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Football joins the Telstra live mobile sports party


Posted on May 10, 2018

3 min read

We offer our customers live streaming of every game of the AFL, AFLW, NRL and Netball seasons, on the leading mobile network in the country – and today football is joining the party.

This morning we’ve announced a five year mobile rights and sponsorship agreement with the Football Federation Australia (FFA) which sees us secure the live mobile rights for all A-League games until 2023.

Our Sports Products Team is currently developing the new My Football Live App which will be the home of news, information and video for Australian Football on mobile devices.

Adding football to our sports portfolio gives our customers a summer offering to complement our existing AFL, AFLW, NRL and Netball Live apps. We are now providing a year-round live mobile sports offering across premier male and female competitions.

We are the home of live Australian sport on-the-go, and on our brilliant network we are committed to making games available live, fast and data-free to as many sports fans and Telstra customers as possible.

Last year we saw unprecedented demand by sports-mad fans live streaming their favourite sporting games with the audience subscribing to Telstra’s sporting apps increasing to over 1.5 million.

And we are seeing strong continued growth of live streaming in 2018. We are shaping the way Australians are consuming sport, and we know our customers now expect always-on ease of access, and deeper engagement with the game through their mobile devices.

The new My Football Live App will include live streaming and full match replays of all A-League games which will be made available as a live, fast and data-free inclusion for Telstra mobile customers. In addition to A-League games, the app will offer customers and Live Pass holders select FFA Cup, W-League, Socceroos and Matildas games, including Socceroos home friendlies and early round Asian Cup and 2022 FIFA World Cup qualification games.

Our Sports Products Team is working with the FFA to design and build the My Football Live App and will launch this with regularly updated Socceroos editorial content and player profiles, in time for the Socceroos journey to Russia in June. The App will be free to download, with live matches being unlocked via the Telstra Live Pass from the start of the 2018/19 A-League season.

This live, fast and data free inclusion will be available to all Telstra mobile customers. Non-Telstra customers can purchase a $99.99 annual Live Pass, $16.99 monthly Live Pass, $4.99 weekly Live Pass.

We’ll be sure to update you again when the My Football Live App becomes available in June!

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