Telstra Purple

Over the last six and a half years we’ve been growing our capabilities and strengths with eight acquisitions. Today, we are bringing these acquisitions together to form Telstra Purple.

What is Telstra Purple?

Customers are increasingly looking to us to help transform their businesses, technology and operational processes, building on the connectivity backbone we are well known for both here in Australia and internationally.

That’s why Purple brings together the combined might of a number of Telstra Enterprise’s recent acquisitions and our existing technology services arms into one unified organisation.

We’re combining VMTech, MSC, Readify, Kloud, Bridgepoint, O2, NSC, and Company85 to deliver new and innovative technology to businesses in Australia, the region and the world.

Telstra Purple includes capabilities such as network, data centre, security, cloud, augmented reality, workplace & mobility, data and analytics and design services and brings together more than 1500 people working on over 8000 projects per year around the world.

Through Telstra Purple, we will be able to provide more services and solutions than ever. We’re operating in Australia, Singapore, Hong Kong and the UK to deliver our services to every corner of the globe.

Some of the customers we’re working on include a network solution for QANTAS; an augmented reality initiative to support Indigenous culture with Indigital; IoT solutions for Kennards; network automation and security for a major bank, and mixed reality projects designed to increase student engagement levels at the University of Queensland.

Why Purple?

Our ambition is to build a connected future that allows everyone to thrive, because we believe it is people who give purpose to our technology.

Through Telstra Purple, we want to better address the needs of our customers by bringing our numerous acquisitions and technology services capabilities together under the one banner, while still maintaining the unique spirit and culture of each.

We’re not about to unpick what has made each of them so successful in the past just so we can integrate them into the Telstra brand. It’s these differences that make each of our acquired entities so powerful. Building on their differences and strengths allows us to move forward as one agile team.

We’re better together, and we’re excited for our customers to see us in action.

Message sticks meet mixed reality with Indigital, Telstra Purple and Microsoft

Telstra Purple and Microsoft recently partnered to support Indigital to preserve the Indigenous culture of Australia through the Indigital Mixed Reality platform.

Indigital is a start-up dedicated to preserving Aboriginal and Torres Strait Islander culture by creating culturally-led digital skills and language learning programs for students.

2019 is the year of Indigenous languages and with many aspects of Indigenous culture and history including language at risk of loss there is a responsibility to preserve and protect this heritage for future generations.

Telstra Purple and Microsoft worked with Indigital to re-platform the Indigital Mixed Reality application to make it more broadly applicable for Indigenous students (K-12) across Australia.

Together, we worked with Indigital to re-platform the Indigital App to modern augmented reality (AR) infrastructure technology, being cross platform, using Azure-based content workflow process along with AI services for data identification (image classification and identification) and in the AR detection to recognise the image of a student’s hand (so the animal or object can be rendered there).

This platform has been automated through custom APIs – when students upload Paint3D, Minecraft: Education Edition and Powerpoint creations, the content is transformed into Mixed Reality.

The platform was launched on 2019’s International Day of the World’s Indigenous People at the UN in New York with a special Mixed Reality message from two Aunties of the Darug people from the Darug Nation.

Using a traditional message stick as the Mixed Reality experience trigger, the Aunties were recreated in 3D by Indigenous Virtual Reality Artist Brett Leavy and then AI-enabled so the public could ask them questions about their culture. Message sticks have played an important part in communication between Indigenous groups across Australia for thousands of years.

Mikeala and Tatham Oddie attended the UN event in New York and showcased the new Indigital Mixed Reality platform and spoke about the need to use technology to preserve language and culture.