Each year, Meeker gives a breathtakingly comprehensive overview of the state of the Internet covering topics from smartphone growth and media habits to online advertising and how digital is influencing industries such as healthcare.
One key highlight that emerged is interactive gaming – a US$100bn business with 2.6bn gamers. In the 80s, gaming was about a solo gamer playing Pacman or Mario. Today it is a shared experience, with more people playing online than ever. Gamers take part in competitions, held in arenas watched by 1000’s with millions more tuning in online. 161m fans watch eSports monthly, a 40% hike from 2015. Meeker highlights gaming in particular, as techniques learnt can impact people’s lives. Games can be used in simulations to train fighter pilots and hone athletic skills, teach pattern recognition or let people learn by repetition.
Other highlights of the report include:
Developing countries embracing digital innovation
In China, huge leaps have been made in online transportation and mobile payment technology.
India has experienced huge growth in eCommerce and in the smartphone space.
While the report is silent on the rest of Asia, the trends are similar. Every Asian country has seen growth in Internet usage and users. As a result bricks and mortar retailers are struggling, replaced by e-commerce, where Asian brands like Taobao and Lazada rival Amazon. On-demand video and music has replaced TV and CDs and all countries are moving to high speed broadband with governments leading the way in digitising services.
For Asian observers, there are three areas that could be interesting to global brands and entrepreneurs.
Carriers will play a crucial role for digital services to work smoothly and without interruption. Who wants a dropped wifi connection just before buying the new pair of shoes? For digital services to work smoothly, network bandwidth is key. Carriers must ensure good coverage, offering high reliability and scalability especially with the explosion in digital entertainment and on-demand services in transportation and home services.
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