Say hello to the new mobile face of Telstra.com
Posted on October 28, 2011
2 min read
It’s no secret that many of us are time poor and relying more and more on the internet to help manage our busy lives. At the same time, smartphones are increasingly challenging PCs as the preferred way to access certain internet content.
According to the Telstra Nielsen Smartphone Index, 46% of Australians own a smartphone and 90% of you have accessed the internet from your device, with 61% of you doing so daily.
Interestingly, home is the most popular environment where Australians use their smartphones to access the internet, with 86% of smartphone users having done so (commuting is the second most popular environment with 59%).
At Telstra we recognise this growing need for you to perform simple tasks from your phone, and today I’m pleased to announce a new mobile version of Telstra.com, specifically optimised for smartphones, to help you connect with Telstra more easily.
We’ve made these improvements because you told us you found it difficult to navigate Teltra.com from your mobile and that experiencing the full screen” meant there was way too much pinching, zooming and scrolling going on.
So, from today you’ll see a simplified “front door” when you visit Telstra.com from your mobile that offers quick access to the most-used self-service options, straight from the home page and only one click away. We hope you agree it’s a much better experience.
The new site makes paying a bill, recharging your pre-paid credit, locating a Telstra store and making a store appointment significantly easier from your Telstra mobile.. We’re also providing quick access to Telstra’s 24-hour customer support on Twitter and CrowdSupport™ so you have assistance when you need it.
This change is just one of many improvements we’re making to the mobile experience to ensure we’re giving you a convenient way to perform simple routine tasks whenever you want.
It is also just the first step with many additions to the new mobile site already slated.
So check out the new site by visiting Telstra.com on your mobile and save it to your bookmarks. As always, we’d love to know how you find the experience so we invite you to leave a comment below or share your feedback on our feedback site.
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