, tradies, a children’s clothing label and even a trail riding business, 17 small businesses have won a share of more than $1 million worth of Telstra’s premium advertising including space at next week’s AFL and NRL games across the country.  

The 17 successful businesses are:  


Ace of Blade Barber Shop

(Wynnum, QLD) – Rabbitohs v. Storm

Brite Spark Electrical Services

(Sydney, NSW) – Eels v. Roosters

West Words (Sydney, NSW) – Panthers v. Sharks
Holbrook Bakery (Holbrook, NSW) – Raiders v. Knights
Unico Kitchens (Sydney, NSW) – Tigers v. Titans
Muscle Mat (QLD) – Cowboys v. Broncos
EME Roofing (Sydney, NSW) – Dragons v. Bulldogs
Vegepod (Sydney, NSW) – Sea Eagles v. Warriors


Animal Land

(Diggers Rest, VIC) – Richmond v. Geelong

Chum Creek Horse Riding & Huts

(Chum Creek, VIC) – Melbourne v. Sydney

The Little Veggie Patch Co.

(Melbourne, VIC) – North Melbourne v. Collingwood

Just Shear

(Yorke Peninsula, SA) – Suns v. St Kilda


(Sydney, NSW) – Giants v. Essendon

Goldie + Ace

(Melbourne, VIC) – Crows v. Port Adelaide

New Style Painting Service

(Perth, WA) – Fremantle v. Brisbane Lions

The Avocado Bus & Mine Movers

(Perth, WA) -Hawthorn v. West Coast

We’ll also be highlighting around 50 other small businesses through our retail stores and on our website to extend our support even further.

These businesses deserve a big plug after an incredibly tough 12 months, and I’m thrilled we can put their names up in lights and showcase them to potential new customers.

Supporting small business with free consultations

I’d like to thank everyone who entered. Everyone who did register interest for one of our new Telstra Business Go Digital Consults, which is still available to Aussie small businesses for free (normally valued at $149 each) for the rest of the year.

A Telstra Small Business Expert will do an over the phone review of how digital your business is, and provide a tailored report and roadmap for you to ‘Go Digital’ including recommendations in the following areas:

  • Get connected helping ensure you’re set up for success with the right tools, devices and connectivity to get and stay online.
  • Engage online – advising on how to engage with customers online (website, social media, search engines, etc.), digital marketing to help boost your online presence, and tracking/managing existing customer relationships.
  • Help stay secure and supported – making sure you have the right tools to reduce the threat of viruses and malware to your business devices and data – plus access to ongoing support.
  • Business Software – offering insights into solutions including tech services, accounting software, security software, CRM software, and more to suit your business.

Our extensive partner network has also come to the party to support SMBs, with the Telstra Business Go Digital Consult unlocking a host of exclusive offers from Small Business Australia, Samsung, Cisco, Spotzer, Facebook and Microsoft.

We’ve also developed an interactive online Go Digital Tool, to help businesses self-assess their digital readiness and receive recommendations.

Congratulations to our winners. We’ll see you on the field.

Other winners

Threesides Marketing; Your Happy Feet Podiatry; Active and Ageless; Deja Vu Emporium; Designed Learning; Examiner Driving School; Flexigen; Hunt Hospitality; Print Storm; RISING KINGS; The Girls & Boys Brigade; The Home Hub Trader; AHR (Alison Hucks Resources); Quality Living and Support Services; Rounding Up; Style Sensation; The Cage Youth Foundation; The Wholesome Gift Box; Sweep Scrub; Blues Glass Shower Screens; Tasmanian Oyster Company; Blind Citizens Australia; Captains Cove; Coad88 Evac Plan; Footscray Community Arts Centre; GM Sound Studios; Marbled Meats; Pickers Retro Haven; Sheen Panel Service; Sign Obsession; SMAART Recruitment; Social Outcome Solutions; Springhill Farm; Stix and Flora; Stopline; Stuck on Stationery; SWiM Communications; The Fitter; The Food Purveyor; The Gifting Guild; The Graffiti Eaters; The Studio Yarra Valley; Wash & Lather Soap Co; Wide Awake Wellness; Active Wellness Spa; Diamond Fitness; Macoda Mattress; Mine Movers