Search Results

Share Article:

Facebook Twitter Linkedin Mail

Seeding the clouds for a perfect storm

Tech and Innovation

Posted on June 17, 2013

2 min read

A friend was telling me the other day about a company who developed a technology for cloud seeding. With my brain being wired to think about cloud as ‘cloud computing’, she immediately pointed out that she was talking about real clouds – the ones out there in the sky…

But that got me thinking how the industry players ‘seed’ the ‘IT clouds’? How can we drive adoption of cloud services so businesses and their customers can benefit from the advantages of cloud?

There are few methods in real cloud seeding technology. Two of the common ones are static cloud seeding and dynamic cloud seeding.

Continuing with the analogy to the IT world, we can view the static method as the evolutionary path and the dynamic method as the revolutionary path:

  • Evolutionary – build cloud computing environments that are as similar as possible to the business internal IT environments and gradually migrate workloads and applications, allowing them to function in a similar way just on infrastructure that happens to reside somewhere else and be managed by someone else.
  • Revolutionary – build cloud computing environments that meet the needs and scale of newly developed services and applications- ones that are developed ground up based on cloud architecture (with resilience built in the software rather than the infrastructure).

Some cloud providers in the market are taking the Evolutionary path and some the Revolutionary path currently addressing different customer needs and target customers i.e. developers Vs small businesses Vs enterprises. All these solutions are currently complementing each other and are ‘seeding’ the market with some, but relatively limited overlap.

Over time, as the newly created applications will become mainstream and the traditional IT applications migrate to the cloud the competition between the cloud providers will intensify and the overlap across the type of customers and workloads they address will increase.

Gartner is predicting that Australian public cloud growth will outpace the global average in 2013 (23% vs. of 19%) and will reach US$5.2 billion in spend by 2016. With demand growing and the evolutionary and revolutionary paths starting to converge, are we preparing for a perfect storm?

Tags: innovation,