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Keeping the NRMA safer behind the wheel with Mobileye

Tech and Innovation Devices

Posted on November 29, 2019

4 min read

The National Roads and Motorists’ Association – more commonly known as the NRMA – has been keeping people moving around our great nation since 1920. When you lock your keys in the car, discover a flat tyre or breakdown in a cloud of smoke on the side of the road, the NRMA’s patrol vans are on hand to help. We’re proud to announce that we’re now helping to keep the guardian angels of the road safer while they drive with the Mobileye ® advanced driver-assistance system. 

Keeping a Mobileye on the roads 

An advanced driver-assistance system – or ADAS – is any electronic gear that works to help a driver as they operate a motor vehicle. The Mobileye system is an ADAS that helps give drivers a third-eye on the road to help protect from dangers. 

About 90% of accidents are caused by driver error and nearly 80% of crashes involve driver inattention within three seconds before the eventi. Even a few seconds’ warning can help prevent collisions. That’s where Mobileye comes in: it provides warnings that give drivers precious seconds to react, keeping them and the community safer. 

The Mobileye 6 series uses an artificial vision sensor to monitor the road of pedestrians, cyclists, and other vehicles. It consists of a single camera and a dashboard alert unit to give the driver visual and audible warnings. 

Mobileye, an Intel Company, is a global leader in the development of computer vision, machine learning, and mapping technologies for advanced driver assistance systems (ADAS). Mobileye technology is embedded in hundreds of new car models from over 25 of the world’s leading automakers, but luckily the technology can also be retrofitted to almost any car. Telstra’s partnered with Mobileye to provide solutions to suit NRMA’s patrol fleet and tow trucks. 

Mobileye provides audible alerts to drivers up to two seconds before a potential collision, allowing them crucial time to reactii. On highways and in urban areas, drivers are given up to 2.7 seconds forward collision warning for vehicles or motorcycles ahead. The Mobileye system also helps drivers reduce the overall likelihood of accidents by helping to maintain a safe distance between the NRMA vehicle and the car in front. It even provides speed alert warningsiii and lane departure warnings. 

Safer drivers with better protection lead to fewer collisions and reduced operational costs. Collision costs are steep, from replacement parts and vehicle downtime to late delivery charges, increased insurance premiums and more. With Mobileye’s alerts, you can reduce the likelihood of collisions. Drivers who use the system say that they brake harshly much less often, which helps reduce fuel usage and wear and tear. 

Helping the helpers 

The NRMA’s Roadside Assistance patrols keep drivers safe when they need it the most. When your car has gone bust, a call to the NRMA can see you back on the road in no time at all.  

Over 300 NRMA-owned vans operate across NSW, helping thousands of motorists every year. These vans can spend up to 4000 hours on the road each year. That’s almost 250,000 minutes where anything can happen, from major collisions through to dangerous near misses. But in a little under two hours of installation for each vehicle, we’re working to make those hours spent helping others safer than ever. 

We’re already working with the NRMA to install the Mobileye system onto its patrol vans, linking the vehicle’s computer to the front-facing camera while installing a small display for the driver to view alerts. NRMA patrol drivers are briefed on the new tech, and they’re back on the road. No advanced training or operation required: just a small, potentially life-saving upgrade to their invaluable mobile office.  

Most drivers have now had their Mobileye kits installed for six to eight weeks, and have already reported that they feel safer knowing it’s there. NRMA Patrols are set to provide ongoing feedback on Mobileye as they continue to roll with the system installed.  

These systems will benefit the NRMA by creating safer driving conditions across the Mobileye-enabled fleet. Typically, after driving for some time with the system installed, drivers grow accustomed to the alerts and anticipate them.  

The NRMA has kept Australia on the road for almost 100 years, and we’re proud to be supporting it with crucial tech that can save time, money and lives. Roll on, NRMA!