Last week we had the opportunity to attend Sony’s exclusive Immersive Creative Xperiance event at Hoyts LUX Cinema, Sydney, for the launch of the new Sony Xperia XZ2. To showcase the phone’s awesome entertainment viewing and recording capabilities, the event was set up for experiencing entertainment to the extreme – stimulating the senses of sight, sound and touch.
According to new research from Sony, Australians’ appetite for immersive forms of entertainment is ravenous. Not only do we crave entertainment that blurs the lines between the physical and digital world, stimulates all the senses, and drives a greater emotional impact, but we now expect this powerful experience on our smartphones. Close to two thirds (58 per cent) of Australians are already opting for technology that provides immersive experiences where they can see, hear and feel content more deeply.
And we were truly immersed in entertainment at the event. After being taken through the research findings by John Featherstone, Managing Director, Sony Mobile Communications, we were each given an Xperia XZ2 handset and headphones to watch a scene from the film ‘The Dig.’
The sound and HD screen were outstanding, but what really jumped out at me was the Dynamic Vibration System (DVS) that vibrated with climaxes in music and sound. I didn’t actually think I’d like it – but it was quite subtle and definitely enhanced the immersive entertainment experience.
Sony Mobile Neuroscience Expert Professor Matthew Kiernan, Bushell Chair of Neurology at the University of Sydney also spoke to the research and explained, “It’s no secret that advances in technology have played a huge role in rewiring the human brain, boosting decision making skills and improving cognitive flexibility.
Research suggests increasingly immersive forms of entertainment can actually trigger more intimate emotions from an individual by stimulating the brain in ways that regular forms of entertainment could not achieve. Instead of just watching a piece of content, they’re immersing themselves in it, they’re literally and emotionally feeling it.”
There was also a live beatboxing performance by Jack Codling (AKA Codfish) and street art performance by Jerome Davenport of Blank Walls where we were invited to put the phone’s 4K HDR video recording capability to the test. Check out the video at the top of this article to see for yourself!
The Sony Xperia XZ2 features sensory entertainment smartphone technology such as the world’s first 4K HDR video recording, as well as super slow motion video recording (960fps) in full HD, and the revolutionary 3D Creator app.
The Sony Xperia XZ2 also up-scales content to HDR and includes a Dynamic Vibration System (DVS), which allows you to feel what you see, plus S-Force Front Surround sound and a 18:9 Full HD+ (2160x1080pixels) HDR display for maximum entertainment impact.
The Sony Xperia XZ2 will be available at Telstra soon.
Things you need to know:
- Display ratios may vary based on content formatting
- Sony Mobile commissioned YouGov to conduct an online survey in April 2018. The survey was a nationally representative sample of 1,019 Australian adult respondents (18+) carried out online.
- Xperia XZ2 captures and stores 4K HDR video with a colour depth of 10-bit in HLG format. Verified against the published video specifications of over 11,800 smartphones by Strategy Analytics’ SpecTRAX Service. Correct as of 25th February 2018. Find more information on Strategy Analytics’ results here.
- “SONY” is a registered trademark of Sony Corporation. “Xperia” is a trademark or registered trademark of Sony Mobile Communications Inc. All other trademarks or registered trademarks are the property of their respective owners. Additional information regarding trademarks may be located on Sony’s website.