As Australians have become more digitally savvy and have embraced online shopping, many of our customers have swapped in-store queues for pre-ordering online.
Around this time, we deliver tens of thousands of new phones into customers’ waiting hands. This year, we’re so busy that we’ve recruited some special ambassadors to ensure all our customers get their new devices as soon as possible – and, for some, with a little extra surprise and delight.
It all starts at our distribution facility, where the team works around the clock to receive deliveries and pass them on to our network of 350 stores – as well as to the thousands of customers that have pre-ordered devices. More than 200 people at our distribution facility walk on average 15,000 steps daily to do their jobs, and we use a freight network with over 750 flights a day.
In fact, more than 70 per cent of day one sales of new phones will be customers ordering in advance. That’s thousands of devices reaching their new owners in quick succession, and it takes a gargantuan effort to pull off. Our customers also love the entertainment inclusions on our smartphone plans – including the AFL and NRL data-free with their Live Pass – so we thought we’d combine the two.
We’ve selected six famous ambassadors from the worlds of sports, entertainment and music – representing all the content that comes with our mobile plans – to make special surprise deliveries to a few of our customers in Sydney, Melbourne and Brisbane.
AFL players Luke Parker from the Sydney Swans, Seb Ross from St Kilda and Charlie Cameron from the Brisbane Lions are joining NRL player Daly Cherry-Evans from the Manly Warringah Sea Eagles, Foxtel’s The Real Housewives of Melbourne Lydia Schiavello and singer-songwriter Thelma Plum – the face of our new TV campaign – to make some very special deliveries.
In a change from their usual scenery, our guest ambassadors are heading out in Telstra delivery trucks and vans to meet our customers and make an already special day a little bit more special.