It’s the network that makes it great
Posted on June 1, 2012
2 min read
What makes a mobile phone great? Is it how it looks and feels in the hand? Perhaps it’s the quality of the extra features you get these days — like the camera, MP3 player or GPS. Or perhaps it comes down to how easy it is to use. The fact is, it can be all of these things – but it’s also always one additional thing: the mobile network you’re using.
We know that a great-performing mobile network is central to keeping our customers connected with the people and content they love when on the move. That’s why we are constantly investing in ours to stay ahead of customer demand.
The great news is that consumer opinion research just released by J.D. Power and Associates ranked Telstra as providing the ‘Highest in Wireless Network Quality Performance’* for mobile phone customers in Australia. The study measured network performance based on 10 problem areas that affect the customer experience: dropped calls, calls not connected, audio issues, failed/late voicemails, lost calls, text transmission failures, late text message notifications, web connection errors, email connection errors and slow data downloads.
These findings are consistent with what customers tell us and Telstra’s regular network drive surveys which monitor network performance and allow Telstra to plan upgrades.
This hasn’t happened by chance. In the last 12 months alone we upgraded more than 5,000 mobile base stations and became the first telco to offer ultra-fast 4G LTE connectivity to Australians – switching on our 1000th 4G LTE base station in Mackay Queensland just last week. Of course network investment is never complete, and we’re working hard to bring more capacity into our network every week.
We look forward to continuing to bring you faster speeds in more places on Australia’s largest national mobile network.
*Telstra received the highest numerical score among wireless network providers in the proprietary J.D. Power and Associates 2012 Australian Wireless Network Quality Performance Study™ Study based on 1,938 total responses measuring four providers and measures opinions of wireless users about the quality of their service. Proprietary study results are based on experiences and perceptions of consumers/businesses/business users surveyed February – March 2012. Your experiences may vary. Visit jdpower.com
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