We know excess data charges can hold customers back from getting the most out of their mobile plan.
This is especially true when the fear of incurring additional data fees gets in the way of the things our customers love doing on their phones – like connecting with friends and family on social media and streaming music.
Today we’re ending this frustration with the introduction of Peace of Mind Data on selected new mobile plans which makes excess data charges a thing of the past.
It allows customers to focus on enjoying their phone or tablet – rather than keeping an eye on their data allowance.
It’s the first in a series of product innovations we are introducing under our Telstra2022 strategy to simplify products, eliminate customer pain points and create all digital experiences.
Peace of Mind Data kicks in after customers reach their included data allowance to get customers through the remainder of the month. It is included on selected plans or can be added to other new plans for $10 per month.
Peace of Mind Data is speed capped at 1.5Mbps which is typically suitable for streaming video in standard definition on a smartphone, listening to music, browsing the web and accessing social media. Actual user speeds at times may be lower. Peace of Mind of Data is not suitable for HD video or high-speed applications, and means that some web pages, video/social media content and files may take longer to load and will be slowed further during busy periods.
Also introduced as part of this launch is a redesigned Telstra 24/7 app making it easier and more intuitive for customers to access and control their services – the first in a number of changes we are making to create an effortless digital experience.
We know a great plan is nothing without a great network. So in addition to investing in product innovation, we are investing $5 billion in our network over the three years to 30 June 2019, increasing capacity to cater for increased mobile data use which is currently growing at 50 per cent each year.
Giving our customers more flexibility and the choice of world-class extras
In the lead up to June 2019 we are introducing several new major product and service experiences – with today’s announcement being just the first.
The next milestone will give customers the freedom to create home and mobile packages with the features, devices and content that matters to them.
Our customers have told us they don’t want to pay for things that they don’t use. We’ve listened and we’re acting.
Customers will be able to select a core connectivity service and add their choice of great-value companion mobile plans, home and mobile devices or their pick of a range of world-class entertainment packages.
Entertainment will headline the new choices available to customers in October with some exciting new options that build on Telstra’s superior offerings in sports, entertainment and music.
These are just the first steps we are taking to meet our customers’ expectations and truly transform telecommunications for all Australians. I’m looking forward to sharing more developments in the coming months.
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