Successful small and medium businesses often have that something special that sets them apart.  It might be great ideas and products, fast systems and processes or the best customer service experience.

After years of seeing large amounts of macadamia produce go offshore, Byron Bay farmers Pam and Martin Brook saw an opportunity to create Australian-produced premium products containing macadamias that people would enjoy and eat every single day.  Here, Pam shares her story of the moment she knew Brookfarm would be a success and how they use technology throughout the business, from farm to fork.

This video was produced with the assistance of Australian-macadamias.org.

For more on how to be ‘that’ business, head to Smarter Business.