It’s safe to say that last year’s inaugural AFL Women’s competition exceeded expectations from the very first match – which saw crowds so large that people were locked out of the stadium.
In 2018, we are committed to growing this competition alongside the AFL, and making live games available to as many fans as possible.
That’s why we have worked with the AFL to build an AFL Women’s competition mobile app, which we have launched today ahead of the season which starts on 2 February.
After securing the rights to live-stream all AFLW matches, our new app will carry streams of the matches live and fast – and for Telstra mobile customers the games will be data-free.
The new AFLW app – created by Telstra Media’s Product Innovation team in collaboration with the AFL, and available on iOS and Android devices – will feature live-streams of every game in the home and away and finals series, live scores and stats, latest news and player profiles.
And, as we guide new fans through the rules of AFLW and footy definitions, the app also enables you to plan your visit to the game with venue locations, directions and what to expect at the match. We’ve built an app that has all your club info in one place, including; social media updates, the chance to learn the club song or become a member and buy merch.
And we will be keeping fans engaged during the off season with ongoing news and player updates, training tips for kids and rising stars and health and lifestyle content.
Telstra saw unprecedented demand by sports-mad fans live-streaming their favourite sporting games in 2017, with our audience subscribing to Telstra’s sporting apps increasing 346 per cent throughout the year, to over 1.5 million.
We’ve built a new destination specifically for AFLW fans, and we’re also making live matches available across our full range of AFL products.
In all the places where AFLW audiences are, we are making sure the live-stream is there too.
In addition to the dedicated AFLW Official App, Telstra has also secured the rights to live-stream matches through the AFL app on Telstra TV, enabling full screen TV viewing for Telstra TV customers from the start of the AFLW season on 2 February.
All matches will also be streaming in the Official AFL Live app too.
So there’s really no excuse for not catching every moment of the AFLW competition this year. Download the app now before the season kicks off!
Telstra mobile customers can also stream the 2018 AFL, NRL and Netball games live, fast and data-free on Australia’s best mobile network.
* Data charges may apply to download the app.