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Getting into good books and going places: why global collaboration is good for business

Business and Enterprise

Posted on February 8, 2018

2 min read

In the digital age, organisations must embrace collaboration strategies that facilitate the seamless flow of ideas across geographies and time zones.

Today, companies and their employees are looking to go places. Businesses are on the lookout for expansion opportunities in new markets; employees want to work flexibly and have their voices heard – literally.

With the global business environment evolving rapidly, employees are in need of channels that allow them to respond to and resolve business challenges quickly and efficiently. This, therefore, raises the question – how can a business penetrate or sustain its presence in new markets if it has little or no ability to properly engage employees on the ground, respond to user issues, and ensure consistent service quality?

Cloud technologies empower today’s new way of working. They amplify the voice and value of employees, allowing people to work anywhere and stay connected to their data, colleagues and customers around the clock. For this reason, Springer, the world’s largest academic book publisher, turned to a best-of-breed unified communication platform and world-class network connectivity to get 13,000 employees in 22 countries on the same page.

The solution was designed by Telstra to meet Springer’s specific business requirements and provides six data links serving 10,000 end-points across three regions, enhancing redundancy and connectivity.

The technology is delivering point-to-point video and audio conferencing, multi-party video-conferencing, instant messaging and shared desktop experiences. It is also helping to connect disparate and legacy phone and IT systems that were hindering collaboration across offices.

Unified communications can help a company write a new chapter in collaboration and achieve business growth. There are three key positive outcomes from using cloud technologies to connect globally dispersed workforces.

Improved productivity and efficiency

Expanding into new markets brings with it new realities around enterprise communication and managing an increasingly diverse workforce.

As organisations grow, the goal should not just be to replace existing infrastructure, but rather to transform and provide more business focus and agility.

In today’s world of remote work and bring your own devices (BYOD), it is no longer simply a case of stopping your colleague on the way to the printer, so you can have a conversation.

Collaboration tools bring disparate groups together and facilitate the collective decisions that fuel faster growth.

Engaged employees and customers

Convoluted systems chew up valuable time that could otherwise be spent on revenue-generating activities and sap employee patience and morale.

Properly executed unified communications brings the different elements needed for employee collaboration together, makes things seamless and simple for employees to use and easy for IT departments to manage. It’s a safe assumption that an enjoyable and system for employees will translate to an improved experience and level of consistency for customers.

More diversity and inclusion

Well-designed collaboration suites can open the door for more people to work, stay engaged and connected to an organisation. This is not just about mobility, it’s also about cutting the fixed lines that traditionally peg workers to their desktops and telephones.

With 86 per cent of organisations already planning to manage a blended workforce of permanent, contract and virtual staff1, this is becoming more important than ever before.

Rare will be the business of tomorrow that can sustain itself without a distributed workforce. The sooner organisations adopt tangible strategies and technologies to deal with this reality, the more future proof they will be.

Find out about how Telstra can connect your global business.