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Fans go mobile with record-breaking opening rounds

Entertainment

Posted on March 22, 2017

3 min read

We told you it would be a bumper year for sport, and the opening rounds of the NRL have us off to a flying start.

Rain, hail or shine, our data tells us that fans are watching even more live footy than ever before, and Telstra mobile customers are making the most of their AFL and NRL live pass. More mobile customers redeemed their Telstra Live pass in the first two rounds of the NRL than in the entire 2016 season.

The big moments from NRL Round 1-3:

Round 1 – The Queensland Cowboys and Canberra Raiders saw us achieve a record number (over 64k) of unique viewers for a match.

Round 2 – We saw a 75% increase in the total minutes streamed during round 2 NRL when compared to same time last year.

Round 3 – The Dragons versus Sharks home game at Shark Park delivered the peak number of unique live streams for the round (56,069) and the third highest of all time.

What’s new on the AFL Live app:

The relentless pursuit for brilliant fan experiences sees us release a new set of features to the AFL app just in time for the season start on Thursday. We know that fans weren’t happy about the reduced screen size for tablets, so we have listened to feedback and created more stats and analytics that are accessible during the live game.

My personal favourite is the heat map which allows me to see where any of the players have picked up positions on the field during a game – it’s a great visual representation that you can’t get anywhere else, and it is exclusive to Live pass subscribers.

What’s next?

We will continue to enhance the user experience in the app throughout the season by further simplifying the activation process for Telstra customers. We’re also in the process of developing exciting new features that will be exclusive to Telstra mobile customers – stay tuned for more!

What is the NRL Live Pass?

  • Every 2017 NRL game live and data-free
  • In-game scoring highlights
  • On-demand full Telstra Premiership game replays from 2013 onwards
  • Live press conferences and other exclusive content

What is the AFL Live Pass?

  • Every match live and data-free during the 2017 Toyota AFL Premiership Season
  • On-demand full match replays from 2010 onwards
  • 24/7 AFL.TV
  • Special coverage of key events including the 2017 Charles Brownlow Medal, All Australian, NAB AFL Draft, NAB AFL Under 18 Championships and more
  • Coach Stats – see what the coaches see: live interchanges, time in possession, live goal chart and player heat maps

How do I get the AFL and NRL Live Pass?

  • If you are a Telstra mobile customer, access to the AFL and NRL Live Pass is included in your mobile plan. Simply download the AFL Live Official App and NRL Official App and follow the prompts.
  • A subscription to the premium content is available to all fans. Subscription prices for the AFL Live Official App and NRL Live App will increase from 28 March 2017. To secure the 2016 prices now, visit the app store for iOS or Google Play store for Android.

Tags: AFL, NRL, sport,