With less than 90 days to Christmas, it’s fair to say this festive season will be like no other. With COVID-19 restrictions still in place around the country, many small and medium businesses are feeling the pinch in the lead up to what is normally a lively retail period. We want to help small businesses as much as possible during this difficult time and that’s why we we’re giving them a free website and Google listing to capture precious digital dollars.
The online tools you need this festive season
Did you know 1 in 4 customers will not consider using a business if it has no online presence? That’s why we want to make sure your customers can find you online when they have money to spend by offering a free website to small businesses.
We want to help you be found by your customers with a .com.au domain that reflects your business brand, and a website built from a template of designs you can have online in minutes. The websites we offer work brilliantly on mobile to capture customers on the go and allow you to also promote your social media at the same time. And it’s free for the next 12 months*.
It also includes a Google My Business listing, which allows users of the world’s largest search platform to find your outfit! This is critical due to the fact 1 in 5 consumers in our survey would bypass a small business they haven’t used before if no customer reviews are available.
To help your online presence even more, we’re also offering three months free website services when you take up a $65/month business mobile plan.
And if you switch your business’ plan to us from 1 October to 15 November, we’ll include access to a dedicated nbn Connection Manager: a single point of contact during the connection process to ensure you get truly personalised service.
Gearing your business for growth
It’s no secret that this year has seen businesses of all sizes under enormous pressure. Unfortunately, that pressure has been felt particularly acutely by small and medium businesses (SMBs).
But despite the doom and gloom, we are still seeing Australians clocking up billions in online spending this year according to the Australian Bureau of Statistics. Naturally, businesses that already had an online presence or quickly pivoted to e-commerce, have been at an advantage.
Biologi, a scientific-skincare brand based in Byron Bay is acutely aware of how a strong online presence can drive your business. Heather Earl is the skincare brand’s Senior Marketing Manager and told us that a website is instrumental to reaching a wider audience.
“I truly believe that having our brand so readily available to consumers has been instrumental in our rapid success in a short space of time.
“Your website is your number 1 marketing asset, most consumers won’t consider shopping from your business without a website, they expect your business to have an online presence giving them a sense of protection that you’re an established, professional and legitimate business,” Heather tells us, adding that it also helps to grow your brand beyond a simple business and into a community that can have an impact on the lives of your customers.
“A website is an incredible easy and accessible touchpoint for building brand awareness that can complete your brand story. We use ours not only for retail but also for giving customers an insight and support in customisable forms. We chose to have an online skin quiz developed by industry professionals so that customers near and far can have equal opportunity of receiving an expert opinion on how to build a skincare regime that will get results for them.
“No matter how unique your product or service is, comparison is an inevitable part of business management, online presence ensures that control the narrative on your branding so that customers get an accurate insight into the incredible work that goes into creating a revolutionary brand.”
SMBs have often told us that the time commitment to building and maintaining a web presence is too high. But now that COVID-19 has driven legions of shoppers online, driving a digital strategy for small business is not just important – it’s urgent. Especially considering we’re seeing Australian consumers actively looking to support local businesses in their area.
That’s why we want to help provide the digital tools they need to get their products and services online quickly ahead of the busiest online trading period of the year.
Things you need to know
* Your website with the Extra Small (XS) 1 Page website plan will be live for 12 months, however you can upgrade at any time to a paid Telstra Digital Marketing Services Small, Medium or Large website service. At the completion of the 12 month free subscription period, the subscription will terminate, the website and its contents will be deleted, and the associated domain will be released for you to renew with Telstra or a third party.