First truly mobile Games a winner for our network
Posted on August 16, 2016
3 min read
In what has been a huge week in sporting highlights, it feels like all of Australia has gone to Rio, at least momentarily, to enjoy the world’s best athletes – without having to move further than their smartphone or tablet, writes Michele Garra.
2016 will be known as the first truly mobile and streaming Games globally, and through Seven’s “Olympics on 7” App, Australians have embraced the concept, not letting location or having to go to work stop them from cheering our athletes on. In fact, the 11 hour time difference made the bus, train or ferry the perfect place to catch all the live action.
And what better way to assess what people are watching than by looking at the traffic. So here are the top five moments from the past week based on our mobile network traffic.
Top five moments
- Men’s Prelim Basketball – AUS v USA – 25% of total mobile network traffic
- Men’s 100m final sprint – 24% of total mobile network traffic
- Women’s 100m freestyle swimming final – 18% of total mobile network traffic
- Rugby women’s final Australia vs New Zealand – 19% of total mobile network traffic
- Men’s 100m freestyle swim final – 13% of total mobile network traffic
We truly tuned in on the go, celebrating every stroke of our swimmers and feeling their pain when things didn’t go as plan. Without a doubt 18-year-old Kyle Chalmers becoming the first Aussie bloke to win the 100m freestyle final in 48 years was our most patriotic moment. But even though I bleed green and gold, I was awestruck watching the feats of American Michael Phelps as he won his 23rd gold medal and became the most decorated athlete ever.
From rowing to beach volleyball, shooting to equestrian, and basketball to the thrilling rugby sevens, it was an all you could eat banquet for fanatics and fans could stay closer to the live action than ever before.
But it’s not just these games. Telstra’s proud to bring you the biggest live sporting moments across Australia’s most-loved sports including NRL, AFL, NBL and even tennis whether at home or streaming on the go… all on Australia’s best mobile network.
Telstra is not an official sponsor of the Olympic Games, any Olympic Committees or teams.
Data charges apply to download and use Seven’s ‘Olympics on 7’ App and website.