Last week, Melbourne Storm Captain Cameron Smith revealed to us he catches the footy on the massage table, and an unnamed teammate was caught out streaming the game at a christening!
The demand by both players and consumers to stream mobile sports on-the-move is rapidly increasing. This year, we announced a 500 per cent year on year growth in Live Pass subscribers across Super Netball, AFL and NRL.
AFL Live App subscribers now total over 1 million, a gain of 760,000 new sign-ups this year alone. Footy-mad fans tuned into an average of 38 minutes per 2017 Toyota AFL Premiership Season game via the Official Live App, totalling a whopping 325 million streamed minutes!
The average audience per game was 50,000, and the most watched game was Geelong’s astonishing three-point victory over Hawthorn in Round 17, watched by 91,960 fans. But it was the GWS GIANTS who took the crown for the most watched club on the Live App, with 1 million fans.
Telstra-partnered Official Live Passes available on mobile devices keep fans connected to live sport which they may otherwise miss due to busy lifestyles – and this year’s unprecedented growth in digital streaming positions Telstra as the leading digital sports network in Australia.
We met Tom Lynch for a lively chat about how he and his teammates catch the game, as we head into one of the biggest sporting weekends of the year. Enjoy.
AFL Live Pass. Stream it live, fast and data-free. Included in all Telstra mobile plans and select recharges. For more information, visit https://www.telstra.com.au/tv-movies-music/sports-offer.
 Live Pass subscribers’ vs 2016, July 2017