Australians know how to bring in the New Year.
And whether it is watching the amazing fireworks displays we see across the country, parties with friends and family, a night out on the town or relaxing at home compiling the annual list of New Year’s resolutions, we love to share those celebrations with our families and friends.
This New Year’s Eve period we are predicting Australians will download approximately 1500 terabytes of data – that’s the equivalent of one person continuously watching 57 years of High Definition content – an increase of 47 per cent from last year.
We predict there will be 47 million calls from mobiles – up 15 per cent from last year – and around 91 million text messages sent.
We find that peak texting begins just as the New Year starts. Last year more than 4.1 million text messages were sent between midnight and 1am.
The increase in data usage on our mobile network is a trend we see every day.
Nine in 10 Australian mobile phone owners now use a smartphone with data usage on our mobile network continuing to grow throughout the year as a result of the increasing demand for news and entertainment, the popularity of instant video capture applications like Instagram and Snapchat and more access to high-speed 4G and 4GX technology.
At special times of the year, like New Year’s Eve, we can share our celebrations with family and friends no matter where they are, which helps make these events even more memorable.
May I wish everyone a safe and happy New Year’s celebration and best wishes for 2018.