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Go big in the year of the pig

Tech and Innovation

Posted on January 31, 2019

2 min read

At Telstra, we’re proud of the role we play in connecting family and friends during Lunar New Year, both within Australia and overseas.

As we welcome the Year of the Pig across Australia and the world, how are you celebrating this Lunar New Year?

Last year we celebrated by inviting you to share your messages to friends and family on our 26-metre tall interactive billboard on the outdoor Telstra Discovery Store billboard on Bourke Street, Melbourne.

It proved such a success, with over 19,000 messages displayed over the holiday, that we thought, let’s do it all again.

Chinese Lunar New Year - Year of the Pig - 2019

Wish your friends and family overseas or interstate good luck and good fortune from 1-5 February by texting your first name and then the first name of a family member or friend to 0484 800 800 (for a standard national SMS charge), and a personalised Lunar New Year greeting will appear on the outdoor Telstra Discovery Store billboard on Bourke Street, Melbourne.

Once approved, we’ll also send you a text with an MMS picture message of your personalised billboard that you can share via social media – so it doesn’t matter if your family member or friend is in Sydney or Shanghai, they’ll be able to see your BIG billboard greeting.

Happy New Year for the Year of the Pig.

Telstra’s Lunar New Year billboard will be active from 9:00AM on 1 February to 11:59PM on 5 February. Please note that names need to be in English, and SMS must be sent from an Australian mobile phone. Max 160 characters.

View the full terms and conditions of use.

Complimentary Piggy Bank at speciality stores

Telstra is celebrating the Year of the Pig with complimentary premium Piggy Banks for community members who come in and say hello to our teams, at 41 special stores (while stocks last). We’re also offering Lunar New Year special mobile offers, with inclusions such as unlimited calls to standard international numbers to 13+ destinations from Australia, including China, Hong Kong, Malaysia, Singapore, South Korea and Vietnam on selected mobile plans.

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