Telstra’s Globecam delivered Channel 7 audiences a winning view at this year’s Melbourne Cup, with the bespoke broadcast technology worn by barrier attendants and horseback interviewer.

Australians love watching sport, and the first Tuesday in November is always a major highlight on the Australian sporting calendar with the nation stopping to watch the iconic Melbourne Cup. While throngs of punters descended upon Flemington to cheer ‘the race that stops a nation’, millions more across the globe tuned into Channel 7’s live coverage of the race.

Through the integration of Telstra’s Globecam, a live, point-of-view miniature wearable camera technology, punters were given the box seat for the start and finish of the iconic race live and as it happened. This year marks the third consecutive year Telstra’s Globecam team has been a broadcast services provider for Channel 7’s telecast of the Melbourne Cup.

Featuring on horseback for the Cup Carnival, the bespoke technology uses the very latest in low latency digital link technology to create the smallest and lightest camera device. The camera lens can be customised to capture live footage across different situations and environments. Through innovation in mechanical stabilisation, overheat prevention and remote colour correction, the technology keeps footage sharp, clear and vibrant, despite the live camera’s small size and frame.

At this year’s Cup the miniature-tech was mounted on the barrier attendant’s helmets, providing audiences with live point-of-view vision of the track as they positioned the horses in the starting stalls. A second HelmetCam was worn by a horse rider, as he interviewed an emotional Corey Brown following his historic win on Rekindling.

The Melbourne Cup is just one of the many sporting events to use Globecam with the technology deployed at major sporting events across the Asia Pacific, Middle East, Europe and the Americas. The technology has been used in broadcasts of the Natwest Blast T20 in England for Sky Sports, Pro 12 Rugby in Ireland for TG4, Indian Premier League, all codes of football in Australia and even sky diving live on Sunrise, as well as by global broadcaster Fox Sports.